Howwe is a Swedish enterprise software company founded in 2014 by Ulf Arnetz that sells what it calls enterprise execution software, an AI-driven application designed to help CEOs and executive teams accelerate strategy execution and hit financial targets.
Ulf Arnetz said on camera that Howwe's annual revenue was $5M (2018). Howwe is #558 on the Latka List, level with 28 others. The list ranks the 1,299 companies Nathan Latka has interviewed by revenue.
| As of | Revenue | Source |
|---|---|---|
| 2018 | $5M | Ulf Arnetz on cameraRead the transcript at 14:16 |
Nathan Latka has interviewed Howwe once, speaking with Ulf Arnetz. Each figure links to the second it was said.
September 2026 · Ulf Arnetz, Founder & Chairman
Howwe competes most directly with Lattice, 15Five and Betterworks. It is the smallest of the four by revenue.
| Company | Revenue | Funding | Employees | Customers | Founded |
|---|---|---|---|---|---|
 Lattice | $127.1M | $323.6M | 574 | 3.7K | 2015 |
 15Five | $99M | $94.3M | 449 | 3K | 2011 |
 Betterworks | $41.7M | $51M | 195 | 500 | 2011 |
| Howwe | $5M | – | 15 | 30 | 2012 |
#8 of 45 Account-Based Execution Software companies by revenue · category median $1.1M · See the ranking
Ulf Arnetz and Per Forslund founded Howwe in 2012. Patrik Parnfors is CEO. Howwe has 15 employees (September 2026).
Howwe's annual revenue was $5M in 2018, as Ulf Arnetz said on camera.
Howwe has 15 employees as of September 2026, as Ulf Arnetz said on camera.
Patrik Parnfors is the CEO of Howwe.
Ulf Arnetz and Per Forslund founded Howwe in 2012.
7 said on camera. Founder figures link to the second they were said; public figures name their source; estimates are marked EST and say whose they are. Not financial advice. The Latka List ranks the private, operating companies Nathan Latka has interviewed by the latest revenue figure on each profile, reported or estimated; equal figures share a rank.
Updated Nov 13, 2026Data disclaimerReport a correctionClaim this profile