Vidya Santhanam
- CEO and Co-Founder at Fitbots
GetLatka interview
How Fitbots Reached $300K ARR with 50 Customers by Coaching OKRs First (Interview with CEO Vidya Santhanam)
Vidya Santhanam (CEO and Co-Founder of Fitbots) spoke to Nathan Latka on August 9, 2022.
Fitbots figures from the interview
- Annual Revenue (2022)
- $300K
- Customers (2022)
- 50
- Year-over-Year Growth (2022)
- 100%
- Avg Contract Value (2022)
- $6,000
- Pre-Seed Raised (2020)
- $250K
“So fitbots, we are an OKRs company. We have both the SaaS product for OKRs along with the network of OKR coaches. The problem that we really solve is the big problem of misalignment, especially when teams are hybrid and CEOs are really struggling to get everybody focused on outcomes. So that's where we come in.”
“We launched the OKRs product in 2019. And from there, in the same year, actually realized that many teams being new to OKRs used to come over to us and say that, hey, tell us more about OKRs and how to use it correctly. We're familiar with it, we want to know how to use it correctly. So we got certified as OKR coaches, coached about six fifty plus teams, ran about 1,000 plus check-in meetings and built the product as we were close to users.”
“The learning that we had, Nathan, was that not every problem in the world can be solved only with software. So you need some amount of handholding for teams as well so that they do it correctly. So that was our learning.”
Bio
Vidya is the Co Founder of Fitbots, and leads growth. She started Fitbots after a 16 year career, her last company being Mindtree, where she led Strategic Talent and Leadership building.