Performance Management SystemsSingapore, SingaporeFounded 2018CEO Vidya Santhanam
Fitbots is a B2B SaaS company founded in 2018 that sells OKR (Objectives and Key Results) software and coaching services to teams navigating hybrid work and organizational alignment challenges.
Fitbots' revenue run rate was about $300K (2022): calculated by GetLatka from what was said, from what Vidya Santhanam said on camera. Fitbots is #1,186 on the Latka Top, level with two others. The Latka Top ranks the 1,368 companies Nathan Latka has interviewed by revenue.
| As of | Revenue | Source |
|---|---|---|
| 2021 | $168K | Vidya Santhanam on cameraWatch at 8:52 |
| 2022 | $300K | Calculated from what Vidya Santhanam saidWatch at 8:31 |
| Nov 2023 | $532KEST. | GetLatka estimate |
Fitbots is privately held, so there is no Fitbots stock to buy. Investors valued it at $6M in its August 2022 Raising 2H 2022 round.
Valuation history$6M Raising 2H 2022 2022$2M Pre-Seed 2020
Fitbots has raised $2.3M across two rounds since 2020. The latest was a $2M Raising 2H 2022 round in August 2022.
| Date | Round | Raised | Valuation | Source |
|---|---|---|---|---|
| Aug 2022 | Raising 2H 2022 | $2M | $6M | – |
| Jun 2020 | Pre-Seed | $250K | $2M | Vidya Santhanam on cameraWatch at 12:11 |
| Total raised | $2.3M |
Nathan Latka has interviewed Fitbots once, speaking with Vidya Santhanam. Each figure links to the second it was said.
Watch: How Fitbots Reached $300K ARR with 50 Customers by Coaching OKRs First (Interview with CEO Vidya Santhanam)August 2022 · Vidya Santhanam, CEO and Co-Founder
Growth tactics they described: Partner Co-MarketingWatch at 11:06Review SitesWatch at 8:02Organic SEOWatch at 8:02
Fitbots competes most directly with 15Five, WorkBoard, Betterworks and Weekdone. It is the smallest of the five by revenue.
| Company | Revenue | Funding | Employees | Customers | Founded |
|---|---|---|---|---|---|
 15Five | $99M | $94.3M | 449 | 3K | 2011 |
 WorkBoard | $88.9M | $140.1M | 109 | 50 | 2013 |
 Betterworks | $41.7M | $51M | 195 | 500 | 2011 |
 Weekdone | $1.5M | $290K | 6 | 10K | 2013 |
| Fitbots | $300K | $2.3M | 3 | 50 | 2018 |
#222 of 279 Performance Management Systems companies by revenue · category median $1.7M · See the ranking
Vidya Santhanam founded Fitbots in 2018 and runs it as CEO. Fitbots had 3 employees (October 2024, GetLatka estimate), down from 15 a year earlier.
| As of | Employees | Source |
|---|---|---|
| Oct 2024 | 3EST. | GetLatka estimate |
| Nov 2023 | 15 | – |
| Nov 2022 | 10 | – |
| Nov 2021 | 8 | – |
| Nov 2020 | 6 | – |
Fitbots' revenue run rate was about $300K a year in 2022. GetLatka worked that out from what Vidya Santhanam said on camera.
Investors valued Fitbots at $6M in its August 2022 Raising 2H 2022 round.
Fitbots has raised $2.3M across two funding rounds. The latest was a $2M Raising 2H 2022 round in August 2022.
No. Fitbots is a private company, so its shares aren't traded on a stock exchange.
GetLatka estimates Fitbots' headcount at about 3 (October 2024).
Vidya Santhanam is the CEO of Fitbots and founded the company in 2018. Nathan Latka interviewed Vidya Santhanam in August 2022.
Vidya Santhanam founded Fitbots in 2018.
10 said on camera · 2 estimates. Founder figures link to the second they were said; public figures name their source; estimates are marked EST. and say whose they are. Not financial advice. The Latka Top ranks the private, operating companies Nathan Latka has interviewed by the latest revenue figure on each profile, reported or estimated; equal figures share a rank.
Updated Oct 13, 2026Data disclaimerReport a correctionClaim this profile
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