Latka logo

Vivek Bhaskaran

LinkedIn

GetLatka interviews

How QuestionPro Reached $30M Revenue in 2022 Through Bootstrapped Acquisitions (Interview with CEO Vivek Bhaskaran)

Vivek Bhaskaran (CEO and Founder of QuestionPro) spoke to Nathan Latka on February 1, 2023.

QuestionPro figures from the interview

Revenue (2022)
$30M
Revenue (2019)
$20M
Acquisitions Completed
5 to 7
Year Founded
2005
“I'm doubling down. I mean, in fact, I have three deals in the pipeline right now. I think yeah. I mean, from an M and A perspective, the kind of deals we do, like, you know, there are still deals to be made, and we're active.”
“So we doubled down on the current niches we're in. So you had like you said, like, you correctly, accurately pointed out, there are three different buyers. Look at from the enterprise perspective. There are three buyers. Number one is consumer insights and market research. Somebody in a company doing research. They typically follow-up on marketing. Second buyer is customer experience. So people are trying to figure out NPS, like somebody's in charge of figuring out what's going on with existing customers, how can we prevent churn, how can we upsell them. And the third component is HR, obviously, employee surveys really.”
“When people say it's hard, it is hard. I mean, it's not an easy thing. There's cultural issues. The tech issues are, you know, there are cultural issues, tech issues, and then obviously business. The business issues are the easiest one.”

Read the interview →Watch the recording →

How QuestionPro Grew Past $20M Revenue Bootstrapped by Buying Small Companies for Cash (Talk by CEO Vivek Bhaskaran)

Vivek Bhaskaran (CEO of QuestionPro) gave a talk on March 10, 2022.

QuestionPro figures from the talk

Revenue (2019)
$20M
Revenue (2009)
$4M
“We auto translate 2,000 articles, wait for traffic, look, and every week we used to look at the traffic, and the traffic that bumped up, which means obviously Google was picking it up. And so and then we go back and fix those fix those ones.”
“SurveyMonkey has 15 guys working on English SEO, we have four guys working on Spanish SEO. Let's put it that way. So we can win the Spanish market.”
“Most importantly, I offered them all cash, thirty days. That's it, right? No dicking around, no screwing around with earn outs and this and that and all that stuff like dude, it's a foreclosure sale. Thirty days you get your money, you can shut down your fund and you're happy, I'm definitely happy, let's so do this.”

Read the talk →Watch the recording →

Companies

SlimSurveys

San Diego, United States · Founded 2014

Revenue
$12.5M
Team size
346
Customers
3.5M

Company profile →

QuestionPro

Austin, United States · Founded 2005

Revenue
$56.4M
Team size
513
Customers
4.8K

Company profile →CEO interview →

Also at QuestionPro