Vlad Zhovtenko
- Founder and CEO at Redtrack
GetLatka interview
How Redtrack Reached $75K MRR and a $9M Valuation with 500 Customers (Interview with CEO Vlad Zhovtenko)
Vlad Zhovtenko (Founder and CEO of Redtrack) spoke to Nathan Latka on July 13, 2022.
Redtrack figures from the interview
- MRR (July 2022)
- $75,000
- Customers (July 2022)
- 500
- Valuation (2022)
- $9M
- ARPU (2022)
- $200 per month
- Team Size (July 2022)
- 33
“People paying us to get comfortable daytime when they do digital marketing. Basically, they see everything in their campaigns in green and they know things are going good. If something goes bad, we have automation that can stop the campaigns, let them know, and they will look and address the issues.”
“For the last two years, that's basically since last time we talked, we increased our average revenue per customer from 400 to close to $200 per month. And that's what people are paying us now. Of course, we have legacy customers, we have new customers, so that averages are what they are.”
“Two things. We basically were cutting low tier subscriptions, adding high tier subscriptions and to, but not just cutting, we actually were expanding the product for those two years, making sure that when we charge more, we actually deliver the value to those people who pay more.”
Bio
Founder and CEO of RedTrack.io, I combine my passion for digital marketing and creating things since 2000. As a founder, I always looking to learn from people who are ahead of me on the path and fundraise. And I have a life besides startups :)