Canva Revenue: The Dated History From $4.4M to $4B ARR

Canva's revenue reached $4 billion annualized in December 2025, according to GetLatka's company database, which cites TechCrunch for the milestone. A month earlier the same tracker had the figure at $3.5 billion. Canva remains privately held, still run by co-founder and CEO Melanie Perkins, and — by the founders' own repeated account, first made publicly when announcing the September 2021 funding round — profitable since 2017.

What is Canva's revenue?

GetLatka's Canva profile tracks each publicly reported revenue milestone with the date it was reported. These are annualized run rates — the number private SaaS companies actually announce — not audited fiscal-year revenue.

The January 2020 row deserves an asterisk — a jump from $105M to $500M in one month is a dating problem, not growth. See "Where the numbers disagree" below.

From a yearbook company to $1B ARR

Melanie Perkins and Cliff Obrecht got into design software in 2007 with Fusion Books, an online school-yearbook design tool that grew into Australia's largest yearbook publisher. Perkins first pitched investor Bill Tai in Perth in 2011 — the meeting that pulled her into the kitesurfing investor circle she has retold the Necker Island story about many times — and it still took roughly three years from meeting that first investor to banking a first check. Canva itself launched in Sydney in 2013, with former Google engineer Cameron Adams joining Perkins and Obrecht as the third co-founder.

The revenue curve stayed modest for years: $4.4 million annualized in September 2016, $60 million by mid-2017, $105 million at the end of 2019, per GetLatka's tracking. The number that changed how people talked about the company came in September 2021, when Canva announced it had passed $1 billion in annualized revenue — disclosed alongside a $200 million round led by T. Rowe Price that valued the company at $40 billion. Both figures were widely reported at the time, including by Reuters and Forbes.

Canva's valuation: $40B, a markdown, then $42B

The September 2021 round made Canva one of the most valuable private software companies in the world at $40 billion. Then came the 2022 private-tech reset: in July 2022, Blackbird Ventures — Canva's earliest institutional backer — wrote down the value of its Canva stake by roughly 36%, implying a valuation around $26 billion. Canva never raised a down round; the markdown lived in its investors' books, and the company kept growing through it.

By 2025 the mark had recovered. GetLatka records a $42 billion valuation for 2025, citing Bloomberg, alongside $2 billion in total funding raised — including a $1.5 billion secondary-market transaction in 2024 that gave employees and early holders liquidity without an IPO. GetLatka's funding table also carries a separate 2025 venture-round line at $65 billion with no source attached; $42 billion is the sourced, defensible number.

Where the numbers disagree

GetLatka's house rule is to say so when sources conflict. On Canva, four things need flagging:

• $500M in January 2020. GetLatka's table dates the $500M milestone to January 2020, one month after recording $105M. The public record puts that figure later: Reuters reported roughly $500 million in annualized revenue in April 2021, alongside the round that valued Canva at $15 billion. The $500M level is real; the January 2020 date is almost certainly early.
• Founded 2012 or 2013? The profile's description says 2012; its stat block — and Canva itself — say 2013. Perkins and Obrecht were building through 2012, but the product launched publicly in 2013, the year the company uses.
• User counts on the same profile range from a stale "over 50 million users" in the description to 150 million customers in the 2026 stat block. The larger figure is the more recently updated one.
• The headcount table shows 10.7K employees in November 2025 and 5K in May 2026 (the latter sourced to Fortune). No layoff on record explains a halving in six months; treat 5K as the reliable, sourced figure.

One more correction, on our own account: an earlier version of this post said Canva hit $100 million ARR "by 2020" while its own table said $500 million, and quoted an "Interview With Creative Minds" that does not exist. Both are gone. Everything above carries a date and a source.

Who runs Canva, and is it profitable?

Melanie Perkins is co-founder and CEO. Cliff Obrecht, her co-founder (and husband), is COO, and Cameron Adams is chief product officer. When the founders announced the $40 billion round in September 2021, they said Canva had been profitable since 2017 — a claim they have repeated since, and an unusual one at this growth rate. The company has confirmed no IPO date; the 2024–2025 secondary sales have served as the liquidity valve instead.

Canva's closest competitors are Adobe Express (formerly Adobe Spark), Figma, and Visme. For dated revenue, funding, and headcount figures on thousands of private SaaS companies, see the GetLatka database.