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Canva revenue hit $1 billion in 2023

Canva generates revenue from 500000 customers

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Canva

Kippax St, Surry Hills, Nsw, Australia

How Canva hit $1B revenue and 500K customers in 2023.

Canva Pty Ltd is the company that owns canva.com. It is a privately-held graphic design and visual communication platform based in Sydney, Australia, that provides a wide range of design tools and templates for creating various types of content such as presentations, social media graphics, posters, and more. The company was founded in 2012 by Melanie Perkins, Cliff Obrecht, and Cameron Adams and has since grown to over 50 million users across 190 countries. Canva has raised over $500 million in funding from investors including Blackbird Ventures, Sequoia Capital, and General Catalyst. Canva is used by individuals, small businesses, and large organizations alike to create professional-looking designs quickly and easily.

Founded

2012

Founded

Revenue

$1B

2023 Revenue

YOY
-----

YOY

Funding

$572.6M

Funding


Canva Revenue

In 2023, Canva revenue run rate hit $1B in revenue.

  • 2021

    Canva hit $1B in revenue in 2021

  • 2019

    Canva hit $105M in revenue in 2019

  • 2018

    Canva hit $84M in revenue in 2018

  • 2017

    Canva hit $60M in revenue in 2017

  • 2016

    Canva hit $4.4M in revenue in 2016

  • 2012

    Canva launched in 2012 with $0 revenue

1251.00% ▲40.00% ▲25.00% ▲-100.00% ▼$4.4M$60M$84M$105M$1B

Canva Funding History

  • 2021 Venture Round

    Canva raised a Venture Round of $200M at a $39.8B valuation in September 2021

  • 2021 Venture Round

    Canva raised a Venture Round of $71M at a $14.9B valuation in April 2021

  • 2020 Venture Round

    Canva raised a Venture Round of $60M at a $6B valuation in June 2020

  • 2019 Series E

    Canva raised a Series E of $85M at a $3.2B valuation in October 2019

  • 2019 Series D

    Canva raised a Series D of $70M at a $2.5B valuation in May 2019

  • 2018 Series C

    Canva raised a Series C of Unknown at a $1B valuation in December 2018

  • 2018 Series C

    Canva raised a Series C of $40M at a $1B valuation in September 2018

  • 2016 Series A

    Canva raised a Series A of $15M at a $345M valuation in September 2016

  • 2015 Series B

    Canva raised a Series B of $15M at a $165M valuation in June 2015

  • 2015 Series A

    Canva raised a Series A of $6M at a $149.8M valuation in March 2015

  • 2014 Seed Round

    Canva raised a Seed Round of $3.6M

  • 2014 Debt Financing

    Canva raised a Debt Financing of $250K

  • 2013 Seed Round

    Canva raised a Seed Round of $6.6M

FUNDING DATEROUNDAMOUNTVALUATION
09/14/2021 Venture Round $200M $39.8B
04/06/2021 Venture Round $71M $14.9B
06/22/2020 Venture Round $60M $6B
10/16/2019 Series E $85M $3.2B
05/20/2019 Series D $70M $2.5B
12/01/2018 Series C Unknown $1B
09/01/2018 Series C $40M $1B
09/14/2016 Series A $15M $345M
06/10/2015 Series B $15M $165M
03/04/2015 Series A $6M $149.8M
07/22/2014 Seed Round $3.6M
06/20/2014 Debt Financing $250K
03/19/2013 Seed Round $6.6M

Team

Canva has 2000 total employees and 49 sales reps that carry a quota. They have 500000 customers an engineering team of 626 and a marketing team of 183

20162018201920202021202367▲175▲94▲127▲-17▼
DISTRIBUTIONQTY
Total team size
2000
Engineer
626(31%)
Sales
49(2%)
Marketing
183(9%)

CEO/Founder

Melanie Perkins

Co-founder and CEO of Canva, an online platform built to help make graphic design easy for everyone, professionals and amateurs alike. Her story epitomizes the entrepreneurial journey using her passion, grit, and determination to overcome challenges and find success. At 19, Melanie was in college studying digital media and was frustrated by how much time it took to create simple graphic design elements such as marketing brochures. She was helping other students after class work their way through the current design tools and creating her own extensive instruction manuals to help her classmates. Melanie knew she wanted to create her own business, so she started by co-founding Fusion Books from her mother’s living room. Fusion Books is an online platform for school yearbook design which has now grown to become the largest school yearbook publisher in her home country of Australia. Fusion Books taught her how to sell, recruit and build a successful business. It was then she knew it was time to tackle the need in the marketplace for an online platform that could simplify the graphic design process. So she set out to create her own platform that would be created for graphic designers of all skill levels and most importantly, those with no prior graphic design experience. But as any entrepreneur knows, success doesn’t happen overnight. For Melanie and her team, it took 3 years from the time they met their first investor to the time they actually received their first investment. She could’ve been discouraged and given up. She could’ve lost her passion for the project. Yet she believed her work had huge global implications for the future of technology and graphic design. Fast forward a decade later and Canva is now valued as a billion dollar company! Famed Apple Chief Evangelist Guy Kawasaki absolutely loved the idea and jumped on board in the early stages serving as Chief Evangelist for Canva. A year after the company launch, Canva already had over 1 million users taking advantage of the platform. They now have over 10 millions users across 179 countries.

Q&A

What`s your age?

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Favorite online tool?

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Favorite book?

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Favorite CEO?

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Advice for 20 year old self

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Customers

Canva has 500K customers.

Lifetime Months

-

x

Monthly ARPU

$14

=

Lifetime Dollar

-

Acquisition Cost

-

Average Annual Price

-

$0$0024681012
$0$0024681012

Churn

Canva has an annual churn rate of 0.00%.

-100-500%50100

Gross Annual Dollar Churn

-0.00%

Annual Dollar Expansion

0.00%

Net Revenue Retention

100.00%


$ Funding$ Revenue

Canva Board of Directors

NamePositionWorking EmailPersonal Email
Jean SiniBoard Memberjsini@partechpartners.com-
Javier SolteroBoard Memberjavier@felicis.com-
Lee TorrensBoard Memberlt@canva.com-
Ash FontanaBoard Memberash@canva.com-
Keval DesaiBoard Memberkdesai@interwest.com-
Ed RomanBoard Memberroman@angel.co-
Trevor FolsomBoard Membertrevor@investible.com-
Bill TaiBoard Memberkt@treasuredata.com-

Canva Executives

NamePositionWorking EmailPersonal Email
Melanie Perkins CEOmelanie@canva.com-

Canva Employees

NamePositionWorking EmailPersonal Email
Melanie Perkins CEOmelanie@canva.com-
Jean Sini Board Memberjsini@partechpartners.com-
Javier Soltero Board Memberjavier@felicis.com-
Aydin Senkut Investoraydin@felicis.com-
Lee Torrens Board Memberlt@canva.com-
Ash Fontana Board Memberash@canva.com-
Keval Desai Board Memberkdesai@interwest.com-
Ed Roman Board Memberroman@angel.co-
Trevor Folsom Board Membertrevor@investible.com-
Bill Tai Board Memberkt@treasuredata.com-

Frequently Asked Questions about Canva

When was Canva founded?

Canva was founded in 2012.

How much revenue does Canva generate?

Canva generates $1B in revenue.

Who is the CEO of Canva?

The CEO of Canva is Melanie Perkins.

How much funding does Canva have?

Canva raised $572.6M.

How many employees does Canva have?

Canva has 2000 employees.

Where is Canva headquarters?

Canva is headquartered in Australia


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