How Canva hit $1B revenue and 500K customers in 2023.
Canva Pty Ltd is the company that owns canva.com. It is a privately-held graphic design and visual communication platform based in Sydney, Australia, that provides a wide range of design tools and templates for creating various types of content such as presentations, social media graphics, posters, and more. The company was founded in 2012 by Melanie Perkins, Cliff Obrecht, and Cameron Adams and has since grown to over 50 million users across 190 countries. Canva has raised over $500 million in funding from investors including Blackbird Ventures, Sequoia Capital, and General Catalyst. Canva is used by individuals, small businesses, and large organizations alike to create professional-looking designs quickly and easily.
In 2023, Canva revenue run rate hit $1B in revenue.
Canva hit $1B in revenue in 2021
Canva hit $105M in revenue in 2019
Canva hit $84M in revenue in 2018
Canva hit $60M in revenue in 2017
Canva hit $4.4M in revenue in 2016
Canva launched in 2012 with $0 revenue
Canva Funding History
2021 Venture Round
Canva raised a Venture Round of $200M at a $39.8B valuation in September 2021
2021 Venture Round
Canva raised a Venture Round of $71M at a $14.9B valuation in April 2021
2020 Venture Round
Canva raised a Venture Round of $60M at a $6B valuation in June 2020
2019 Series E
Canva raised a Series E of $85M at a $3.2B valuation in October 2019
2019 Series D
Canva raised a Series D of $70M at a $2.5B valuation in May 2019
2018 Series C
Canva raised a Series C of Unknown at a $1B valuation in December 2018
2018 Series C
Canva raised a Series C of $40M at a $1B valuation in September 2018
2016 Series A
Canva raised a Series A of $15M at a $345M valuation in September 2016
2015 Series B
Canva raised a Series B of $15M at a $165M valuation in June 2015
2015 Series A
Canva raised a Series A of $6M at a $149.8M valuation in March 2015
2014 Seed Round
Canva raised a Seed Round of $3.6M
2014 Debt Financing
Canva raised a Debt Financing of $250K
2013 Seed Round
Canva raised a Seed Round of $6.6M
Canva has 2000 total employees and 49 sales reps that carry a quota. They have 500000 customers an engineering team of 626 and a marketing team of 183
Total team size
Co-founder and CEO of Canva, an online platform built to help make graphic design easy for everyone, professionals and amateurs alike. Her story epitomizes the entrepreneurial journey using her passion, grit, and determination to overcome challenges and find success.
At 19, Melanie was in college studying digital media and was frustrated by how much time it took to create simple graphic design elements such as marketing brochures. She was helping other students after class work their way through the current design tools and creating her own extensive instruction manuals to help her classmates. Melanie knew she wanted to create her own business, so she started by co-founding Fusion Books from her mother’s living room. Fusion Books is an online platform for school yearbook design which has now grown to become the largest school yearbook publisher in her home country of Australia.
Fusion Books taught her how to sell, recruit and build a successful business. It was then she knew it was time to tackle the need in the marketplace for an online platform that could simplify the graphic design process. So she set out to create her own platform that would be created for graphic designers of all skill levels and most importantly, those with no prior graphic design experience.
But as any entrepreneur knows, success doesn’t happen overnight. For Melanie and her team, it took 3 years from the time they met their first investor to the time they actually received their first investment. She could’ve been discouraged and given up. She could’ve lost her passion for the project. Yet she believed her work had huge global implications for the future of technology and graphic design. Fast forward a decade later and Canva is now valued as a billion dollar company! Famed Apple Chief Evangelist Guy Kawasaki absolutely loved the idea and jumped on board in the early stages serving as Chief Evangelist for Canva. A year after the company launch, Canva already had over 1 million users taking advantage of the platform. They now have over 10 millions users across 179 countries.