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How Canva CEO Melanie Perkins grew Canva to $3.5B revenue and 150M customers in 2025.

Canva Pty Ltd is the company that owns canva.com. It is a privately-held graphic design and visual communication platform based in Sydney, Australia, that provides a wide range of design tools and templates for creating various types of content such as presentations, social media graphics, posters, and more. The company was founded in 2012 by Melanie Perkins, Cliff Obrecht, and Cameron Adams and has since grown to over 50 million users across 190 countries. Canva has raised over $500 million in funding from investors including Blackbird Ventures, Sequoia Capital, and General Catalyst. Canva is used by individuals, small businesses, and large organizations alike to create professional-looking designs quickly and easily.

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Canva Revenue

In 2025, Canva's revenue reached $3.5B. The company previously reported $2.7B in 2024. Since its launch in 2012, Canva has shown consistent revenue growth.

Canva Revenue GrowthReported revenue / ARR by year$0$750M$2B$2B$3B$4B20122014201620182020202220242025$0$4M$60M$105M$1B$2B$3B$4BSource: GetLatka.com
YearMilestoneQuote
2025Canva Hit $3.5b revenue in November 2025
2024Canva Hit $2.7b revenue in October 2024
2023Canva Hit $2b revenue in December 2023
2023Canva Hit $1.7b revenue in November 2023
2021Canva Hit $1b revenue in September 2021
2020Canva Hit $500m revenue in January 2020
2019Canva Hit $105m revenue in December 2019
2018Canva Hit $84m revenue in December 2018
2017Canva Hit $60m revenue in June 2017
2016Canva Hit $4.4m revenue in September 2016
2012Launched with $0 revenue

Canva Valuation, Funding Rounds

Canva reached a $65B valuation in 2021, set during its Venture Round round.

Canva has raised $2.4B in total funding across 8 rounds, most recently a $8M Series F round in 2024.

Canva Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$3B$6B$9B$12B$15B20122014201620182020202220242012 cumulative: $0 • 2012 Founded: $02018 cumulative: $40M • 2012 Founded: $0 • 2018 Series C: $40M @ $1B valuation2019 cumulative: $110M • 2012 Founded: $0 • 2018 Series C: $40M @ $1B valuation • 2019 Series D: $70M @ $2B valuation2019 cumulative: $195M • 2012 Founded: $0 • 2018 Series C: $40M @ $1B valuation • 2019 Series D: $70M @ $2B valuation • 2019 Series E: $85M @ $3B valuation2020 cumulative: $255M • 2012 Founded: $0 • 2018 Series C: $40M @ $1B valuation • 2019 Series D: $70M @ $2B valuation • 2019 Series E: $85M @ $3B valuation • 2020 Venture Round: $60M @ $6B valuation2021 cumulative: $326M • 2012 Founded: $0 • 2018 Series C: $40M @ $1B valuation • 2019 Series D: $70M @ $2B valuation • 2019 Series E: $85M @ $3B valuation • 2020 Venture Round: $60M @ $6B valuation • 2021 Venture Round: $71M @ $14B valuation2023 cumulative: $526M • 2012 Founded: $0 • 2018 Series C: $40M @ $1B valuation • 2019 Series D: $70M @ $2B valuation • 2019 Series E: $85M @ $3B valuation • 2020 Venture Round: $60M @ $6B valuation • 2021 Venture Round: $71M @ $14B valuation • 2023 Series F: $200M2024 cumulative: $2B • 2012 Founded: $0 • 2018 Series C: $40M @ $1B valuation • 2019 Series D: $70M @ $2B valuation • 2019 Series E: $85M @ $3B valuation • 2020 Venture Round: $60M @ $6B valuation • 2021 Venture Round: $71M @ $14B valuation • 2023 Series F: $200M • 2024 Secondary Market Round: $2B2024 cumulative: $2B • 2012 Founded: $0 • 2018 Series C: $40M @ $1B valuation • 2019 Series D: $70M @ $2B valuation • 2019 Series E: $85M @ $3B valuation • 2020 Venture Round: $60M @ $6B valuation • 2021 Venture Round: $71M @ $14B valuation • 2023 Series F: $200M • 2024 Secondary Market Round: $2B • 2024 Series F: $8M$2B2012 Founded: $0 valuation2018 Series C: $1B valuation2019 Series D: $2B valuation2019 Series E: $3B valuation2020 Venture Round: $6B valuation2021 Venture Round: $14B valuation$14BSource: GetLatka.com
YearRoundAmountValuation% SoldQuote
2024Series F$8M--
2024Secondary Market Round$1.5B--
2023Series F$200M--
2021Venture Round$71M$14B1%
2020Venture Round$60M$6B1%
2019Series E$85M$3B3%
2019Series D$70M$2B4%
2018Series C$40M$1B4%

Canva Employees & Team Size

Canva employs approximately 10.7K people as of 2026, up from 7.6K in 2024.

Canva has 10.7K total employees in different roles and functions and 49 sales reps that carry a quota. They have 150M customers that rely on the company's solutions.

Canva Team GrowthReported headcount over time02,5005,0007,50010,00012,500201220142016201820202022202420250010,65910,659Source: GetLatka.com
YearMilestone
2025Reached 10.7K employees (November 2025)
2024Reached 7.6K employees (October 2024)
2023Reached 6.2K employees (July 2023)
2022Reached 5.1K employees (January 2022)
2021Reached 2K employees (September 2021)
2020Reached 1K employees (June 2020)
2019Reached 870 employees (December 2019)
2019Reached 600 employees (October 2019)
2019Reached 550 employees (May 2019)
2018Reached 540 employees (December 2018)
2018Reached 200 employees (September 2018)
2016Reached 120 employees (September 2016)

Founder / CEO

Melanie Perkins

Co-founder and CEO of Canva, an online platform built to help make graphic design easy for everyone, professionals and amateurs alike. Her story epitomizes the entrepreneurial journey using her passion, grit, and determination to overcome challenges and find success. At 19, Melanie was in college studying digital media and was frustrated by how much time it took to create simple graphic design elements such as marketing brochures. She was helping other students after class work their way through the current design tools and creating her own extensive instruction manuals to help her classmates. Melanie knew she wanted to create her own business, so she started by co-founding Fusion Books from her mother’s living room. Fusion Books is an online platform for school yearbook design which has now grown to become the largest school yearbook publisher in her home country of Australia. Fusion Books taught her how to sell, recruit and build a successful business. It was then she knew it was time to tackle the need in the marketplace for an online platform that could simplify the graphic design process. So she set out to create her own platform that would be created for graphic designers of all skill levels and most importantly, those with no prior graphic design experience. But as any entrepreneur knows, success doesn’t happen overnight. For Melanie and her team, it took 3 years from the time they met their first investor to the time they actually received their first investment. She could’ve been discouraged and given up. She could’ve lost her passion for the project. Yet she believed her work had huge global implications for the future of technology and graphic design. Fast forward a decade later and Canva is now valued as a billion dollar company! Famed Apple Chief Evangelist Guy Kawasaki absolutely loved the idea and jumped on board in the early stages serving as Chief Evangelist for Canva. A year after the company launch, Canva already had over 1 million users taking advantage of the platform. They now have over 10 millions users across 179 countries.

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Frequently Asked Questions about Canva

What is Canva's revenue?

Canva generates $3.5B in revenue.

Who founded Canva?

Canva was founded by Melanie Perkins.

Who is the CEO of Canva?

The CEO of Canva is Melanie Perkins.

How much funding does Canva have?

Canva raised $2.4B.

How many employees does Canva have?

Canva has 10.7K employees.

Where is Canva headquarters?

Canva is headquartered in Surry Hills, New South Wales, Australia.

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Compare Canva to the industry

Canva operates across multiple industries. Browse revenue, funding, and growth data for Canva in each sector below.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .