Latka Blog
23 Latka blog articles in Productivity & Collaboration.
Dropbox went from freemium legend to the clearest public picture of a complete SaaS lifecycle: hypergrowth, a humbling IPO, and a decade-long glide into flat, ruthlessly profitable maturity. Here are the numbers, year by year.
Suresh Sambandam calls Kissflow a digital marketing company that happens to sell workflow software. At a $9M run rate, 99% of signups arrive without a salesperson.
TeamSnap ended 2020 at $35.6M ARR — flat against 2019, which CEO Dave DuPont told Latka was a victory after COVID shut down sports and forced him to furlough about half his staff, roughly 80 people. A year later, Waud Capital took majority ownership and brought in a new CEO.
Jim Larrison sold his ad-tech company to Cox for $350 million, built the next one as a division inside the buyer, and left with signed deals. Year one revenue was a couple of million.
Latka told Tom Gibby that services revenue hits your valuation and VCs hate it. Gibby's answer explains how a company with £300,000 of outside money sells to the enterprise.
Motion's September 2025 raise valued the AI work suite at $550 million. GetLatka's database records $10M ARR while the company claims mid-eight figures — here is the dated record, reconciled, plus what we corrected from the earlier version of this story.
In February 2019, Shahed Khan explained how Loom reached 1.1 million users on $3M spent — the same week it dared to charge $10 a month for the first time. The revenue line went from that first $60K/month hope to a $975M Atlassian exit.
Figma booked $1.056 billion in fiscal 2025 revenue, up 41%, and growth accelerated to 48% by Q2 2026. The dated record from the S-1, quarterly filings, the $20B Adobe deal that died, and where GetLatka's database disagrees.
Loom's last reported revenue was $50M ARR in September 2023, weeks before Atlassian announced its $975M acquisition. The dated numbers, from the February 2019 paywall launch to the exit.
Grammarly disclosed more than $700M in annual revenue in May 2025, alongside a $1B non-dilutive financing from General Catalyst. Here is the dated record — and what we cut from the old version of this post.
ClickUp's revenue is roughly $300M ARR, per the company's September 2025 announcement. Zeb Evans talked to Latka twice — at under $3M MRR in 2020 and near $80M in 2021 — and the two tapes bracket the steepest part of the curve.
Discord's estimated revenue hit $1.1B in October 2024, per the GetLatka database, on a $14.5B valuation set at its 2021 Series H. Here's how a chat app with no ads got there — every figure dated and sourced.
What is Calm’s Valuation? Calm’s valuation is $2B as of 2024. What is Calm’s Revenue? Year Revenue 2012 Launched ($0 revenue) 2015…
Atlassian reported revenue of $6.57 billion for fiscal 2026 (ended June 30, 2026), up 26% year over year. Here is the dated revenue ladder from its filings — and what its president told Latka back when the run rate was $1 billion.
Canva reached $4 billion in annualized revenue in December 2025, per GetLatka's tracking. Here is the dated milestone history, the valuation markdown and recovery, and the places where the numbers conflict.
Salesforce last put a dollar figure on Slack in March 2023: roughly $1.5 billion for fiscal 2023. Everything since is an estimate. Here is the full revenue trail from SEC filings — and a correction to our own database.
Zoom booked $4.87 billion in fiscal 2026 and is guiding fiscal 2027 above $5 billion. The dated, filing-by-filing revenue history — and the corrections the old version of this post needed.
Missive's free plan has fewer users than its paid plans, which almost never happens. The three engineers who built it explain why that is deliberate.
A month after closing a $25m Series A Round, Co-founder Bailey Pumfleet, who recently celebrated his 18th birthday, sat down with the…
Zeb Evans wouldn’t give ClickUp’s revenue on tape — Nathan Latka pegged it at $80M and the episode title said $85M. The only figure he committed to was next year’s: more than $200M.
Doist’s growth curve was almost flat until native mobile apps landed. Then a $5-a-month to-do list bootstrapped its way to a $14M run rate — against a $100 lifetime value its founder flatly refuses to chase.
ClickUp had 300,000 paid seats across 30,000 teams and no sales team, so its CEO took the enterprise calls himself under an assumed name.
Zapier's founder states two numbers on tape: 100,000 paying customers and $50M in ARR, on roughly a million dollars raised. The three million subscribers and the doubled lifetime value are somebody else's arithmetic.
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