How Vista Equity Owned Numerator Hit $130M in ARR

If you’re providing products to consumers at scale, you probably relish any opportunity you get to collect insight on their preferences and behaviors. Data is more important and readily available now than ever and, if you’re investing wisely in learning about your audience, you will be left behind.

Numerator is a business built to help companies bring together omnichannel marketing, merchandising, and sales data to make pursuing new possibilities simple. Their platform helps businesses launch and maintain products, enhance product availability, optimize pricing, and more.

How much is Numerator doing in ARR?

Numerator, recently acquired by Vista Equity Partners, has made many acquisitions over the years and provides both professional services and various SaaS products today. According to CEO Dennis Moore, approximately 80% of the business’ revenue comes from pure-play SaaS right now.

Numerator plays primarily in the enterprise space and charges its average customer around $65k annually. The company has grown to serve 2,000 customers and is doing $130M in ARR today, Moore confirmed. Numerator has more than doubled revenue year over year and attributes a large portion of this growth to expansion within existing customers.

What is Numerator’s churn?

From year one to year two, Numerator has been able to grow contract values by 30% on average, Moore explained. The company is exhibiting around 10% gross revenue churn annually but is at negative net revenue churn overall.

In terms of customer acquisition, Moore noted that Numerator spends approximately 25% of their total revenue on sales and marketing efforts at this point in time. The company is willing to spend up to $65k to land a new deal and aims for payback within 12 months.

Numerator’s team of 1,500 employees is remotely distributed throughout the world.