Loom Revenue: $50M ARR, Then a $975M Atlassian Exit

Loom's last disclosed revenue figure was $50 million in ARR, which GetLatka's Loom dataset records the company hitting in September 2023. Weeks later, on October 12, 2023, Atlassian announced it would acquire Loom for approximately $975 million — about $880 million in cash plus Atlassian equity awards, per the companies' joint announcement — and the deal closed on November 30, 2023. So the honest answer to "what is Loom's revenue" has two parts: roughly $50 million in ARR at the end of its life as an independent company, and a $975 million exit price that valued it at roughly 19x that revenue. Since the close, Loom's numbers have been folded into Atlassian's, and no standalone Loom revenue has been disclosed.

An earlier version of this article claimed Loom generated "$100M+ revenue." That number is wrong, and it is worth saying why: no disclosure — not GetLatka's dataset, not the acquisition coverage, not Sacra's estimates — ever put Loom's ARR above $50 million. The $100 million figure appears to be a garbled echo of a Latka episode title estimating what one co-founder personally took home at exit, which is a different thing entirely (and, as covered below, an estimate rather than a disclosed fact).

Loom revenue history, dated

The February 2019 row deserves an asterisk: it is not booked revenue but a launch-week projection, annualized. The tape it comes from is explicit about that — details below.

The dataset's supporting math checks out at the top end: GetLatka records 120,000 customers at an average contract value of $417, which multiplies to $50 million.

About the tape: who Latka actually interviewed, and when

GetLatka's Loom page carries a full interview transcript published October 14, 2023 — two days after the acquisition announcement — under the title "28 Year Old Loom Founder Took Home Estimated $100m at Exit." Three things about that tape need reconciling openly.

First, the guest. The dataset page attributes the interview to CEO Joe Thomas, but the tape itself opens by introducing Shahid Khan, Loom's third co-founder (alongside Thomas and CTO Vinay Hiremath). Everything quoted below is Khan.

Second, the date. The episode was published in October 2023, but the conversation was recorded in early 2019: Khan describes Loom Pro launching "as of February 19th," gives his age as 23, and puts the team at 16 people — all true of Loom in February 2019, none of it true in 2023. The figures on the tape are 2019 figures, and this article dates them that way.

Third, the headline. The "$100m take-home" is Latka's estimate, stitched onto a four-year-old recording at publish time. Khan never says it on the tape — the interview predates the acquisition by more than four years — and no party to the deal has disclosed any individual's proceeds. Treat it as packaging, not as a fact about Loom or Khan.

Two and a half years of zero revenue

Khan told Latka the company began as Opentest, a user-testing tool, with the founders bootstrapping out of a San Mateo apartment — co-founder Joe Thomas slept in Khan's room. Two products in a row failed to find product-market fit. Running out of cash, the founders noticed users of their user-testing Chrome extension were recording videos to send updates to co-workers instead. They followed that behavior and launched Loom in June 2016. (GetLatka's dataset dates the company's founding to 2015, which squares with the pre-pivot Opentest era preceding the June 2016 product launch.)

From launch to early 2019, Loom charged nothing. Khan said the product grew organically — no paid marketing — to 1.1 million registered users across 21,000 companies, of whom about 200,000 were monthly active. Growth mechanics did the work: a viewer finishing a video was prompted to sign up or reply with a Loom of their own, early users got $5 referral credits, and a dedicated growth engineer shipped one experiment per week. Loom funded the free years with just under $14 million in venture money, capped by an $11 million Series A led by Kleiner Perkins partner Ilya Fushman, announced the same day as the paywall.

The paywall math: where the $720K figure comes from

On February 19, 2019, Loom launched its first paid product, Loom Pro, at $10 per user per month. Asked what it would do, Khan said the company expected 3 to 4 percent of active users to convert, "pulling that number from a financial model" he called conservative. Host Nathan Latka ran the arithmetic on air: 3 percent of 200,000 active users is 6,000 subscribers, times $10 a month is $60,000 in MRR — and Khan agreed that was the rough out-of-the-gate expectation. Annualized, that is the $720K that anchors GetLatka's February 2019 revenue row. The arithmetic closes, but be clear about what it is: a launch-week projection the founder signed off on, not a reported result.

The rest of the 2019 snapshot, from the same tape: 16 employees, remote-first, burning somewhere between $100K and $500K a month (Khan agreed to the range and no more), with about eight months of runway when the Series A process started — a raise that went from first meetings to term sheet in about two weeks.

From a $60K/month projection to $50M ARR

The paywall worked, and the funding record tracks the climb. Per GetLatka's dataset, Loom followed the 2019 Series A with a $30 million Series B later that year, a $28.1 million Series B extension in 2020 at a $350 million valuation, and a $130 million Series C in May 2021 led by Andreessen Horowitz at a $1.53 billion valuation — $202.9 million raised in total. At the Series C, Loom's announcement said the product had passed 10 million users across more than 120,000 companies; revenue was $35 million in ARR per GetLatka, meaning revenue grew roughly 48x in the 27 months after the paywall went up.

Growth then decelerated sharply: $42.5 million by November 2022 (up about 21 percent over the 18 months after the Series C) and $50 million by September 2023 (up about 18 percent in the ten months after that) — a long way down from the curve that had justified the unicorn round.

The $975M exit — a third below the last private mark

Atlassian announced the acquisition on October 12, 2023 and closed it on November 30, 2023. The price, approximately $975 million including Loom's cash balance, came to roughly 19x Loom's $50 million ARR — a rich multiple in absolute terms, but about 36 percent below the $1.53 billion valuation Loom had commanded in May 2021, which is why TechCrunch's headline called it a "former unicorn." At announcement, Atlassian credited Loom with 25 million users creating more than 5 million video conversations a month.

Four years earlier, Latka had asked Khan whether he would sell to Zoom.

Conversations about selling the company have not been a topic here. Everyone is generally excited about the opportunity that's ahead of us.Shahid Khan, co-founder, to Latka in the 2019 interview (published October 2023)

The opportunity ahead turned out to be an exit to Atlassian, where Loom's async video is being built into Jira and Confluence — and where its revenue line now disappears into a company reporting billions. $50 million in ARR is the last Loom number anyone will get.