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Developer of decision support tools. The company offers assessment tools to assist resource managers to identify program performance metrics, measure and document the benefits of land management changes, riparian restoration projects, fuels reduction and other resource assessment and restoration strategies.
Last updated
In 2023, 2NDNATURE's revenue reached $3.2M. The company previously reported $1.7M in 2021. Since its launch in 2004, 2NDNATURE has shown consistent revenue growth.
2NDNATURE is a bootstrapped Other Analytics Software startup. Founded in 2004, 2NDNATURE has grown to $3.2M in revenue without raising any venture capital or outside funding.
As a self-funded Other Analytics Software SaaS company, 2NDNATURE has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|
CEO
Nicole Beck Chief Executive Officer Nicole Beck has a PhD in aquatic chemistry and a career mission to bring science to decision makers. Working as a consultant, she saw the opportunity to build science-based field protocols and analyses into software tools that could be used directly by city staff to extend their in-house technical capacity and eliminate programmatic inefficiencies. Over the years, she and her team have constructed an applied science experimental design vision that integrates scientific principles with practical data collection method and accessible reporting formats. The standardization and automation of the advanced analytics within 2NDNATURE Software ensures users results are precise and comparisons meaningful. Her lifetime commitment to team has landed her in the USA Ultimate Hall of Fame and a never-ending love of challenging journeys. Now she competes with her friends on mountain bikes, her two girls sprinting and anyone who wants to lose at cornhole or ping pong.
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We do not have customer count information for 2NDNATURE yet.
2NDNATURE employs approximately 32 people as of 2026, down from 40 in 2022, including 1 sales reps that carry a quota.
2NDNATURE generates an estimated $3.2M in annual revenue.
2NDNATURE was founded by Nicole Beck.
The CEO of 2NDNATURE is Nicole Beck.
2NDNATURE is bootstrapped and has not raised outside funding.
2NDNATURE has 32 employees.
2NDNATURE is headquartered in Santa Cruz, California, United States.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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2023 Revenue
$3.2M(Est.)
Funding
$0
Team
32
Founded
2004
| Year | Milestone | Source |
|---|---|---|
| 2023 | 2NDNATURE Hit $3.2m revenue in December 2023 | Estimated |
| 2021 | 2NDNATURE Hit $1.7m revenue in April 2021 | |
| 2004 | Launched with $0 revenue |
| Year | Milestone | Source |
|---|---|---|
| 2023 | Reached 32 employees (December 2023) | |
| 2022 | Reached 40 employees (December 2022) | |
| 2021 | Reached 20 employees (December 2021) | |
| 2021 | Reached 20 employees (April 2021) |
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