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Better Impression helps tens of millions of unique B2B and B2C users from around the world make better-informed decisions online. Our personalization engine learns the users’ preferences and assists them in selecting the best online services.
Our advanced matching techniques use big data analysis, machine learning and innovative user targeting. We leverage these technologies to individualize suggestions to our users, allowing them to discover and connect with brands that best suit their needs. We do this in a variety of online industries such as Personal & Business Finance, Website Services, Online Dating, Insurance, SaaS and more.
Last updated
In 2024, Better Impression's revenue reached $3.2M. The company previously reported $2.5M in 2023. Since its launch in 2012, Better Impression has shown consistent revenue growth.
Better Impression is a bootstrapped Other Analytics Software startup. Founded in 2012, Better Impression has grown to $3.2M in revenue without raising any venture capital or outside funding.
As a self-funded Other Analytics Software SaaS company, Better Impression has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|
CEO
I am a passionate business leader. I bring a unique blend of over 20 years of experience in the high-tech industry:
VP, Business Development & Growth
Benji Engelsman is listed as VP, Business Development & Growth at Better Impression.
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| Advice for 20 year old self | - |
Better Impression serves 500 customers.
Better Impression employs approximately 21 people as of 2026, down from 27 in 2023, including 1 sales reps that carry a quota. It serves 500 customers that rely on its solutions.
Better Impression generates an estimated $3.2M in annual revenue.
The CEO of Better Impression is Avishai Shoushan.
Better Impression is bootstrapped and has not raised outside funding.
Better Impression has 21 employees.
Better Impression is headquartered in Tel Aviv, Israel.
Better Impression operates across multiple industries. Browse revenue, funding, and growth data for Better Impression in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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2024 Revenue
$3.2M(Est.)
Customers
500
Funding
$0
Avg ACV
$6.4K
Team
21
Founded
2012
| Year | Milestone | Source |
|---|---|---|
| 2024 | Better Impression Hit $3.2m revenue in October 2024 | Estimated |
| 2023 | Better Impression Hit $2.5m revenue in December 2023 | Estimated |
| 2021 | Better Impression Hit $3.4m revenue in April 2021 | |
| 2012 | Launched with $0 revenue |
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 21 employees (October 2024) | |
| 2023 | Reached 27 employees (December 2023) | |
| 2022 | Reached 48 employees (December 2022) | |
| 2021 | Reached 44 employees (December 2021) | |
| 2021 | Reached 41 employees (April 2021) |
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