2024 Revenue
$3.2M
Customers
500
Funding
$0
YOY
27.5%
Avg ACV
$6.4K
Team
21
Founded
2012
How Better Impression CEO Avishai Shoushan grew Better Impression to $3.2M revenue and 500 customers in 2024.
Better Impression helps tens of millions of unique B2B and B2C users from around the world make better-informed decisions online. Our personalization engine learns the users’ preferences and assists them in selecting the best online services. Our advanced matching techniques use big data analysis, machine learning and innovative user targeting. We leverage these technologies to individualize suggestions to our users, allowing them to discover and connect with brands that best suit their needs. We do this in a variety of online industries such as Personal & Business Finance, Website Services, Online Dating, Insurance, SaaS and more.
Last updated
Better Impression Revenue
In 2024, Better Impression's revenue reached $3.2M. The company previously reported $2.5M in 2023. Since its launch in 2012, Better Impression has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2024 | Better Impression Hit $3.2m revenue in October 2024 |
| 2023 | Better Impression Hit $2.5m revenue in December 2023 |
| 2021 | Better Impression Hit $3.4m revenue in April 2021 |
| 2012 | Launched with $0 revenue |
Better Impression Valuation, Funding Rounds
Better Impression is a bootstrapped Other Analytics Software startup. Founded in 2012, Better Impression has grown to $3.2M in revenue without raising any venture capital or outside funding.
As a self-funded Other Analytics Software SaaS company, Better Impression has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold |
|---|
Better Impression Employees & Team Size
Better Impression employs approximately 21 people as of 2026, down from 27 in 2023.
Better Impression has 21 total employees in different roles and functions and 1 sales reps that carry a quota. They have 500 customers that rely on the company's solutions.
| Year | Milestone |
|---|---|
| 2024 | Reached 21 employees (October 2024) |
| 2023 | Reached 27 employees (December 2023) |
| 2022 | Reached 48 employees (December 2022) |
| 2021 | Reached 44 employees (December 2021) |
| 2021 | Reached 41 employees (April 2021) |
Founder / CEO
Avishai Shoushan
I am a passionate business leader. I bring a unique blend of over 20 years of experience in the high-tech industry:
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
See how Better Impression acquires and retains customers with data on acquisition costs and revenue performance. Log in to access the complete customer economics dashboard.
LockedFrequently Asked Questions about Better Impression
What is Better Impression's revenue?
Better Impression generates $3.2M in revenue.
Who is the CEO of Better Impression?
The CEO of Better Impression is Avishai Shoushan.
How much funding does Better Impression have?
Better Impression raised $0.
How many employees does Better Impression have?
Better Impression has 21 employees.
Where is Better Impression headquarters?
Better Impression is headquartered in Tel Aviv, Israel.
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Compare Better Impression to the industry
Better Impression operates across multiple industries. Browse revenue, funding, and growth data for Better Impression in each sector below.
Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .