Activeconversion logo
Founded 2007

Activeconversion

2019 Revenue

$2.2M

YOY

Funding

$0.0

How Activeconversion hit $2.2M in Revenue with 200 Customers in 2019.

About Activeconversion

Make advertising for b2b companies

Monthly Revenue

$180.0K

Total Expenses

$190.0K

=
Net Income

-$10.0K

Ebidta Margin

-5.56%

+
YOY Growth

=
Rule of 40

-6


How did Latka collect this data?

Podcast Youtube video

Latka collected this data by interviewing Activeconversion CEO Fred Yee on 12/01/2020

Watch the podcast


Headquarters

444 5 Avenue Southwest CalgaryAlbertaCanada
$Funding$Revenue

Activeconversion Revenue

In 2019, Activeconversion revenue run rate hit $2.2M in revenue.

$2.2M

Activeconversion Valuation and Funding History

Why are so many SaaS founders taking money from Founderpath.com instead of VC's?
Funding DateRoundAmountTotalValuation

Customers

Activeconversion has 200 customers.

Lifetime Months

66

×
Monthly ARPU

$900.0

=
Lifetime Dollars

$60.0K


Acquisition Cost

$5.0K

Average Annual Price

$10.8K

$0$10.8K6 month payback period024681012

Churn

Activeconversion has an annual churn rate of 18.00%

Churn vs Expansion

-100-500%50100
Gross Annual Dollar Churn

-18.00%

Annual Dollar Expansion

20.00%

Net Revenue Retention

102.00%

Team

Employees

Activeconversion has 25 employees. They have 3 sales reps that carry a quota, an engineering team of 4 and a marketing team of 4.

20182019202047.00%▲-48.00%▼
DistributionQty

Total Team Size

25

Engineers

4 (16%)

Sales

3 (12%)

Marketing

4 (16%)

CEO/Founder

Fred Yee

ActiveConversion is Fred's second software startup, and third company. He hasn't had a real job for almost 20 years now, preferring to start companies from scratch and growing them. He has a computer science degree and started as a coder, but has wandered into business with an executive-MBA and specifically has experience in sales and marketing for software/industrial companies. He is considered by many to be an expert in sales lead management and has developed what many think is the solution to sales and marketing for industrial companies, using online advertising to solve this. His unique SaaS approach provides the 'turnkey' solution that industrial companies need, and ActiveConversion's team has won over, in this traditionally 'hard to sell' market.


CEO Q&A

What's your age?

50

Favorite online tool?

Trello

Favorite book?

Predictable Revenue

Favorite CEO?

Blackberry CEO

Advice for 20 year old self

Hire great people


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Frequently Asked Questions about Activeconversion

When was Activeconversion founded?

Activeconversion was founded in 2007.


Who is the CEO of Activeconversion?

The CEO of Activeconversion is Fred Yee


How many employees does Activeconversion have?

Activeconversion has 25 employees.

How much revenue does Activeconversion generate?

Activeconversion generates $2.2M in revenue.


How much funding does Activeconversion have?

Activeconversion has raised $0.0.


Where is Activeconversion headquarters?

Activeconversion is headquartered at 444 5 Avenue Southwest CalgaryAlbertaCanada

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