Latka logo

Top 50 Lead Generation Software Companies (September 2026)

As of September 2026, Latka tracks 1,172 lead generation software companies. They have combined revenues of $7.6B and employ 47.3K people. They have raised $3.7B and serve 53.6M customers combined.

Every company below sells lead generation software to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.

What Lead Generation Software Companies do

Lead generation software is designed to help businesses identify and attract potential customers. It facilitates the process of capturing interest from prospects, nurturing leads, and converting them into sales opportunities. Common features include web forms, landing pages, email marketing, and analytics, all aimed at optimizing the lead acquisition process. These tools are typically utilized by marketing and sales teams across various sectors to streamline their lead generation efforts. By automating repetitive tasks and providing insights into lead behaviors and preferences, organizations can focus more on engaging leads effectively. Buyer personas in need of these solutions generally include marketing managers, sales professionals, and business development teams who are looking to enhance their outreach and conversion strategies.

Companies
1,172
Revenue
$7.6B
Funding
$3.7B
Employees
47.3K

Filters

Sorting: Highest -> Lowest

Filters

Top Lead Generation Software Companies by revenue

Showing 10 of 1,172 companies ranked by annual revenue.

1DemandScience logo
DemandScience

Danvers, Massachusetts, United States

DemandScience is the premier AI-powered, B2B demand generation company accelerating global growth for our clients. The DemandScience intelligence platform empowers B2B organizations to swiftly identify the right accounts and target in-market buyers with precision. By combining groundbreaking technologies and AI innovation, the company ensures timely delivery of accurate data, intelligence, and insights, adding value to the end-to-end journey from initial engagement to conversion. Founded in 2012, DemandScience provides 1,500 global customers with superior marketing solutions, B2B data, and leads.

Revenue
$381.6M
Customers
1.5K
Year founded
2012
Team size
1.1K
2EDM Leads logo
EDM Leads

Gilbert, Arizona, United States

Premier advertising service offering advanced PPC and CPL campaigns for acquiring new customers on demand.

Revenue
$317M
3Leadsquared logo
Leadsquared

Karnataka, India

customer acquisition and engagement platform

Revenue
$279.3M
Customers
1K
Year founded
2011
Funding
$35M
Team size
1.3K
4S2W Media logo
S2W Media

New York, New York, United States

Media organization providing full-funnel lead generation solutions to some of the world's most successful sales and marketing organizations

Revenue
$272M
Year founded
2014
Team size
531
5Nova AI logo
Nova AI

Lagos, Nigeria

Nova AI helps SMBs drive revenue growth with lead generation, marketing automation, and artificial intelligence solutions

Revenue
$156.9M
Customers
20
Year founded
2024
6Callbox Inc. logo
Callbox Inc.

Encino, California, United States

Callbox is a worldwide recognized leader in B2B Lead Generation powered by AI and human expertise, having been one of the top lead generation experts for the past many years. With a team of over 700 marketing professionals and a massive in-house B2B database, we help businesses of all sizes and industries achieve their growth and revenue goals. Our proprietary AI-powered lead generation platform called "SMART Engage" helps us to identify and qualify leads, personalize content, and track results. This allows us to deliver high-quality leads that are more likely to convert into customers.To get in touch with decision-makers at various stages of the conversion cycle, we use a combination of inbound and outbound channels such as the website, chat, events, email, voice, social media, and SMS. We have a proven track record of success, having completed over 10,000 campaigns in various B2B verticals and geographical areas. We are committed to helping our clients achieve their business objectives, and we believe that AI-powered lead generation is the best way to do that. Contact us today to learn more how Callbox uses AI and human expertise to generate high-quality leads.

Revenue
$150.3M
Year founded
2004
7Getresponse logo
Getresponse

Gdańsk, Poland

email marketing platform

Revenue
$150M
Customers
100K
Year founded
1998
Team size
485
8Apollo.io logo
Apollo.io

San Francisco, California, United States

data platform for sales and marketing

Revenue
$150M
Customers
5K
Year founded
2015
Funding
$251.3M
Team size
800
Growth
50%
9Typeform logo
Typeform

Barcelona, Catalonia, Spain

Typeform is a Barcelona-founded software company that builds conversational data-collection products, most notably its flagship online form builder. The company was founded in 2011 by two co-founders, David Okuniev and a second co-founder who later departed, and has grown from its first $1 million in annual recurring revenue in 2014 to more than $80 million ARR by 2022. Joaquim Lecha serves as CEO. In early 2022, Typeform closed a $135 million Series C round led by Belgian investment firm Sofina at a $935 million post-money valuation, bringing the company to roughly 500 employees and a customer base approaching 125,000 paying accounts. The round was oversubscribed, and secondary sales represented much less than 50 percent of the total proceeds. Beyond its core form product, Typeform operates an internal research-and-development function led by co-founder David Okuniev. That team incubated VideoAsk, a video-based asynchronous data-collection tool that reached $3 million in ARR before Okuniev handed it to the broader product organization in late 2021. Okuniev has since turned his attention to Relayed, an async audio and meeting-intelligence product in beta as of March 2022, built by a two-person team inside Typeform.

Revenue
$141.1M
Customers
125K
Year founded
2012
Funding
$186.9M
Team size
728
10IngageApp logo
IngageApp

Beijing, Beijing, China

Xiaoshouyi develops software solutions for customer relationship, sales force, and workforce management. IngageApp provides a next-generation CRM solution by leveraging mobile social platform and big data technologies. With its SaaS and PaaS framework, the solution empowers users to engage, sell and provide services to their customers through a seamlessly integrated end-to-end process from marketing automation, sales automation, partner relationship management, to customer and field services. Founded in 2011, in 2017 IngageApp became the first Chinese CRM vendor to be named in Gartner Magic Quadrant for Sales Force Automation (SFA). More than 4,000 companies in over 20 industries use IngageApp to grow their business. Founded by Allan Shi, IngageApp is based in Beijing, China with offices across China and an R&D center in the Silicon Valley. IngageApp has raised several rounds of venture funding from leading investors like Sequoia, Tencent and Matrix Partners.

Revenue
$131.1M
Year founded
2011
Funding
$194.6M
Team size
1.7K

Frequently asked questions about Lead Generation Software Companies

How many lead generation software companies are there?

Latka tracks 1,172 lead generation software companies with reported revenue. Together they generate $7.6B in annual revenue and employ 47.3K people.

Which lead generation software company is the largest?

DemandScience is the largest, with $381.6M in annual revenue, founded in 2012.

How much revenue does a typical lead generation software company make?

The average lead generation software company in this list makes $6.5M a year, across 1,172 companies with reported revenue. They serve 53.6M customers combined.

Who are the leading Lead Generation software vendors?

Ranked by annual revenue, the leaders are DemandScience, EDM Leads, Leadsquared, S2W Media and Nova AI.

How much funding have lead generation software companies raised?

The 1,172 lead generation software companies tracked here have raised $3.7B in disclosed funding between them.

Related Marketing Software categories

Inclusion Criteria

- The software must enable the creation and management of lead capture forms and landing pages. - It should offer analytics and reporting features to track lead performance and campaign effectiveness. - The product must support integration with customer relationship management (CRM) systems for seamless lead tracking. - It should include automated email marketing capabilities for nurturing leads. - Not just focused on generating leads; must also provide tools for engaging and converting those leads into customers.