Barcelona, Catalonia, Spain
Typeform is a Barcelona-founded software company that helps businesses collect data through surveys, quizzes, and forms delivered via text, video, and voice. Founded in 2012, the company built its early reputation on a differentiated respondent experience that drove higher completion rates and stronger brand moments for its customers. Joaquim Lecha, the company's CEO, presented the company's growth arc at SaaSOpen in March 2024, describing three distinct chapters of development from inception through 2024.
Typeform reached approximately $20 million in annual revenue after its first six years, then added roughly $60 million in revenue between 2019 and 2022 through a focused paid-marketing strategy centered on Google Search Ads. By 2022 the company reported approximately $70 million to $80 million in annual revenue and had grown its customer base to 125,000 globally. The company raised $135 million in 2021 at a valuation of $935 million, with backing from investors including General Atlantic, Index Ventures, Sofina, Connect Ventures, RTA Ventures, and Point Nine Capital.
As of early 2023, Typeform shifted its strategic focus from total customer count to total form submissions, targeting higher-value mid-market and enterprise customers who generate 15,000 to 22,000 submissions per month. The company's third chapter centers on consolidating fragmented go-to-market teams, data sets, and customer funnels into a single unified revenue motion the leadership team calls "one funnel."
