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2022 Revenue

$120K

Customers

1

Avg ACV

$120K

Team

6

Founded

2019

Aida Soft Revenue (2022)

Aida Soft generated $120K in revenue in 2022.

Aida Soft is an ERP software company founded in 2019 by Joe Long, targeting flooring installation companies and similar field-service businesses. The platform covers the full sales-to-cash cycle, including inventory, accounting, scheduling, and labor management for companies with installers in the field. As of August 2022, the company had one paying customer generating approximately $10,000 in monthly recurring revenue at $169 per seat across 60 seats.

Long self-funded the build with $320,000 of his own capital, contracting a six-person team based primarily in India to develop the product. He identified the opportunity after working inside flooring companies that relied on CompuFloor, a roughly 40-year-old on-premises system he describes as actively failing its customer base. Long estimates the total addressable market in the United States at approximately 500 flooring companies and up to 50,000 seats at $169 per month.

The company has no outside investors and operates on a lean contractor model. Long, who also serves as COO of his first customer, has identified roughly 10 pipeline prospects and expects to add additional customers as the initial reference account matures.

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Aida Soft Revenue

Aida Soft reported $10,000 in monthly recurring revenue as of August 2022, derived entirely from its first and only paying customer. That figure reflects 60 seats billed at $169 per seat per month. The company had no revenue a year prior to the interview, meaning the entire MRR base was built within roughly the preceding months as the initial customer went live.

Aida Soft Revenue GrowthReported revenue / ARR over time$0$30K$60K$90K$120K$150K2019202020212022$0$120KSource: GetLatka.com interview on Aug 29, 2022 with Aida Soft CEO Joe Long
YearMilestoneSource
2022Aida Soft Hit $120k revenue in August 2022Not recorded
2019Launched with $0 revenue

Long told Latka that he expected to reach approximately $20,000 in MRR by around June of that year, contingent on completing the implementation at the first account and using it as a reference to bring additional customers into the pipeline. He described the near-term growth path as dependent on implementation capacity rather than sales velocity, noting that once two or three reference accounts exist, inbound interest should accelerate.

Founder / CEO

Joe Long

CEO

Joe Long is the CEO of Aida Soft and, as of August 2022, also serves as COO of the company's first paying customer, a position that gave him direct influence over the initial software adoption decision. Long is 53 years old. He served four years in the United States Air Force, where he was first introduced to technology, and spent approximately 30 years in and around Silicon Valley after his service.

Long is not an engineer by training. After leaving the Air Force, he transitioned into accounting and IT consulting, building expertise in database design, operational efficiency, and finance. He previously served as CFO of an IT company that performed Oracle implementations globally, giving him familiarity with enterprise database environments. He also founded Q Associates in 1998, an agency providing staffing, accounting, HR, and IT consulting to small and medium-sized businesses, which he restarted around 2015 and which largely wound down during the COVID-19 period.

The idea for Aida Soft originated in 2009 when Long worked for a flooring company using CompuFloor, a system he estimated to be roughly 40 years old. He built interim tools in Excel and Access at the time but did not pursue a full product. Returning to the same flooring ecosystem around 2018 and 2019 and finding the same software still in use, he decided to build a modern replacement. Net worth was not discussed in the interview and no estimate can be derived from the available data.

Q&A

QuestionAnswer
What's your age?56

Customers

Aida Soft had one paying customer as of August 2022. That customer, a top-100 US flooring company by revenue where Long also serves as COO, purchased 60 seats at $169 per seat, generating approximately $10,000 in monthly recurring revenue. Long described the account as having three locations and a staff spanning customer service, accounting, HR, payroll, operations, and warehouse functions.

Long identified roughly 10 known pipeline prospects at the time of the interview, all described as CompuFloor shops in major markets. He noted that America's Floor Source, the largest private flooring company he cited by name, with annual revenue described as well over $100,000,000, is currently a CompuFloor customer and a prospective Aida Soft target. Two of the 10 pipeline prospects were already in active conversation at the time of the interview.

The company has no free tier. Pricing is $169 per seat per month. No volume discounts, annual pricing, or alternative tiers were discussed in the interview.

Aida Soft serves 1 customers.

Aida Soft Business Model

Aida Soft operates a per-seat SaaS subscription model priced at $169 per user per month. The first customer account carries 60 seats, producing approximately $10,000 in monthly recurring revenue. Long described the implementation as relatively straightforward compared to enterprise ERP systems such as NetSuite or Oracle, estimating a deployment window of roughly one week per customer, which he intends to execute through contracted implementation teams rather than a full-time internal staff.

Long estimated the total addressable market in the United States at approximately 500 flooring companies, with a maximum of 50,000 total seats across that base at $169 per month. He described the competitive displacement opportunity as concentrated among CompuFloor's estimated 250 to 350 existing customers, a group he characterized as actively dissatisfied with the incumbent product. CompuFloor charges an $800 fee simply to create a new user license, a friction point Long cited as a direct sales advantage for Aida Soft.

Profitability was not discussed in the interview. Monthly contractor spend peaked at $20,000 to $25,000 during active development and had declined to approximately $10,000 per month by August 2022, which Long described as a finishing or polish phase. Gross margin, churn, LTV, CAC, and payback period were not discussed. The company has one customer and no churn data to report.

Point-in-time figures shared on the GetLatka podcast, each linked to the exact moment it was said on camera.

Customers (2022)

1

“Joe Long: The rate per user, $169, and our first customer here has about 60 users. So right out of the gate, we're in pretty good shape.”

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Aida Soft Employees & Team Size

Aida Soft had six people on its contractor payroll as of August 2022. Long described the team as based primarily in India, contracted through a firm he identified as Flexsin and Seal Logistics. He stated his intention to keep the fully contracted model in place for the foreseeable future, describing himself as the sole full-time operator of the business.

Long also noted a broader network of implementation contractors and former colleagues from his Oracle consulting days who are available to support customer deployments on a contract basis as the company scales.

Aida Soft employs approximately 6 people as of 2026. It serves 1 customers that rely on its solutions.

Aida Soft Team GrowthReported headcount over time02356820192020202120220066Source: GetLatka.com interview on Aug 29, 2022 with Aida Soft CEO Joe Long
YearMilestoneSource
2022Reached 6 employees (July 2022)Not recorded

Frequently Asked Questions about Aida Soft

Is Aida Soft still operating?

No. Aida Soft has shut down.

What is Aida Soft's revenue?

As of 2022, Aida Soft generated $120K in revenue.

Who founded Aida Soft?

Aida Soft was founded by Joe Long.

When was Aida Soft founded?

Aida Soft was founded in 2019.

How many employees does Aida Soft have?

As of 2022, Aida Soft had 6 employees.

Compare Aida Soft to the industry

Aida Soft operates across multiple industries. Browse revenue, funding, and growth data for Aida Soft in each sector below.

Full Interview Transcripts

Flooring engineers builds tool for himself, breaks $11k MRR as 1 person teamAug 29, 2022

Read the full interview and its transcript.

Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

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