Alfinder
Irvine, California, United States
Funding
$300K
Team · 2022
8
Founded
2021
Alfinder Funding (2026)
Alfinder is an early-stage AI software company building a behavioral analysis platform designed to help marketing agencies understand their ideal customers and generate marketing strategies automatically. Founded and led by Eris Verne, who was 22 years old at the time of the February 2022 interview, the company had been in development for roughly two years and was operating in a pre-revenue beta phase at the time of the interview.
The company had accumulated 200 beta users acquired primarily through cold outreach on LinkedIn, targeting marketing strategists and small agency owners at firms with revenues between $700K and $5M. Two large enterprise clients had completed paid beta pilot contracts totaling $150K over nine months, with four months of free access included before the paid portion began. Alfinder planned to officially launch before April 2022 and begin charging those enterprise accounts a recurring monthly fee.
Verne had invested $100K of his own capital from prior exits and raised $200K from angel investors, bringing total funding to $300K. At the time of the interview, he was pursuing a $2M seed round, targeting high single-digit equity dilution, which implied a pre-money valuation of approximately $20M. The team consisted of eight people total, with seven offshore contractors based primarily in India and Pakistan.
Last updated
Alfinder Valuation, Funding Rounds
Alfinder has not publicly disclosed its valuation. The company has raised $300K in total funding to date.
Alfinder has raised $300K in total funding across 1 round, most recently a $300K Pre-Seed round in 2021.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2021 | Pre-Seed | $300K | - | - | Not recorded |
Founder / CEO
Eris Verne
CEO
Eris Verne is the CEO and founder of Alfinder. He was 22 years old at the time of the February 2022 interview. Verne described having prior entrepreneurial exits in the seven- and eight-figure range, which provided both the $100K he personally invested in Alfinder and his stated rationale for not needing to maximize the capital raised in the seed round.
Verne said he came to Alfinder from an AI background, with the founding idea centered on whether behavioral analysis could be used to understand end customers and determine the most effective way to reach them. He began working on the AI engine approximately two years before the interview, launching on a beta basis roughly one year prior. Net worth was not discussed in the interview beyond the context of prior exits.
Q&A
| Question | Answer |
|---|---|
| What's your age? | 25 |
Customers
Alfinder had 200 beta users signed up as of February 2022, acquired over roughly the prior twelve months through cold outreach on LinkedIn. The earliest beta testers had signed up approximately one and a half years before the interview, placing the first sign-ups around mid-2020. Beta users ranged from individual marketing strategists to small marketing agency owners and were not paying at the time of the interview, as the company was pre-revenue on a recurring SaaS basis.
In addition to the 200 free beta users, Alfinder had two large enterprise clients that participated in paid beta pilot contracts. Those two contracts totaled $150K over nine months, with four months of free access provided before the paid portion began. Verne indicated the company planned to begin charging enterprise accounts a monthly fee of roughly $3,000 to $5,000 upon the official launch before April 2022. Pricing for the broader market was described as a couple of thousand dollars per month, targeting mid-market to enterprise marketing agencies.
Alfinder Business Model
Alfinder's revenue model is a subscription software product targeting marketing agencies, with pricing described as a couple of thousand dollars per month for mid-market accounts and $3,000 to $5,000 per month for larger enterprise clients. The company was pre-revenue on a recurring basis as of February 2022, though it had collected $150K in enterprise beta pilot contract payments from two large clients across nine-month engagements.
The enterprise pilot structure included four months of free access followed by a paid contract period, with a strategy evaluation window of three to six months built into the beta process. Verne noted that marketing strategies typically require three to six months to assess effectiveness, which drove the extended free period before conversion. The company used LinkedIn Sales Navigator to identify and target marketing and branding agencies with revenues between $700K and $5M as its primary acquisition channel, using cold outreach and demo bookings as the conversion path.
Profitability, gross margin, churn, LTV, CAC, and burn rate were not discussed in the interview.
Point-in-time figures shared on the GetLatka podcast, each linked to the exact moment it was said on camera.
Free users (2022)
200
“Eris Verne: We are brand new. We've had a couple of crazy beta testers, huge companies, international companies. Locally, there are upwards of 200 people that beta tested it and they have an account, marketing strategists all the way to very small marketing agencies.”
WatchAlfinder Employees & Team Size
Alfinder had a total team of eight people as of February 2022. Seven of those were offshore contractors, based primarily in India for web and product development and in Pakistan for AI development work. Verne was the eighth member. The contractors were described as working full time on a contract basis. Verne stated that a primary use of the planned $2M seed round would be to move the offshore development team onshore.
Alfinder employs approximately 8 people as of 2026.
| Year | Milestone | Source |
|---|---|---|
| 2022 | Reached 8 employees (February 2022) | Not recorded |
Frequently Asked Questions about Alfinder
Is Alfinder still operating?
No. Alfinder has shut down.
Who founded Alfinder?
Alfinder was founded by Eris Verne.
When was Alfinder founded?
Alfinder was founded in 2021.
How much funding does Alfinder have?
Alfinder raised $300K across 1 round.
How many employees does Alfinder have?
As of 2022, Alfinder had 8 employees.
Where is Alfinder headquartered?
Alfinder is headquartered in Irvine, California, United States.
Compare Alfinder to the industry
Alfinder operates across multiple industries. Browse revenue, funding, and growth data for Alfinder in each sector below.
Full Interview Transcripts
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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