How Altogic CEO Ümit Çakmak grew Altogic to $733.4K revenue with a 4 person team in 2024.

hey folks my guest today is amit chokmak he is the founder and ceo of autogenic he's an ex management consultant from mckinsey and company and he also worked at chicago and istan in the istanbul and chicago offices today he's building altogether which is a back end as a service platform movement you're ready to take to the top yeah all right so what does that mean back into the service platform backhanded service platform is mean i mean if you think about modern applications web applications or the mobile mobile applications basically they've got two components the first one is the front end where the end users see and interact with and there's the invisible part which is the backend backend is basically where old business logic resides where you store your data where you manage your files etc so all the business logic all the functionality usually resides in the back-end site and because of this phase i mean are you doing this for a specific industry or just anybody not just for anybody there's no industry focus right now we have it's applicable across all different industries okay so i mean can we just for the sake of creating some focus here is there which customers are most popular what's your most popular use case our key key target or segment who who will be using this platform is basically the people that are developing applications those can be categorized into two main categories one of them is the classical developers people that are writing codes and the second category is the makers or the creators because altogether no code platform so it doesn't you don't need the code in order to develop backhand applications in outright with simple drag and drop operations you can model your data you can define your services and end point and so on makes a lot of sense okay and what are folks paying on average per month to user technology right now they are being nothing because we are still in private sorry public data today yeah exactly so we are in public right now but in couple of months time we will launch the plans we are still working on the plans and but i can tell you that our pricing model will be based on the execution environments because as a as a backend as a service platform you will be providing environments to run your applications so per environment for different let's say tiers you will get different let's say capacity and based on that one the pricing will be applied i mean how many folks are using it today how many are in the beta right now we have about close to one thousand so how did you sign them up it's basically friends and family initially during the private private beta periods it was mostly like friends and family are like close people but after the public beta we started to build a community around developers so we had we started to put a lot of resources and emphasis on particularly after the investment we get actually we started to build this community developer community currently in our local country but we will be going global global soon what's the url to the community how can we look at that so yeah what's the url so we can look at the community no you've got a discord channel autogeek and we've got another community community.altroject.com it's another page that we are using so those are the two key channels that we are using as the community where people can start asking questions and so on and we also started providing formal trainings all together trainings to the community members so we we get applicants in court based like first court second chord and third chord so we are right now in the second chords and this week we are providing detailed trainings how to use autogenic and we are getting applications training applications oh what's going on there youtube good to see you guys now imagine this you love watching these interviews with sas founders but imagine if we took all of the valuation data out from over 2807 interviews i've done manually saves you a lot of time well we've done this we've built it into the beautiful interface inside of founder path check this out i'll show you how you can access this in a second but you log in you connect your stripe account you see your valuation real time you can see what it changed over the past 88 days and even set goals for valuation this year now the secret evaluation is there's many different ways to value a sas business so the reason you're going to see three or four different valuations inside of your frowner path dashboard this is all free by the way is because depending on who's doing the buying of your sas company you're going to get a different valuation a vc is going to pay a different valuation private equity firm is different if you're going to do a minority sale that's different and if you sell the whole business that's a different valuation you can see all those when i hover over here right so the teal is what a vc would pay yellow is what private equity and red is if you sold the whole thing outright now what's cool about this is this is not built off random data again you guys hear these interviews on youtube all these datas are built from real-time valuation data points founders share with us on the show so traction 1.2 million seed round 3.7 raised they sold 22 to their business go in here and filter by the event maybe you only want to see companies that have sold the whole business well here are a bunch that have been acquired the valuation and the multiple maybe you're going out right now and you're raising your seed round well go in here and look at all this recent seed deals that went down what they raised what valuation they raised at and what percent that they sold there's never been a larger data set of sas valuations than what you can get now inside of founder path and we're thrilled to bring it to you all right we're gonna go back to the youtube video here in a second but if you want to check this tool out if you want to jump in and sign up you can check it out for free to get your valuation at this link this link founderpath.com forward slash products forward slash evaluations or if you go to founderpath.com and hover over products click on get your valuation here and go ahead and sign up to give it a whirl again all that valuation data live right inside the platform i hope to see you there all right let's jump back into the interview how did you fill the community with the you know the first hundred folks in the community is it just hustle or where'd you find these people it's again i mean uh the it can't all be friends and family you don't have a thousand friends and family it's not it's not it's not so couple of channels we are using i mean i don't know how we are familiar but the developers are quite active in the twitter channel so the software developers or the coders and makers those are the guys that are quite actively using the twitter channel oh twitter twitter got it exactly uh so they are using that channel and our main communication challenge our advertising channel is that one that's one thing the other thing is that we also hire the community manager for this purpose specifically so he also have a large network of let's say access to other developer communities we have got so through those different communities we started penetrating or we started advertising our platform how are you measuring the success of this employee who's in charge of community is it number of active members number of beta users now what's how do you incentivize and measure them currently the active users number of interviews that are number of active users people that are actually using and developing applications in the platform okay and is this is this person is this mert mert mert is your developer advocate at that logic there are developer advocates we have they are our their community manager is gurkham his name is i see interesting okay this makes a lot of sense so um you're learning in beta uh when do you think you'll launch the paywall most probably by the end of this summer by july they will be launching the commercial plans we already completed we've already completed the pricing integration people don't see it but right now we already we already have the payment integration in the system we just need to set the pricing and turn on the switch music and when did you write the first line of code for this business i'm going to show you guys when did you write the first line of code for the business when you sign up code for this business this was i think in i started working on this one in june 2020 and it took about 14 months to launch to public beta so it was august 2021 we started with the public data still the platform is in public beta and and understand how have you funded it funding is basically from 2b venture capital firms uh are lead investors scalix uh and in participation from 500 istanbul so those are our key venture capital investors so how much did you break down the rounds for me what was the last round of funding you raised what year and how much we only had the one right this is the siege with one million dollars and they are basically majority of them from skeletons what year was that this year last year this year this year okay so you've only raised a million seed so if you ju again you started working this in 2020 so before you raise this seed round how did you pay people how did you survive did you have savings are you a rich guy how did you survive well it was my personal personal let's say budget or personal spending uh after the after the seed funding we started hire people so after two months i mean two months ago we started hiring these developer managers and the dev advocates and so on before that when it was just me and my co-founders so...