Animoto logo
Founded 2007


2019 Revenue





How Animoto hit $31.2M in Revenue with 130K Customers in 2019.

About Animoto

Helps businesses create professional videos.

Monthly Revenue


Total Expenses


Net Income


Ebidta Margin


YOY Growth

Rule of 40


How did Latka collect this data?

Podcast Youtube video

Latka collected this data by interviewing Animoto CEO Jason Hsiao on 12/01/2020

Watch the podcast


436 Lafayette Street New YorkNew YorkUnited States

Animoto Revenue

In 2019, Animoto revenue run rate hit $31.2M in revenue.


Animoto Valuation and Funding History

Animoto has raised a total of $30.0M.

Why are so many SaaS founders taking money from instead of VC's?
Funding DateRoundAmountTotalValuation
06/29/2011Series C$25.0M
06/18/2009Series B$4.4M
08/01/2007Series A$600.0K


Animoto has 130K customers.

Lifetime Months


Monthly ARPU


Lifetime Dollars


Acquisition Cost


Average Annual Price


$0$240.025 month payback period02468101214161820222426


Animoto has an annual churn rate of 25.00%

Churn vs Expansion

Gross Annual Dollar Churn


Annual Dollar Expansion


Net Revenue Retention




Animoto has 113 employees. They have 1 sales rep that carries a quota They have an engineering team of 26. and a marketing team of 9.


Total Team Size



26 (23%)


1 (1%)


9 (8%)


Jason Hsiao

Jason Hsiao is the Co-founder and Chief Video Officer of Animoto, an award-winning online video maker that makes it easy for anyone to create professional marketing videos. Animoto’s certified partnerships with Facebook, Instagram, YouTube, Twitter, LinkedIn, and the Small Business Administration give it unique insight into the changing social media and business landscape, which may be why more than 1 million businesses around the world have used Animoto to create marketing videos that stand out on social media and beyond. Prior to founding Animoto, Jason was a producer for MTV Networks and Comedy Central.


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Animoto Board of Directors

Ben SperoBoard Member
Jessica JensenBoard of Directors

Animoto Executives

Brad JeffersonChief Executive Officer, Co-Founder

Animoto Employees

Valaree WeissOwner
Mike VittVideo Engineer
Tim WhartonVideo Engineering Manager

Frequently Asked Questions about Animoto

When was Animoto founded?

Animoto was founded in 2007.

Who is the CEO of Animoto?

The CEO of Animoto is Jason Hsiao

How many employees does Animoto have?

Animoto has 113 employees.

How much revenue does Animoto generate?

Animoto generates $31.2M in revenue.

How much funding does Animoto have?

Animoto has raised $30.0M.

Where is Animoto headquarters?

Animoto is headquartered at 436 Lafayette Street New YorkNew YorkUnited States

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