Embedded Integration Platforms
Zapier is a workflow automation platform that allows businesses and individuals to connect more than 1,400 applications and build automated workflows without writing code. Founded in 2011 by Wade Foster and two co-founders, the company operates on a freemium model with monthly subscriptions and has grown entirely without meaningful outside capital, having raised less than $1 million in total funding. The company reached $50 million in annual recurring revenue by September 2018 and surpassed $150 million in 2021, all while remaining bootstrapped. As of early 2019, Zapier served more than 3 million users in total, including free-tier accounts, and had crossed 100,000 paying customers. Average revenue per user had roughly doubled over the prior 18 to 24 months, rising from approximately $20 to approximately $40 per month. Zapier operates as a fully remote company and had approximately 200 employees as of early 2019, with estimates of roughly 730 employees by 2025. The company was last valued at $5 billion in 2021. Monthly logo churn has remained below 5 percent, and 8 of the company's first 10 employees were still with the firm as of the interview date.
- Revenue
- $310M
- Customers
- 100K
- Year founded
- 2011
- Funding
- $1.4M
- Team size
- 1.4K
- Location
- United States
