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How Tray.io CEO Rich Waldron grew Tray.io to $70.9M revenue and 4K customers in 2024.

Tray.io is a cloud-based automation platform that helps businesses automate their workflows and integrate their applications. The company owns and operates tray.io, providing a visual workflow builder and a range of pre-built connectors that enable businesses to connect and automate their data flows across various systems, including CRMs, marketing automation platforms, and project management tools. Tray.io's platform is designed to be easy to use and does not require coding skills, making it accessible to a wide range of users within an organization. The company was founded in 2012 and has since served a variety of clients, including IBM, GitHub, and Outreach.

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Tray.io Revenue

In 2024, Tray.io's revenue reached $70.9M. The company previously reported $64.5M in 2023. Since its launch in 2012, Tray.io has shown consistent revenue growth.

Tray.io Revenue GrowthReported revenue / ARR by year$0$15M$30M$45M$60M$75M2012201420162018202020222024$0$40M$65M$71MSource: GetLatka.com
YearMilestone
2024Tray.io Hit $70.9m revenue in October 2024
2023Tray.io Hit $64.5m revenue in December 2023
2019Tray.io Hit $40m revenue in November 2019
2012Launched with $0 revenue

Tray.io Valuation, Funding Rounds

Tray.io reached a $600M valuation in 2019, set during its M&A Offer round.

Tray.io has raised $109.1M in total funding across 6 rounds, most recently a $50M M&A Offer round in 2019.

Tray.io Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$150M$300M$450M$600M$750M201220132014201520162017201820192012 cumulative: $600K • 2012 Seed Round: $600K2015 cumulative: $3M • 2012 Seed Round: $600K • 2015 Seed Round: $2M2016 cumulative: $8M • 2012 Seed Round: $600K • 2015 Seed Round: $2M • 2016 Series A: $5M2018 cumulative: $22M • 2012 Seed Round: $600K • 2015 Seed Round: $2M • 2016 Series A: $5M • 2018 Series A: $14M2019 cumulative: $59M • 2012 Seed Round: $600K • 2015 Seed Round: $2M • 2016 Series A: $5M • 2018 Series A: $14M • 2019 Series B: $37M2019 cumulative: $109M • 2012 Seed Round: $600K • 2015 Seed Round: $2M • 2016 Series A: $5M • 2018 Series A: $14M • 2019 Series B: $37M • 2019 M&A Offer: $50M @ $600M valuation$109M2019 M&A Offer: $600M valuation$600MSource: GetLatka.com
YearRoundAmountValuation% Sold
2019M&A Offer$50M$600M8%
2019Series B$37M--
2018Series A$14.3M--
2016Series A$5M--
2015Seed Round$2.2M--
2012Seed Round$600K--

Tray.io Employees & Team Size

Tray.io employs approximately 159 people as of 2026, down from 250 in 2023.

Tray.io has 159 total employees in different roles and functions and 34 sales reps that carry a quota. They have 4K customers that rely on the company's solutions.

Tray.io Team GrowthReported headcount over time060120180240300201220142016201820202022202400159159Source: GetLatka.com
YearMilestone
2024Reached 159 employees (December 2024)
2024Reached 168 employees (October 2024)
2023Reached 250 employees (December 2023)
2023Reached 223 employees (September 2023)
2023Reached 201 employees (July 2023)
2023Reached 250 employees (January 2023)
2022Reached 150 employees (December 2022)
2022Reached 274 employees (January 2022)
2021Reached 138 employees (December 2021)
2021Reached 277 employees (August 2021)
2020Reached 219 employees (December 2020)
2020Reached 211 employees (June 2020)
2019Reached 147 employees (December 2019)
2019Reached 217 employees (November 2019)
2016Reached 61 employees (December 2016)

Founder / CEO

Rich Waldron

Tray.io is ushering in the era of the automated organization We believe that any organization can and should automate. With Tray citizen automators throughout organizations can easily automate complex processes using our powerful flexible platform and can connect their entire cloud stack using APIs. Today enterprises and fast-growing businesses worldwide rely on Tray to connect process and automate data between the tools they use every day.

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Frequently Asked Questions about Tray.io

What is Tray.io's revenue?

Tray.io generates $70.9M in revenue.

Who founded Tray.io?

Tray.io was founded by Rich Waldron.

Who is the CEO of Tray.io?

The CEO of Tray.io is Rich Waldron.

How much funding does Tray.io have?

Tray.io raised $109.1M.

How many employees does Tray.io have?

Tray.io has 159 employees.

Where is Tray.io headquarters?

Tray.io is headquartered in San Francisco, California, United States.

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Compare Tray.io to the industry

Tray.io operates across multiple industries. Browse revenue, funding, and growth data for Tray.io in each sector below.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .