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Tray.io is a cloud-based automation platform that helps businesses automate their workflows and integrate their applications. The company owns and operates tray.io, providing a visual workflow builder and a range of pre-built connectors that enable businesses to connect and automate their data flows across various systems, including CRMs, marketing automation platforms, and project management tools. Tray.io's platform is designed to be easy to use and does not require coding skills, making it accessible to a wide range of users within an organization. The company was founded in 2012 and has since served a variety of clients, including IBM, GitHub, and Outreach.
Last updated
In 2024, Tray.io's revenue reached $70.9M. The company previously reported $64.5M in 2023. Since its launch in 2012, Tray.io has shown consistent revenue growth.
Tray.io reached a $600M valuation in 2019, set during its M&A Offer round.
Tray.io has raised $109.1M in total funding across 6 rounds, most recently a $50M M&A Offer round in 2019.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2019 | M&A Offer | $50M | $600M | 8% | |
| 2019 | Series B | $37M | - | - | |
| 2018 | Series A | $14.3M |
Chief Executive Officer, Co-Founder
Tray.io is ushering in the era of the automated organization We believe that any organization can and should automate. With Tray citizen automators throughout organizations can easily automate complex processes using our powerful flexible platform and can connect their entire cloud stack using APIs. Today enterprises and fast-growing businesses worldwide rely on Tray to connect process and automate data between the tools they use every day.
Chief Technology Officer, Co-Founder
Alistair Russell is listed as Chief Technology Officer, Co-Founder at Tray.io.
Co-Founder
Leading Sales Partnerships and Business Development tray.io offers a platform that makes it easy for anyone to build and share SaaS integrations. Currently integration solutions are divided into two parts simple point to point data migration services and enterprise platforms resource heavy expensive and platform specific. Integrations are built on tray.io using the visual workflow editor or any major programming language thanks to the open community of SaaS connectors libraries and user interface components
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Tray.io serves 4K customers.
Tray.io employs approximately 159 people as of 2026, down from 250 in 2023, including 34 sales reps that carry a quota. It serves 4K customers that rely on its solutions.
Tray.io generates an estimated $70.9M in annual revenue.
Tray.io was founded by Rich Waldron.
The CEO of Tray.io is Rich Waldron.
Tray.io raised $109.1M across 6 rounds.
Tray.io has 159 employees.
Tray.io is headquartered in San Francisco, California, United States.
Tray.io operates across multiple industries. Browse revenue, funding, and growth data for Tray.io in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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Valuation
$600M
2024 Revenue
$70.9M(Est.)
Customers
4K
Funding
$109.1M
Avg ACV
$17.7K
Team
159
Founded
2012
| Year | Milestone | Source |
|---|---|---|
| 2024 | Tray.io Hit $70.9m revenue in October 2024 | Estimated |
| 2023 | Tray.io Hit $64.5m revenue in December 2023 | Estimated |
| 2019 | Tray.io Hit $40m revenue in November 2019 | |
| 2012 | Launched with $0 revenue |
| - |
| - |
| 2016 | Series A | $5M | - | - |
| 2015 | Seed Round | $2.2M | - | - |
| 2012 | Seed Round | $600K | - | - |
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 159 employees (December 2024) | |
| 2024 | Reached 168 employees (October 2024) | |
| 2023 | Reached 250 employees (December 2023) | |
| 2023 | Reached 223 employees (September 2023) | |
| 2023 | Reached 201 employees (July 2023) | |
| 2023 | Reached 250 employees (January 2023) | |
| 2022 | Reached 150 employees (December 2022) | |
| 2022 | Reached 274 employees (January 2022) | |
| 2021 | Reached 138 employees (December 2021) | |
| 2021 | Reached 277 employees (August 2021) | |
| 2020 | Reached 219 employees (December 2020) | |
| 2020 | Reached 211 employees (June 2020) | |
| 2019 | Reached 147 employees (December 2019) | |
| 2019 | Reached 217 employees (November 2019) | |
| 2016 | Reached 61 employees (December 2016) |
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