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Valuation

$600M

2024 Revenue

$70.9M

Customers

4K

Funding

$109.1M

YOY

9.9%

Avg ACV

$17.7K

Team

159

Founded

2012

How Tray.io CEO Rich Waldron grew to $70.9M revenue and 4K customers in 2024.

Tray.io is a cloud-based automation platform that helps businesses automate their workflows and integrate their applications. The company owns and operates tray.io, providing a visual workflow builder and a range of pre-built connectors that enable businesses to connect and automate their data flows across various systems, including CRMs, marketing automation platforms, and project management tools. Tray.io's platform is designed to be easy to use and does not require coding skills, making it accessible to a wide range of users within an organization. The company was founded in 2012 and has since served a variety of clients, including IBM, GitHub, and Outreach.

Last updated

Tray.io Revenue

In 2024, Tray.io's revenue reached $70.9M. The company previously reported $64.5M in 2023. Since its launch in 2012, Tray.io has shown consistent revenue growth.

Tray.io Revenue GrowthReported revenue / ARR over time$0$15M$30M$45M$60M$75M2012201420162018202020222024$0$40M$70.9MSource: GetLatka.com
YearMilestoneQuote
2024Tray.io Hit $70.9m revenue in October 2024
2023Tray.io Hit $64.5m revenue in December 2023
2019Tray.io Hit $40m revenue in November 2019
2012Launched with $0 revenue

Tray.io Valuation, Funding Rounds

Tray.io reached a $600M valuation in 2019, set during its M&A Offer round.

Tray.io has raised $109.1M in total funding across 6 rounds, most recently a $50M M&A Offer round in 2019.

Tray.io Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$0$150M$25M$300M$50M$450M$75M$600M$100M$750M$125M20122013201420152016201720182019$600MSource: GetLatka.com
YearRoundAmountValuation% SoldQuote
2019M&A Offer$50M$600M8%
2019Series B$37M--
2018Series A$14.3M--
2016Series A$5M--
2015Seed Round$2.2M--
2012Seed Round$600K--

Founders

Rich Waldron

Chief Executive Officer, Co-Founder

Tray.io is ushering in the era of the automated organization We believe that any organization can and should automate. With Tray citizen automators throughout organizations can easily automate complex processes using our powerful flexible platform and can connect their entire cloud stack using APIs. Today enterprises and fast-growing businesses worldwide rely on Tray to connect process and automate data between the tools they use every day.

Alistair Russell

Chief Technology Officer, Co-Founder

Alistair Russell is listed as Chief Technology Officer, Co-Founder at Tray.io.

Dominic Lewis

Co-Founder

Leading Sales Partnerships and Business Development tray.io offers a platform that makes it easy for anyone to build and share SaaS integrations. Currently integration solutions are divided into two parts simple point to point data migration services and enterprise platforms resource heavy expensive and platform specific. Integrations are built on tray.io using the visual workflow editor or any major programming language thanks to the open community of SaaS connectors libraries and user interface components

Q&A

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Customers

Tray.io serves 4K customers.

Tray.io Employees & Team Size

Tray.io employs approximately 159 people as of 2026, down from 250 in 2023, including 34 sales reps that carry a quota. It serves 4K customers that rely on its solutions.

Tray.io Team GrowthReported headcount over time060120180240300201220142016201820202022202400159159Source: GetLatka.com
YearMilestone
2024Reached 159 employees (December 2024)
2024Reached 168 employees (October 2024)
2023Reached 250 employees (December 2023)
2023Reached 223 employees (September 2023)
2023Reached 201 employees (July 2023)
2023Reached 250 employees (January 2023)
2022Reached 150 employees (December 2022)
2022Reached 274 employees (January 2022)
2021Reached 138 employees (December 2021)
2021Reached 277 employees (August 2021)
2020Reached 219 employees (December 2020)
2020Reached 211 employees (June 2020)
2019Reached 147 employees (December 2019)
2019Reached 217 employees (November 2019)
2016Reached 61 employees (December 2016)

Frequently Asked Questions about Tray.io

What is Tray.io's revenue?

Tray.io generates an estimated $70.9M in annual revenue.

Who founded Tray.io?

Tray.io was founded by Rich Waldron.

Who is the CEO of Tray.io?

The CEO of Tray.io is Rich Waldron.

How much funding does Tray.io have?

Tray.io raised $109.1M across 6 rounds.

How many employees does Tray.io have?

Tray.io has 159 employees.

Where is Tray.io headquarters?

Tray.io is headquartered in San Francisco, California, United States.

Compare Tray.io to the industry

Tray.io operates across multiple industries. Browse revenue, funding, and growth data for Tray.io in each sector below.

Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

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