
Tray.io
Valuation
$600M
2024 Revenue
$70.9M
Customers
4K
Funding
$109.1M
YOY
9.9%
Avg ACV
$17.7K
Team
159
Founded
2012
How Tray.io CEO Rich Waldron grew Tray.io to $70.9M revenue and 4K customers in 2024.
Tray.io is a cloud-based automation platform that helps businesses automate their workflows and integrate their applications. The company owns and operates tray.io, providing a visual workflow builder and a range of pre-built connectors that enable businesses to connect and automate their data flows across various systems, including CRMs, marketing automation platforms, and project management tools. Tray.io's platform is designed to be easy to use and does not require coding skills, making it accessible to a wide range of users within an organization. The company was founded in 2012 and has since served a variety of clients, including IBM, GitHub, and Outreach.
Last updated
Tray.io Revenue
In 2024, Tray.io's revenue reached $70.9M. The company previously reported $64.5M in 2023. Since its launch in 2012, Tray.io has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2024 | Tray.io Hit $70.9m revenue in October 2024 |
| 2023 | Tray.io Hit $64.5m revenue in December 2023 |
| 2019 | Tray.io Hit $40m revenue in November 2019 |
| 2012 | Launched with $0 revenue |
Tray.io Valuation, Funding Rounds
Tray.io reached a $600M valuation in 2019, set during its M&A Offer round.
Tray.io has raised $109.1M in total funding across 6 rounds, most recently a $50M M&A Offer round in 2019.
| Year | Round | Amount | Valuation | % Sold |
|---|---|---|---|---|
| 2019 | M&A Offer | $50M | $600M | 8% |
| 2019 | Series B | $37M | - | - |
| 2018 | Series A | $14.3M | - | - |
| 2016 | Series A | $5M | - | - |
| 2015 | Seed Round | $2.2M | - | - |
| 2012 | Seed Round | $600K | - | - |
Tray.io Employees & Team Size
Tray.io employs approximately 159 people as of 2026, down from 250 in 2023.
Tray.io has 159 total employees in different roles and functions and 34 sales reps that carry a quota. They have 4K customers that rely on the company's solutions.
| Year | Milestone |
|---|---|
| 2024 | Reached 159 employees (December 2024) |
| 2024 | Reached 168 employees (October 2024) |
| 2023 | Reached 250 employees (December 2023) |
| 2023 | Reached 223 employees (September 2023) |
| 2023 | Reached 201 employees (July 2023) |
| 2023 | Reached 250 employees (January 2023) |
| 2022 | Reached 150 employees (December 2022) |
| 2022 | Reached 274 employees (January 2022) |
| 2021 | Reached 138 employees (December 2021) |
| 2021 | Reached 277 employees (August 2021) |
| 2020 | Reached 219 employees (December 2020) |
| 2020 | Reached 211 employees (June 2020) |
| 2019 | Reached 147 employees (December 2019) |
| 2019 | Reached 217 employees (November 2019) |
| 2016 | Reached 61 employees (December 2016) |
Founder / CEO
Rich Waldron
Tray.io is ushering in the era of the automated organization We believe that any organization can and should automate. With Tray citizen automators throughout organizations can easily automate complex processes using our powerful flexible platform and can connect their entire cloud stack using APIs. Today enterprises and fast-growing businesses worldwide rely on Tray to connect process and automate data between the tools they use every day.
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
See how Tray.io acquires and retains customers with data on acquisition costs and revenue performance. Log in to access the complete customer economics dashboard.
Frequently Asked Questions about Tray.io
What is Tray.io's revenue?
Tray.io generates $70.9M in revenue.
Who founded Tray.io?
Tray.io was founded by Rich Waldron.
Who is the CEO of Tray.io?
The CEO of Tray.io is Rich Waldron.
How much funding does Tray.io have?
Tray.io raised $109.1M.
How many employees does Tray.io have?
Tray.io has 159 employees.
Where is Tray.io headquarters?
Tray.io is headquartered in San Francisco, California, United States.
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Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .