2021 Revenue






How Zapier hit $140.0M in Revenue with 100K Customers in 2021.

About Zapier

Automation / Productivity

Monthly Revenue


+ $3.3M (40.00%)
Total Expenses


Net Income


Ebidta Margin


YOY Growth


Rule of 40


How did Latka collect this data?

Podcast Youtube video

Latka collected this data by interviewing Zapier CEO Wade Foster on 03/08/2021

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1162 West McKinley Avenue SunnyvaleCaliforniaUnited States

Zapier Revenue

In 2021, Zapier revenue run rate hit $140.0M in revenue.


Zapier Valuation and Funding History

Zapier has raised a total of $1.4M.

Why are so many SaaS founders taking money from Founderpath.com instead of VC's?
Funding DateRoundAmountTotalValuation
11/15/2014Seed Round$1.4M


Zapier has 100K customers.

Lifetime Months


Monthly ARPU


Lifetime Dollars


Acquisition Cost

Average Annual Price




Zapier has an annual churn rate of 60.00%

Churn vs Expansion

Gross Annual Dollar Churn


Annual Dollar Expansion


Net Revenue Retention




Zapier has 530 employees. They have 4 sales reps that carry a quota They have an engineering team of 123. and a marketing team of 16.


Total Team Size



123 (23%)


4 (1%)


16 (3%)


Wade Foster

Wade Foster is the CEO and co-founder of Zapier, a workflow automation tool used by over three million people to connect the work apps they use every day. Prior to Zapier, Wade worked as a customer development lead for The Idea Works, Inc. in Missouri. He is an alumnus of Y Combinator and has degrees in industrial engineering and business administration from the University of Missouri-Columbia.


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Frequently Asked Questions about Zapier

When was Zapier founded?

Zapier was founded in 2011.

Who is the CEO of Zapier?

The CEO of Zapier is Wade Foster

How many employees does Zapier have?

Zapier has 530 employees.

How much revenue does Zapier generate?

Zapier generates $140.0M in revenue.

How much funding does Zapier have?

Zapier has raised $1.4M.

Where is Zapier headquarters?

Zapier is headquartered at 1162 West McKinley Avenue SunnyvaleCaliforniaUnited States

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