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How APLYiD CEO Russell Smith grew APLYiD to $5.5M revenue with a 27 person team in 2024.

APLYiD is a software company with an accessible SaaS ID platform that offers digital customer onboarding and biometric solutions.

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APLYiD Revenue

In 2024, APLYiD's revenue reached $5.5M. The company previously reported $3.7M in 2023. Since its launch in 2018, APLYiD has shown consistent revenue growth.

APLYiD Revenue GrowthReported revenue / ARR by year$0$1M$3M$4M$5M$6M2018201920202021202220232024$0$3M$4M$6MSource: GetLatka.com
YearMilestone
2024APLYiD Hit $5.5m revenue in October 2024
2023APLYiD Hit $3.7m revenue in December 2023
2021APLYiD Hit $3.2m revenue in October 2021
2018Launched with $0 revenue

APLYiD Valuation, Funding Rounds

APLYiD has not publicly disclosed its valuation. The company has raised $5M in total funding to date.

APLYiD has raised $5M in total funding across 1 round, most recently a $5M Series A round in 2021.

APLYiD Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$1M$3M$4M$5M$6M20182019202020212018 cumulative: $0 • 2018 Founded: $02021 cumulative: $5M • 2018 Founded: $0 • 2021 Series A: $5M$5M2018 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold
2021Series A$5M--

APLYiD Employees & Team Size

APLYiD employs approximately 27 people as of 2026, down from 34 in 2023.

APLYiD has 27 total employees in different roles and functions and 10 sales reps that carry a quota.

APLYiD Team GrowthReported headcount over time0102030402018201920202021202220232024002727Source: GetLatka.com
YearMilestone
2024Reached 27 employees (December 2024)
2024Reached 26 employees (October 2024)
2023Reached 34 employees (December 2023)
2022Reached 35 employees (December 2022)
2021Reached 36 employees (December 2021)
2021Reached 33 employees (October 2021)

Founder / CEO

Russell Smith

Russell Smith - CEO, Co-Founder, Director & Entrepreneur

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Customers

We do not have customer count information for APLYiD yet.

Frequently Asked Questions about APLYiD

What is APLYiD's revenue?

APLYiD generates $5.5M in revenue.

Who founded APLYiD?

APLYiD was founded by Claudia Smith.

Who is the CEO of APLYiD?

The CEO of APLYiD is Russell Smith.

How much funding does APLYiD have?

APLYiD raised $5M.

How many employees does APLYiD have?

APLYiD has 27 employees.

Where is APLYiD headquarters?

APLYiD is headquartered in Auckland, Auckland, New Zealand.

Compare APLYiD to the industry

APLYiD operates across multiple industries. Browse revenue, funding, and growth data for APLYiD in each sector below.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .

APLYiD Revenue 2024: $5.5M ARR, $5M Raised