Tracer AI
2023 Revenue
$28.3M
Funding
$29.6M
Team
217
Founded
2012
How Tracer AI CEO Faisal Shah grew Tracer AI to $28.3M revenue with a 217 person team in 2023.
Tracer accelerates Brand Success for the world’s most-loved brands, including four of the top five most valuable global businesses. In today’s landscape of highly sophisticated digital threats and hyper-competition, the stakes have never been higher for businesses to identify risks and opportunities across the evolving digital universe. The Tracer Platform mitigates digital brand misuse to preserve authentic customer interactions and uncovers new categories of dynamic market insights to fuel better business decisions. Applying advanced human-in-the-loop AI approaches to continuously analyze data across thousands of global Web2 and Web3 digital sources, the Tracer Platform yields rapid infringement detection with market-leading accuracy and faster time to enforcement.
Last updated
Tracer AI Revenue
In 2023, Tracer AI's revenue reached $28.3M. The company previously reported $11.4M in 2021. Since its launch in 2012, Tracer AI has shown consistent revenue growth.
| Year | Milestone | Quote |
|---|---|---|
| 2023 | Tracer AI Hit $28.3m revenue in December 2023 | |
| 2021 | Tracer AI Hit $11.4m revenue in January 2021 | |
| 2012 | Launched with $0 revenue |
Tracer AI Valuation, Funding Rounds
Tracer AI has not publicly disclosed its valuation. The company has raised $29.6M in total funding to date.
Tracer AI has raised $29.6M in total funding across 5 rounds, with its most recent round in 2021.
| Year | Round | Amount | Valuation | % Sold | Quote |
|---|---|---|---|---|---|
| 2021 | Funding round | $12.2M | - | - | |
| 2019 | Funding round | $10M | - | - | |
| 2017 | Funding round | $5.5M | - | - | |
| 2015 | Funding round | $1.7M | - | - | |
| 2014 | Funding round | $200K | - | - |
Tracer AI Employees & Team Size
Tracer AI employs approximately 217 people as of 2026, up from 185 in 2022.
Tracer AI has 217 total employees in different roles and functions and 15 sales reps that carry a quota.
| Year | Milestone |
|---|---|
| 2023 | Reached 217 employees (December 2023) |
| 2022 | Reached 185 employees (December 2022) |
| 2021 | Reached 105 employees (December 2021) |
| 2021 | Reached 105 employees (January 2021) |
Founder / CEO
Faisal Shah
Throughout his career, Faisal has recognized both the opportunities and the pitfalls that the internet brings to brands and has proven adept at applying technology to address these risks. As the founder of enterprise brand protection pioneer MarkMonitor, Inc. and First to File Technologies, Inc., Faisal is considered to be one of the original pioneers of online brand protection.
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
We do not have customer count information for Tracer AI yet.
Frequently Asked Questions about Tracer AI
What is Tracer AI's revenue?
Tracer AI generates $28.3M in revenue.
Who founded Tracer AI?
Tracer AI was founded by Faisal Shah.
Who is the CEO of Tracer AI?
The CEO of Tracer AI is Faisal Shah.
How much funding does Tracer AI have?
Tracer AI raised $29.6M.
How many employees does Tracer AI have?
Tracer AI has 217 employees.
Where is Tracer AI headquarters?
Tracer AI is headquartered in Boise, Idaho, United States.
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Tracer AI operates across multiple industries. Browse revenue, funding, and growth data for Tracer AI in each sector below.
Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .
Data Disclaimer
All figures on this page are GetLatka estimates from public sources and proprietary models. They are not verified by the company.
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