Tracer AI
Boise, Idaho, United States
2023 Revenue
$28.3M(Est.)
Funding
$29.6M
Team
217
Founded
2012
Tracer AI Revenue & Funding (2023)
Tracer AI generated an estimated $28.3M in annual revenue in 2023. Source: GetLatka estimate
Tracer accelerates Brand Success for the world’s most-loved brands, including four of the top five most valuable global businesses. In today’s landscape of highly sophisticated digital threats and hyper-competition, the stakes have never been higher for businesses to identify risks and opportunities across the evolving digital universe. The Tracer Platform mitigates digital brand misuse to preserve authentic customer interactions and uncovers new categories of dynamic market insights to fuel better business decisions. Applying advanced human-in-the-loop AI approaches to continuously analyze data across thousands of global Web2 and Web3 digital sources, the Tracer Platform yields rapid infringement detection with market-leading accuracy and faster time to enforcement.
Last updated
Tracer AI Revenue
In 2023, Tracer AI's revenue reached $28.3M. The company previously reported $11.4M in 2021.
| Year | Milestone | Source |
|---|---|---|
| 2023 | Tracer AI Hit $28.3m revenue in December 2023 | Estimated |
| 2021 | Tracer AI Hit $11.4m revenue in January 2021 | Not recorded |
| 2012 | Launched with $0 revenue |
Tracer AI Valuation, Funding Rounds
Tracer AI has not publicly disclosed its valuation. The company has raised $29.6M in total funding to date.
Tracer AI has raised $29.6M in total funding across 5 rounds, with its most recent round in 2021.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2021 | Funding round | $12.2M | - | - | Not recorded |
| 2019 | Funding round | $10M | - | - | Not recorded |
| 2017 | Funding round | $5.5M | - | - | Not recorded |
| 2015 | Funding round | $1.7M | - | - | Not recorded |
| 2014 | Funding round | $200K | - | - | Not recorded |
Founder / CEO
Faisal Shah
Co-Founder and Chairman
Throughout his career, Faisal has recognized both the opportunities and the pitfalls that the internet brings to brands and has proven adept at applying technology to address these risks. As the founder of enterprise brand protection pioneer MarkMonitor, Inc. and First to File Technologies, Inc., Faisal is considered to be one of the original pioneers of online brand protection.
Customers
We do not have customer count information for Tracer AI yet.
Tracer AI Employees & Team Size
Tracer AI employs approximately 217 people as of 2026, up from 185 in 2022, including 15 sales reps that carry a quota.
| Year | Milestone | Source |
|---|---|---|
| 2023 | Reached 217 employees (December 2023) | Not recorded |
| 2022 | Reached 185 employees (December 2022) | Not recorded |
| 2021 | Reached 105 employees (December 2021) | Not recorded |
| 2021 | Reached 105 employees (January 2021) | Not recorded |
Frequently Asked Questions about Tracer AI
Is Tracer AI still operating under that name?
No. Tracer AI was rebranded.
What is Tracer AI's revenue?
As of 2023, Tracer AI generated an estimated $28.3M in annual revenue.
Who founded Tracer AI?
Tracer AI was founded by Faisal Shah.
How much funding does Tracer AI have?
Tracer AI raised $29.6M across 5 rounds.
How many employees does Tracer AI have?
As of 2023, Tracer AI had 217 employees.
Where is Tracer AI headquartered?
Tracer AI is headquartered in Boise, Idaho, United States.
Compare Tracer AI to the industry
Tracer AI operates across multiple industries. Browse revenue, funding, and growth data for Tracer AI in each sector below.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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