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Boise, Idaho, United States
Tracer accelerates Brand Success for the world’s most-loved brands, including four of the top five most valuable global businesses. In today’s landscape of highly sophisticated digital threats and hyper-competition, the stakes have never been higher for businesses to identify risks and opportunities across the evolving digital universe. The Tracer Platform mitigates digital brand misuse to preserve authentic customer interactions and uncovers new categories of dynamic market insights to fuel better business decisions. Applying advanced human-in-the-loop AI approaches to continuously analyze data across thousands of global Web2 and Web3 digital sources, the Tracer Platform yields rapid infringement detection with market-leading accuracy and faster time to enforcement.
Last updated
In 2023, Tracer AI's revenue reached $28.3M. The company previously reported $11.4M in 2021. Since its launch in 2012, Tracer AI has shown consistent revenue growth.
Tracer AI has not publicly disclosed its valuation. The company has raised $29.6M in total funding to date.
Tracer AI has raised $29.6M in total funding across 5 rounds, with its most recent round in 2021.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2021 | Funding round | $12.2M | - | - | |
| 2019 | Funding round | $10M | - | - | |
| 2017 | Funding round |
Co-Founder and Chairman
Throughout his career, Faisal has recognized both the opportunities and the pitfalls that the internet brings to brands and has proven adept at applying technology to address these risks. As the founder of enterprise brand protection pioneer MarkMonitor, Inc. and First to File Technologies, Inc., Faisal is considered to be one of the original pioneers of online brand protection.
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We do not have customer count information for Tracer AI yet.
Tracer AI employs approximately 217 people as of 2026, up from 185 in 2022, including 15 sales reps that carry a quota.
Tracer AI generates an estimated $28.3M in annual revenue.
Tracer AI was founded by Faisal Shah.
The CEO of Tracer AI is Faisal Shah.
Tracer AI raised $29.6M across 5 rounds.
Tracer AI has 217 employees.
Tracer AI is headquartered in Boise, Idaho, United States.
Tracer AI operates across multiple industries. Browse revenue, funding, and growth data for Tracer AI in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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2023 Revenue
$28.3M(Est.)
Funding
$29.6M
Team
217
Founded
2012
| Year | Milestone | Source |
|---|---|---|
| 2023 | Tracer AI Hit $28.3m revenue in December 2023 | Estimated |
| 2021 | Tracer AI Hit $11.4m revenue in January 2021 | |
| 2012 | Launched with $0 revenue |
| $5.5M |
| - |
| - |
| 2015 | Funding round | $1.7M | - | - |
| 2014 | Funding round | $200K | - | - |
| Year | Milestone | Source |
|---|---|---|
| 2023 | Reached 217 employees (December 2023) | |
| 2022 | Reached 185 employees (December 2022) | |
| 2021 | Reached 105 employees (December 2021) | |
| 2021 | Reached 105 employees (January 2021) |
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