Grant named GoFormz as an example of a simpler app-building tool that Appify directed some of its departing SMB customers toward. According to Grant, GoFormz allows users to upload a PDF and quickly generate a basic app, which she described as well suited to customers who simply need to move from paper to a digital form. This characterization reflects Grant's view of the competitive landscape and is not a figure or claim confirmed by GoFormz.
Grant also referenced Box, Looker, and Elastic as companies where she previously held CMO roles, noting all three reached billion-dollar outcomes. These are not direct Appify competitors but provide context for the enterprise software market in which Appify operates. No other direct competitors were named in the interview.