appointmed Revenue (2024)

appointmed generated an estimated $1.1M in annual revenue in 2024.

Appointmed reported monthly recurring revenue of approximately $40,000 to $50,000 at the time of the August 2021 interview, with Patrik Inzinger describing the figure as "about like 40 to 50 ks MRR now." A year earlier, in mid-2020, MRR stood at close to $30,000, implying year-over-year growth of roughly 50 to 67 percent from that base. The company generated essentially no revenue from its 2013 founding through 2016 while building its product and compliance infrastructure.

Appointmed served approximately 1,200 customer practices as of mid-2021, with roughly 500,000 patients stored across those accounts. The customer base shifted over time from independent physician practices, which Inzinger described as slow to adopt software-as-a-service, toward physical therapists and other therapist practices where sales cycles proved shorter.

Pricing is set at approximately 50 to 60 euros per user per month, where a user is defined as a staff member working at the practice rather than a patient. The largest single practice on the platform employed close to 50 people. Average practice team size at onboarding is roughly 6 to 10 people, which Inzinger and the host used to derive an average contract value of approximately $500 per month per practice. The company noted it carries a significant number of legacy customers at older pricing, which is why the simple multiplication of 1,200 practices by $500 per month overstates actual MRR.

Early sales cycles ran as long as three months per customer when the company was targeting physician practices. The referral program pays existing customers a bonus of 50 euros on their next invoice for each new customer they refer, a figure Inzinger described as roughly $60 to $65 at the time of the interview.

Appointmed operates a per-seat subscription model billed monthly, charging 50 to 60 euros per staff member per month at practices using its software. Revenue scales with customer headcount as practices grow and add seats. The company targets small to mid-size healthcare practices in the German-speaking market.

Inzinger confirmed the business is profitable, stating "there's a good amount of profit in there" after reinvesting most revenue back into the company. Annual infrastructure and system operating costs run 25,000 to 30,000 euros, which Inzinger described as deliberately lean. The company keeps approximately two years of runway in the bank. Monthly burn, inclusive of salaries and infrastructure, was characterized as less than $30,000 to $40,000 per month, though an exact figure was not given.

Churn from customer dissatisfaction is effectively zero. Inzinger stated that once practices switch to Appointmed, they do not leave due to unhappiness with the software. The only departures he cited were from external circumstances, such as one customer that grew into a clinic and outgrew the platform's feature set. He noted that January churn was in the single digits. Gross margin, CAC, LTV, and payback period were not discussed in the interview. The referral program, at 50 euros per referred customer, represents the primary customer acquisition cost for new growth, given that 70 percent of new customers in the month prior to the interview came through referrals and the company spends nothing on paid advertising.

Appointmed operates with a team of five people as of mid-2021, a size Inzinger described as intentional. Two of the five write code. Inzinger handles design and business operations. One team member focuses on marketing, and a fifth handles a combination of marketing and customer support. The company has previously engaged remote contractors, including one who worked from Kazakhstan for several months. Inzinger expressed a preference for keeping the team small to minimize management overhead.