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San Francisco, United States
Armory is an enterprise software company commercializing the open-source continuous delivery platform, Spinnaker.
Last updated
In 2023, Armory's revenue reached $9.4M. The company previously reported $8M in 2021. Since its launch in 2016, Armory has shown consistent revenue growth.
Armory has not publicly disclosed its valuation. The company has raised $82M in total funding to date.
Armory has raised $82M in total funding across 4 rounds, most recently a $40M Series C round in 2020.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2020 | Series C | $40M | - | - | |
| 2019 | Series B | $28M | - | - | |
| 2017 | Seed Round | $4M | - | - |
CEO
Transformational B2B CEO with substantial global experience scaling businesses from start-up to Mid-Cap. Strong track record of delivering financial results, M&A, and fund raising (venture, public, debt). Builder of cohesive executive teams and winning corporate cultures.
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
We do not have customer count information for Armory yet.
Armory employs approximately 107 people as of 2026, down from 122 in 2022, including 11 sales reps that carry a quota.
Armory generates an estimated $9.4M in annual revenue.
Armory was founded by Jim Douglas.
The CEO of Armory is Jim Douglas.
Armory raised $82M across 4 rounds.
Armory has 107 employees.
Armory is headquartered in San Francisco, United States.
Armory operates across multiple industries. Browse revenue, funding, and growth data for Armory in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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85 associated members
2023 Revenue
$9.4M(Est.)
Funding
$82M
Team
107
Founded
2016
| Year | Milestone | Source |
|---|---|---|
| 2023 | Armory Hit $9.4m revenue in December 2023 | Estimated |
| 2021 | Armory Hit $8m revenue in September 2021 | |
| 2016 | Launched with $0 revenue |
| 2015 | Series A | $10M | - | - |
| Year | Milestone | Source |
|---|---|---|
| 2023 | Reached 107 employees (December 2023) | |
| 2022 | Reached 122 employees (December 2022) | |
| 2020 | Reached 120 employees (December 2020) | |
| 2020 | Reached 119 employees (June 2020) | |
| 2019 | Reached 86 employees (December 2019) |
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