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Valuation · 2021

$20M

2024 Revenue

$5.2M(Est.)

Customers · 2022

70

Funding

$10.8M

Team

27

Founded

2019

Aspireship Revenue, Valuation & Funding (2024)

Aspireship generated an estimated $5.2M in annual revenue in 2024. Source: GetLatka estimate

Aspireship is a free online training and job placement platform focused on helping candidates from non-traditional backgrounds break into software sales roles, primarily as SDRs, BDRs, and AEs at SaaS companies. Founded in 2019 by Corey Kossack, the company operates as a talent marketplace, charging employer partners a fee per successful hire rather than billing candidates. The platform uses a homegrown learning management system with built-in audio and video role plays to filter a large candidate pool down to a curated top tier, then matches those candidates with hiring companies.

Aspireship generated $700,000 in revenue in 2021, up from $120,000 in 2020, and was running at a $1.5 million annualized rate as of early 2022. The company had raised a total of $4 million across multiple rounds by the time of the interview and was exploring a Series A of $6 million to $8 million. Kossack reported an 80 percent gross margin and a customer acquisition cost of $20 per active candidate, with a 120-day CAC payback period.

The business had placed approximately 100 candidates directly through its network in 2021, working with roughly 70 employer partners. Monthly candidate sign-ups reached 1,800 by early 2022, a roughly 4x increase over the prior six months, driven largely by affiliate and partnership marketing rather than paid advertising.

Last updated

Aspireship Revenue

Aspireship recorded $700,000 in revenue in 2021, up from $120,000 in 2020, representing growth of roughly 483 percent year over year. Kossack noted that nearly all of the 2020 revenue came in the fourth quarter, reflecting the slow hiring environment earlier that year during the COVID-19 pandemic. By early 2022, the company had reached a $1.5 million annualized run rate, with the most recent month marking the first time Aspireship crossed $100,000 in a single month.

Aspireship Revenue GrowthReported revenue / ARR over time · latest figure estimated$0$1.3M$2.5M$3.8M$5M$6.3M201920202021202220232024$0$120K$700K$2M$3.4M$5.2MSource: GetLatka.com interview on Mar 24, 2022 with Corey Kossack
YearMilestoneSource
2024Aspireship Hit $5.2m revenue in October 2024Estimated
2023Aspireship Hit $3.4m revenue in November 2023Estimated
2022Aspireship Hit $2m revenue in March 2022Not recorded
2021Aspireship revenue in 2021: $700kWatch[1]
2020Aspireship revenue in 2020: $120kWatch[2]
2019Launched with $0 revenue

Kossack told Latka the company expected full-year 2022 revenue to land in the range of $2 million to $3 million, with $3 million representing the upside scenario. That projection is consistent with the trailing growth rate applied to the $1.5 million run rate, though the transactional nature of the revenue model means results can shift quickly with placement volume.

Aspireship Valuation, Funding Rounds

Aspireship reached a $20M valuation in 2021, set during its Seed round.

Aspireship has raised $10.8M in total funding across 4 rounds, most recently a $6M Raising 1H 2022 round in 2022.

Aspireship Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$0$5M$2.5M$10M$5M$15M$7.5M$20M$10M$25M$12.5M2019202020212022$5M$20MSource: GetLatka.com interview on Mar 24, 2022 with Corey Kossack
YearRoundAmountValuation% SoldSource
2022Raising 1H 2022$6M--Watch[1]
2021Seed$2.6M$20M13%Watch[2]
2020Funding round$800K--Not recorded
2019Pre-Seed$1.4M$5M28%Watch[3]

Founder / CEO

Corey Kossack

CEO

Corey Kossack, age 38 at the time of the interview, is the CEO and founder of Aspireship. Before launching Aspireship, Kossack founded Frederick, a SaaS marketing platform for small and medium-sized businesses, in 2014. Frederick raised $620,000 in angel funding and was acquired by Booker roughly eight months after signing its first customer in 2015. Kossack joined Booker and continued building the business inside it. Booker was subsequently acquired by Mindbody, and nine months into Kossack's time at Mindbody, Vista Equity Partners acquired Mindbody in a transaction valued at $1.9 billion. Kossack noted he had mostly sold his stock by the time of the Vista deal, so his participation in that exit was limited.

After leaving Mindbody, Kossack raised the $1.4 million pre-seed for Aspireship in 2019 and launched the company shortly before the COVID-19 pandemic. He recruited Jason Ridell, whom he met through their children's preschool, as co-founder and CTO. Ridell has a background at PayPal. Kossack also brought in Christine Rogers, who had been head of sales at Frederick, as President and COO in an early capacity he described as a pseudo co-founder role; Rogers is now listed as a Board Member and Consultant. Kossack is married with four children, ages eight, seven, three, and one at the time of the interview. Net worth was not discussed in the interview; any estimate would require confirmed ownership percentage applied to a confirmed valuation, neither of which was fully established on the record.

Q&A

QuestionAnswer
What's your age?41

Customers

Aspireship had approximately 70 employer partners that had hired at least one candidate through the platform as of early 2022. Roughly 15 percent of that employer base was on an annual subscription model priced at $6,000 per year, which also reduces the per-hire fee from $9,000 to $6,000. The majority of employers pay on a per-hire basis with no subscription commitment, a structure Kossack compared to usage-based or product-led growth pricing.

The per-hire price had been raised at least three times in the twelve months preceding the interview, up from a prior price of $5,000 per hire to $9,000 per hire. Kossack said there was minimal pushback on the increases, noting that most employer prospects viewed $9,000 as below market relative to traditional third-party recruiters, who typically charge around $9,000 per hire or roughly 15 percent of the placed candidate's salary. SDR base salaries on the platform ranged from $50,000 to $65,000, with total on-target earnings of $60,000 to $80,000 for standard roles and up to $100,000 OTE for more strategic SDR positions.

Aspireship serves 70 customers.

Aspireship Business Model

Aspireship operates as a two-sided talent marketplace. Candidates access training for free, and the company monetizes on the employer side through placement fees. The standard per-hire fee is $9,000, equivalent to roughly 15 percent of a placed candidate's salary depending on the role. Employers who opt into an annual subscription pay $6,000 per year and a reduced per-hire fee of $6,000. Approximately 15 percent of the employer base had adopted the subscription model as of early 2022, with the remainder paying per placement.

Kossack reported an 80 percent gross margin on the business. The cost to acquire an active candidate, defined as someone who signs up and completes at least one lesson, was $20 as of early 2022, down from $100 to $150 per active user when the company was spending more heavily on paid marketing. Within 120 days of acquisition, the company averaged $275 in revenue per active user, producing a CAC payback period of 120 days. The candidate-to-monetized-hire conversion rate through the direct network was approximately 3 percent of active users. Kossack estimated that an additional 2x to 3x that number, or roughly 200 to 300 candidates in 2021, found jobs outside the network without generating direct revenue for Aspireship.

Monthly candidate sign-ups reached 1,800 in the most recent month at the time of the interview, up approximately 4x from roughly 300 per month around September 2021. Growth was driven primarily by affiliate and partnership marketing, including arrangements with niche online communities such as a course for teachers transitioning careers, rather than paid search or display advertising. Aspireship placed approximately 100 candidates directly through its network in 2021. Profitability was not confirmed; Kossack said the company was not far from being profitable but did not provide a specific timeline or burn rate figure.

Point-in-time figures shared on the GetLatka podcast, each linked to the exact moment it was said on camera.

Customers (2022)

70

“Nathan Latka: How many employers have you put at least one candidate with, they've hired? Corey Kossack: Yeah. I think we're up to about 70 now.”

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Customer acquisition cost (2022)

$20 (per active candidate)

“Corey Kossack: It currently costs us about $20 to get an active user. And within 120 days, at least over the last twelve months, we've averaged $275 per active user.”

Watch

Gross margin (2022)

80%

“Corey Kossack: It's actually an 80% gross margin business, always shocks everybody.”

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Aspireship Employees & Team Size

Aspireship had 16 full-time employees as of early 2022, up from approximately 10 at the end of 2021. The engineering team numbered four at the time of the interview, following a recent hire. The company had added several team members in the months immediately preceding the interview.

Aspireship employs approximately 27 people as of 2026. It serves 70 customers that rely on its solutions.

Aspireship Team GrowthReported headcount over time0612182430201920202021202220232024002727Source: GetLatka.com interview on Mar 24, 2022 with Corey Kossack
YearMilestoneSource
2024Reached 27 employees (October 2024)Not recorded
2023Reached 27 employees (November 2023)Not recorded
2022Reached 16 employees (March 2022)Not recorded
2021Reached 10 employees (January 2021)Estimated
2020Reached 6 employees (November 2020)Not recorded

Frequently Asked Questions about Aspireship

What is Aspireship's revenue?

As of 2024, Aspireship generated an estimated $5.2M in annual revenue.

What is Aspireship's valuation?

As of 2021, Aspireship was valued at $20M.

When was Aspireship founded?

Aspireship was founded in 2019.

Who is the CEO of Aspireship?

The CEO of Aspireship is Corey Kossack.

How much funding does Aspireship have?

Aspireship raised $10.8M across 4 rounds.

How many employees does Aspireship have?

As of 2024, Aspireship had 27 employees.

Where is Aspireship headquartered?

Aspireship is headquartered in Scottsdale, Arizona, United States.

Compare Aspireship to the industry

Aspireship operates across multiple industries. Browse revenue, funding, and growth data for Aspireship in each sector below.

Full Interview Transcripts

Raising $6m Now? Software Platform Helps 70 SaaS Companies Hire Sales RepsMar 24, 2022

Read the full interview and its transcript.

Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

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