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Avalara

Seattle, Washington, United States

Valuation

$1.4B

2020 Revenue

$500.6M

Customers

30K

Funding

$571.3M

Avg ACV

$16.7K

Team

5.5K

Founded

2004

How Avalara CEO Scott McFarlane grew to $500.6M revenue and 30K customers in 2020.

Avalara is a cloud-based software platform that delivers a broad array of compliance services related to sales tax and other transactional taxes. The company integrates with ERP and e-commerce software systems that serve businesses worldwide. It specializes in sales tax automation, channel marketing, sales tax compliance, tax return filing services, customer support, integrations into ERP and e-commerce applications and exemption certificate management. The company was founded in 2004 and is headquartered in Seattle, Washington. It follows an aggressive acquisition strategy and seeks to acquire businesses that will help the company to expand its business internationally.

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Avalara Revenue

In 2020, Avalara's revenue reached $500.6M. The company previously reported $382.4M in 2019. Since its launch in 2004, Avalara has shown consistent revenue growth.

Avalara Revenue GrowthReported revenue / ARR over time$0$125M$250M$375M$500M$625M200420062008201020122014201620182020$0$501MSource: GetLatka.com
YearMilestoneQuote
2020Avalara Hit $500.6m revenue in December 2020
2019Avalara Hit $382.4m revenue in December 2019
2004Launched with $0 revenue

Avalara Valuation, Funding Rounds

Avalara reached a $1.4B valuation in 2018.

Avalara has raised $571.3M in total funding across 10 rounds, with its most recent round in 2018.

Avalara Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$0$300M$125M$600M$250M$900M$375M$1B$500M$2B$625M20042006200820102012201420162018$1BSource: GetLatka.com
YearRoundAmountValuation% SoldQuote
2018Funding round$180M$1.4B13%
2016Series D$96M$925M10%
2015Series D$42.3M$803.2M5%
2014Private Equity Round$100M$703.2M14%
2014Venture Round$26.3M$547.3M5%
2014Series C$30M$517.3M6%
2013Funding round$28.7M$28.7M100%
2013Venture Round$425.4K--
2012Venture Round$20M$230M9%
2011Series B$21M$65.1M32%

Founder / CEO

Scott McFarlane

Scott is co-founder and CEO of Avalara. For more than 30 years, Scott has pursued a specific vision: to blend strategic innovation with rigorous operational discipline to create companies with unique cultures that shake the status quo. Beginning with his college days at Claremont McKenna, Scott partnered with his roommate to launch Lifecycle, the most popular computerized exercise bike of all time, and since then has led and advanced several companies including Aircoa and MetaInfo (which was sold to Check Point Software Technologies).

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Customers

Avalara serves 30K customers.

Avalara Employees & Team Size

Avalara employs approximately 5.5K people as of 2026, up from 3K in 2021, including 6 sales reps that carry a quota. It serves 30K customers that rely on its solutions.

Avalara Team GrowthReported headcount over time01,2502,5003,7505,0006,250200420062008201020122014201620182020202220242025002,9602,9605,4885,488Source: GetLatka.com
YearMilestone
2025Reached 5.5K employees (July 2025)
2021Reached 3K employees (April 2021)

Frequently Asked Questions about Avalara

What is Avalara's revenue?

Avalara generates $500.6M in revenue.

Who founded Avalara?

Avalara was founded by Scott McFarlane.

Who is the CEO of Avalara?

The CEO of Avalara is Scott McFarlane.

How much funding does Avalara have?

Avalara raised $571.3M.

How many employees does Avalara have?

Avalara has 5.5K employees.

Where is Avalara headquarters?

Avalara is headquartered in Seattle, Washington, United States.

Compare Avalara to the industry

Avalara operates across multiple industries. Browse revenue, funding, and growth data for Avalara in each sector below.

Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

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Avalara Revenue 2020: $500.6M ARR, $1.4B Valuation