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How Avalara CEO Scott McFarlane grew Avalara to $500.6M revenue and 30K customers in 2020.

Avalara is a cloud-based software platform that delivers a broad array of compliance services related to sales tax and other transactional taxes. The company integrates with ERP and e-commerce software systems that serve businesses worldwide. It specializes in sales tax automation, channel marketing, sales tax compliance, tax return filing services, customer support, integrations into ERP and e-commerce applications and exemption certificate management. The company was founded in 2004 and is headquartered in Seattle, Washington. It follows an aggressive acquisition strategy and seeks to acquire businesses that will help the company to expand its business internationally.

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Avalara Revenue

In 2020, Avalara's revenue reached $500.6M. The company previously reported $382.4M in 2019. Since its launch in 2004, Avalara has shown consistent revenue growth.

Avalara Revenue GrowthReported revenue / ARR by year$0$125M$250M$375M$500M$625M200420062008201020122014201620182020$0$501MSource: GetLatka.com
YearMilestoneQuote
2020Avalara Hit $500.6m revenue in December 2020
2019Avalara Hit $382.4m revenue in December 2019
2004Launched with $0 revenue

Avalara Valuation, Funding Rounds

Avalara reached a $1.4B valuation in 2018.

Avalara has raised $571.3M in total funding across 10 rounds, with its most recent round in 2018.

Avalara Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$300M$600M$900M$1B$2B200420062008201020122014201620182004 cumulative: $0 • 2004 Founded: $02011 cumulative: $21M • 2004 Founded: $0 • 2011 Series B: $21M @ $65M valuation2012 cumulative: $41M • 2004 Founded: $0 • 2011 Series B: $21M @ $65M valuation • 2012 Venture Round: $20M @ $230M valuation2013 cumulative: $41M • 2004 Founded: $0 • 2011 Series B: $21M @ $65M valuation • 2012 Venture Round: $20M @ $230M valuation • 2013 Venture Round: $425K2013 cumulative: $70M • 2004 Founded: $0 • 2011 Series B: $21M @ $65M valuation • 2012 Venture Round: $20M @ $230M valuation • 2013 Venture Round: $425K • 2013 Funding round: $29M @ $29M valuation2014 cumulative: $100M • 2004 Founded: $0 • 2011 Series B: $21M @ $65M valuation • 2012 Venture Round: $20M @ $230M valuation • 2013 Venture Round: $425K • 2013 Funding round: $29M @ $29M valuation • 2014 Series C: $30M @ $517M valuation2014 cumulative: $126M • 2004 Founded: $0 • 2011 Series B: $21M @ $65M valuation • 2012 Venture Round: $20M @ $230M valuation • 2013 Venture Round: $425K • 2013 Funding round: $29M @ $29M valuation • 2014 Series C: $30M @ $517M valuation • 2014 Venture Round: $26M @ $547M valuation2014 cumulative: $226M • 2004 Founded: $0 • 2011 Series B: $21M @ $65M valuation • 2012 Venture Round: $20M @ $230M valuation • 2013 Venture Round: $425K • 2013 Funding round: $29M @ $29M valuation • 2014 Series C: $30M @ $517M valuation • 2014 Venture Round: $26M @ $547M valuation • 2014 Private Equity Round: $100M @ $703M valuation2015 cumulative: $269M • 2004 Founded: $0 • 2011 Series B: $21M @ $65M valuation • 2012 Venture Round: $20M @ $230M valuation • 2013 Venture Round: $425K • 2013 Funding round: $29M @ $29M valuation • 2014 Series C: $30M @ $517M valuation • 2014 Venture Round: $26M @ $547M valuation • 2014 Private Equity Round: $100M @ $703M valuation • 2015 Series D: $42M @ $803M valuation2016 cumulative: $365M • 2004 Founded: $0 • 2011 Series B: $21M @ $65M valuation • 2012 Venture Round: $20M @ $230M valuation • 2013 Venture Round: $425K • 2013 Funding round: $29M @ $29M valuation • 2014 Series C: $30M @ $517M valuation • 2014 Venture Round: $26M @ $547M valuation • 2014 Private Equity Round: $100M @ $703M valuation • 2015 Series D: $42M @ $803M valuation • 2016 Series D: $96M @ $925M valuation2018 cumulative: $545M • 2004 Founded: $0 • 2011 Series B: $21M @ $65M valuation • 2012 Venture Round: $20M @ $230M valuation • 2013 Venture Round: $425K • 2013 Funding round: $29M @ $29M valuation • 2014 Series C: $30M @ $517M valuation • 2014 Venture Round: $26M @ $547M valuation • 2014 Private Equity Round: $100M @ $703M valuation • 2015 Series D: $42M @ $803M valuation • 2016 Series D: $96M @ $925M valuation • 2018 Funding round: $180M @ $1B valuation$545M2004 Founded: $0 valuation2011 Series B: $65M valuation2012 Venture Round: $230M valuation2013 Funding round: $29M valuation2014 Series C: $517M valuation2014 Venture Round: $547M valuation2014 Private Equity Round: $703M valuation2015 Series D: $803M valuation2016 Series D: $925M valuation2018 Funding round: $1B valuation$1BSource: GetLatka.com
YearRoundAmountValuation% SoldQuote
2018Funding round$180M$1.4B13%
2016Series D$96M$925M10%
2015Series D$42.3M$803.2M5%
2014Private Equity Round$100M$703.2M14%
2014Venture Round$26.3M$547.3M5%
2014Series C$30M$517.3M6%
2013Funding round$28.7M$28.7M100%
2013Venture Round$425.4K--
2012Venture Round$20M$230M9%
2011Series B$21M$65.1M32%

Avalara Employees & Team Size

Avalara employs approximately 5.5K people as of 2026, up from 3K in 2021.

Avalara has 5.5K total employees in different roles and functions and 6 sales reps that carry a quota. They have 30K customers that rely on the company's solutions.

Avalara Team GrowthReported headcount over time01,2502,5003,7505,0006,250200420062008201020122014201620182020202220242025002,9602,9605,4885,488Source: GetLatka.com
YearMilestone
2025Reached 5.5K employees (July 2025)
2021Reached 3K employees (April 2021)

Founder / CEO

Scott McFarlane

Scott is co-founder and CEO of Avalara. For more than 30 years, Scott has pursued a specific vision: to blend strategic innovation with rigorous operational discipline to create companies with unique cultures that shake the status quo. Beginning with his college days at Claremont McKenna, Scott partnered with his roommate to launch Lifecycle, the most popular computerized exercise bike of all time, and since then has led and advanced several companies including Aircoa and MetaInfo (which was sold to Check Point Software Technologies).

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Customers

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Frequently Asked Questions about Avalara

What is Avalara's revenue?

Avalara generates $500.6M in revenue.

Who founded Avalara?

Avalara was founded by Scott McFarlane.

Who is the CEO of Avalara?

The CEO of Avalara is Scott McFarlane.

How much funding does Avalara have?

Avalara raised $571.3M.

How many employees does Avalara have?

Avalara has 5.5K employees.

Where is Avalara headquarters?

Avalara is headquartered in Seattle, Washington, United States.

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Compare Avalara to the industry

Avalara operates across multiple industries. Browse revenue, funding, and growth data for Avalara in each sector below.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .