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Seattle, Washington, United States
Avalara is a cloud-based software platform that delivers a broad array of compliance services related to sales tax and other transactional taxes. The company integrates with ERP and e-commerce software systems that serve businesses worldwide. It specializes in sales tax automation, channel marketing, sales tax compliance, tax return filing services, customer support, integrations into ERP and e-commerce applications and exemption certificate management. The company was founded in 2004 and is headquartered in Seattle, Washington. It follows an aggressive acquisition strategy and seeks to acquire businesses that will help the company to expand its business internationally.
Last updated
In 2020, Avalara's revenue reached $500.6M. The company previously reported $382.4M in 2019. Since its launch in 2004, Avalara has shown consistent revenue growth.
Avalara reached a $1.4B valuation in 2018.
Avalara has raised $544.7M in total funding across 10 rounds, with its most recent round in 2018.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2018 | Funding round | $180M | $1.4B | 13% | |
| 2016 | Series D | $96M |
CEO
Scott is co-founder and CEO of Avalara. For more than 30 years, Scott has pursued a specific vision: to blend strategic innovation with rigorous operational discipline to create companies with unique cultures that shake the status quo. Beginning with his college days at Claremont McKenna, Scott partnered with his roommate to launch Lifecycle, the most popular computerized exercise bike of all time, and since then has led and advanced several companies including Aircoa and MetaInfo (which was sold to Check Point Software Technologies).
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Avalara serves 30K customers.
Avalara employs approximately 5.5K people as of 2026, up from 3K in 2021, including 6 sales reps that carry a quota. It serves 30K customers that rely on its solutions.
Avalara generates $500.6M in revenue.
Avalara was founded by Scott McFarlane.
The CEO of Avalara is Scott McFarlane.
Avalara raised $544.7M across 10 rounds.
Avalara has 5.5K employees.
Avalara is headquartered in Seattle, Washington, United States.
Avalara operates across multiple industries. Browse revenue, funding, and growth data for Avalara in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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Valuation
$1.4B
2020 Revenue
$500.6M
Customers
30K
Funding
$544.7M
Avg ACV
$16.7K
Team · 2025
5.5K
Founded
2004
| Year | Milestone | Source |
|---|---|---|
| 2020 | Avalara Hit $500.6m revenue in December 2020 | |
| 2019 | Avalara Hit $382.4m revenue in December 2019 | |
| 2004 | Launched with $0 revenue |
| $925M |
| 10% |
| 2015 | Series D | $42.3M | $803.2M | 5% |
| 2014 | Private Equity Round | $100M | $703.2M | 14% |
| 2014 | Venture Round | $26.3M | $547.3M | 5% |
| 2014 | Series C | $30M | $517.3M | 6% |
| 2013 | Funding round | $28.7M | $28.7M | 100% |
| 2013 | Venture Round | $425.4K | - | - |
| 2012 | Venture Round | $20M | $230M | 9% |
| 2011 | Series B | $21M | $65.1M | 32% |
| Year | Milestone | Source |
|---|---|---|
| 2025 | Reached 5.5K employees (July 2025) | |
| 2021 | Reached 3K employees (April 2021) |
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