Valuation · 2022
$10M
2024 Revenue
$6.6M(Est.)
Customers · 2022
10
Funding
$2M
Team
70
Founded
2021
Aydi Revenue, Valuation & Funding (2024)
Aydi generated an estimated $6.6M in annual revenue in 2024. Source: GetLatka estimate
Aydi is a Cairo-based B2B SaaS company founded in 2021 that helps large commercial farms in Egypt source, manage, and pay seasonal agricultural workforces. The platform digitizes farm acreage through QR-coded plot identities, provides a supervisor mobile app for real-time field tracking, and connects farms with seasonal workers on demand. As of November 2022, the company was operating in a free beta pilot with 10 commercial farm customers, 1,200 active acres engaged daily, and approximately 5,000 seasonal workers placed.
Hassan Fayed, co-founder and CEO, raised close to $2 million via a convertible note in early 2022 at an implied post-money valuation of roughly $10 million, selling approximately 20 percent of the company. The team stood at 27 full-time employees, including 11 engineers and 9 product staff, burning approximately $40,000 per month. Pricing was set to launch in December 2022 at $1 per active acre per month plus a 5 percent service charge on worker order value.
At full utilization of the 5,000 workers already on the platform, the pricing model implies roughly $3,750 per day or approximately $112,000 per month in potential revenue. The 10 current customers represent only 5 to 10 percent penetration of their total acreage, suggesting a near-term scale path to 12,000 or more engaged acres without adding a single new customer.
Last updated
Aydi Revenue
As of November 2022, Aydi had not yet begun charging customers. Fayed told Latka that the company was still in a beta pilot phase and that the first paying customers were expected to come online in December 2022, with some on 60-to-90-day free trials potentially not paying until January 2023.
| Year | Milestone | Source |
|---|---|---|
| 2024 | Aydi Hit $6.6m revenue in October 2024 | Estimated |
| 2023 | Aydi Hit $5m revenue in December 2023 | Estimated |
| 2021 | Launched with $0 revenue |
The planned pricing model has two components: $1 per active acre per month, and a 5 percent service charge on the total order value placed for seasonal workers, where order value equals the wages paid to those workers. With the average seasonal worker earning approximately $15 per day, the 5 percent charge translates to roughly 75 cents per worker per day. At full utilization of the 5,000 workers already engaged on the platform, the host calculated an implied daily revenue of approximately $3,750 and a monthly revenue of approximately $112,000. Fayed confirmed those figures. No revenue had been collected at the time of the interview.
The 10 current farm customers represent only 5 to 10 percent penetration of their total acreage. Fayed noted that scaling to full penetration of existing customers alone could bring engaged acreage from 1,200 to 12,000 acres, and that some individual farms hold 50,000 to 60,000 acres. A forward revenue estimate is not produced here because Aydi had zero recognized revenue at interview date and pricing had not yet launched; any projection would rest entirely on utilization assumptions rather than a trailing growth rate.
Founder / CEO
Hassan Fayed
CEO
Hassan Fayed is the co-founder and CEO of Aydi. He was 28 years old at the time of the November 2022 interview. Before founding Aydi, Fayed built several companies in the UAE and Dubai, which he described as having scaled to become healthy, self-sustaining businesses, though he did not name them or provide specific revenue or exit figures in the interview.
Fayed also serves as a board member at Tradeling.com, described as a leading UAE-based B2B e-commerce platform, and at Scalidy, described as a Dubai-based startup landing and acceleration platform. He began building the first version of the Aydi platform in November 2021. Net worth was not discussed in the interview; no estimate is produced here because no ownership-times-valuation basis sufficient for a reliable calculation was confirmed beyond the approximate 20 percent equity sold figure and the $10 million post-money valuation cap, which would imply a rough paper value in that range but was not stated by Fayed as a net worth figure.
Q&A
| Question | Answer |
|---|---|
| What's your age? | 31 |
Customers
Aydi was working with 10 large commercial farms in Egypt as of November 2022, all on a free beta pilot. The 10 farms had approximately 1,200 acres actively engaged on the platform daily, representing 5 to 10 percent of those farms' total acreage. Fayed noted that scaling to full penetration of existing customers could bring engaged acreage to 12,000 acres, and that the largest farms in the group hold 50,000 to 60,000 acres each.
Approximately 5,000 seasonal workers were engaged on the platform daily at the time of the interview. Pricing was set to launch in December 2022 at $1 per active acre per month plus a 5 percent service charge on worker wages. Some customers were being offered 60-to-90-day free trials, meaning certain accounts would not begin paying until January 2023. No paid customers existed at the interview date.
Aydi serves 10 customers.
Aydi Business Model
Aydi operates a dual-revenue SaaS and marketplace model. The acreage component charges farms $1 per active acre per month, a recurring software fee tied directly to platform utilization. The workforce component charges a 5 percent service fee on the total wage order value placed through the platform, functioning as a take rate on labor spend. With the average seasonal worker earning approximately $15 per day, the effective per-worker charge is roughly 75 cents per day.
The company spent approximately $250,000 to build its four products: a worker-facing app, a supervisor app, a farm management dashboard, and internal tooling. Aydi was burning approximately $40,000 per month as of November 2022 with no revenue. Profitability was not discussed in the interview beyond the burn figure. The global addressable market framing offered by Fayed is that roughly 1 billion people worldwide work as seasonal agricultural laborers, representing approximately 1 in 7 or 8 people on earth, though Aydi's current operations are focused on Egypt.
Point-in-time figures shared on the GetLatka podcast, each linked to the exact moment it was said on camera.
Aydi Employees & Team Size
Aydi employed 27 full-time people as of November 2022. Of those, 11 were engineers and 9 were in product roles spanning design, quality assurance, and product management, for a combined technical and product headcount of 20. The remaining 7 staff were not broken down by function in the interview. The company was burning approximately $40,000 per month, which Fayed confirmed was roughly in line with the host's estimate of 30,000 to 40,000 dollars per month in headcount-driven burn.
Aydi employs approximately 70 people as of 2026, up from 66 in 2023. It serves 10 customers that rely on its solutions.
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 70 employees (October 2024) | Not recorded |
| 2023 | Reached 66 employees (December 2023) | Not recorded |
| 2022 | Reached 27 employees (November 2022) | Not recorded |
Frequently Asked Questions about Aydi
What is Aydi's revenue?
As of 2024, Aydi generated an estimated $6.6M in annual revenue.
What is Aydi's valuation?
As of 2022, Aydi was valued at $10M.
When was Aydi founded?
Aydi was founded in 2021.
Who is the CEO of Aydi?
The CEO of Aydi is Hassan Fayed.
How much funding does Aydi have?
Aydi raised $2M across 1 round.
How many employees does Aydi have?
As of 2024, Aydi had 70 employees.
Where is Aydi headquartered?
Aydi is headquartered in Amsterdam, Netherlands.
Compare Aydi to the industry
Aydi operates across multiple industries. Browse revenue, funding, and growth data for Aydi in each sector below.
Full Interview Transcripts
Read the full interview and its transcript.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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