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Lucidchart is Lucid's product, a technology company based in Salt Lake City, Utah. The company provides a range of cloud-based visual productivity applications for businesses and individuals. Lucidchart is a diagramming and visualization tool, used by businesses and individuals to create diagrams, flowcharts, mind maps, and other visual aids to enhance communication, collaboration, and productivity. Lucid's mission is to provide intuitive and user-friendly tools to help people communicate and collaborate more effectively. Their products are designed to be easy to use, yet powerful enough to handle complex projects and workflows. Lucid's customers include businesses of all sizes, as well as educational institutions and non-profit organizations.