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How Bluestone CEO Einar Augedal grew Bluestone to $10.5M revenue with a 161 person team in 2021.

Bluestone is a fast-growing Nordic tech company with a global reach. The company was established in 2015 to build Bluestone PIM, a disruptive SaaS platform for Product Information Management (PIM). The world of digital commerce is changing very fast, and traditional solutions for PIM will face major challenges in meeting future demands. We are passionate about PIM, and we started developing Bluestone PIM from scratch on a true API microservice-based architecture. We built Bluestone PIM for the future. Maintaining thousands of products is of course a job that needs to be taken seriously, and to centralize the product information is also a basic benefit of most PIM solution. But the unique value of Bluestone PIM is the extreme flexibility in connecting new sales channels and the possibilities the Apps in the growing Marketplace create. The team behind Bluestone PIM has been part of the e-commerce business for more than 20 years, and has 15 years of specific PIM experience. We like to

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Bluestone Revenue

In 2021, Bluestone's revenue reached $10.5M. Since its launch in 2015, Bluestone has shown consistent revenue growth.

Bluestone Revenue GrowthReported revenue / ARR by year$0$3M$5M$8M$10M$13M2015201620172018201920202021$0$10MSource: GetLatka.com
YearMilestone
2021Bluestone Hit $10.5m revenue in April 2021
2015Launched with $0 revenue

Bluestone Valuation, Funding Rounds

Bluestone's most recent disclosed valuation is $31.4M.

Bluestone is a bootstrapped Product Information Management (PIM) Systems startup. Founded in 2015, Bluestone has grown to $10.5M in revenue without raising any venture capital or outside funding.

As a self-funded Product Information Management (PIM) Systems SaaS company, Bluestone has built its business with no outside investment.

Bluestone Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$120152015 cumulative: $0 • 2015 Founded: $02015 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold

Bluestone Employees & Team Size

Bluestone employs approximately 161 people as of 2026.

Bluestone has 161 total employees in different roles and functions and 35 sales reps that carry a quota.

Bluestone Team GrowthReported headcount over time04080120160200201520162017201820192020202100161161Source: GetLatka.com
YearMilestone
2021Reached 161 employees (April 2021)

Founder / CEO

Einar Augedal

Einar Augedal is listed as Founder / CEO at Bluestone.

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Customers

We do not have customer count information for Bluestone yet.

Frequently Asked Questions about Bluestone

What is Bluestone's revenue?

Bluestone generates $10.5M in revenue.

Who founded Bluestone?

Bluestone was founded by Einar Augedal.

Who is the CEO of Bluestone?

The CEO of Bluestone is Einar Augedal.

How much funding does Bluestone have?

Bluestone raised $0.

How many employees does Bluestone have?

Bluestone has 161 employees.

Where is Bluestone headquarters?

Bluestone is headquartered in Warszawa, Poland.

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Compare Bluestone to the industry

Bluestone operates across multiple industries. Browse revenue, funding, and growth data for Bluestone in each sector below.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .

Bluestone Revenue 2021: $10.5M ARR, $31.4M Valuation