Boomerang logo
Founded 2011

Boomerang

2015 Revenue

$3.9M

YOY

Funding

$400.0K

Overview

About Boomerang

Monthly Revenue

$325.0K

Total Expenses

$325.0K

=
Net Income

$0.0

Ebidta Margin

0.00%

+
YOY Growth

=
Rule of 40

0


Headquarters

820 Randolph Street NapaCaliforniaSwitzerland

Boomerang Revenue vs Funding

$Funding$Revenue

Revenue

In 2015, Boomerang revenue run rate hit $3.9M in revenue.

$3.9M

Funding History

Boomerang has raised a total of $400.0K.

Why are so many SaaS founders taking money from Founderpath.com instead of VC's?
Funding DateRoundTotalValuation
09/30/2010$50.0K

Customers

Boomerang has 30K customers.

Lifetime Months

14

×
Monthly ARPU

$11.0

=
Lifetime Dollars

$157.0


Acquisition Cost

Average Annual Price

$132.0

$0$132.0024681012

Churn

Boomerang has an annual churn rate of 84.00%

Churn vs Expansion

-100-500%50100
Gross Annual Dollar Churn

-84.00%

Annual Dollar Expansion

0.00%

Net Revenue Retention

16.00%

Team

Employees

Boomerang has 13 employees.

2015
DistributionQty

Total Team Size

13

Engineers

0

Sales

0

Marketing

0

CEO/Founder

Guru Hariharan

Guru founded Boomerang Commerce with a vision to power intelligent commerce. Formerly a leader at Amazon, Guru worked in the inceptive stages of Amazon’s supply chain and merchandising organizations. He co-founded one of Amazon’s cloud businesses, established Amazon’s first B2B marketing channel and invented Amazon’s Selling Coach to help brands and sellers to be successful with Amazon. At eBay, as the GM of Marketplace Experience, he led the global team that launched eBay’s fast shipping program. Guru earned his MS in Computer Engineering (a focus on Machine Learning) from the University of Texas at Austin, and his MBA from the Wharton School. Boomerang‘s CommerceIQ powers Growth Automation on Amazon for Kellogg’s, Kimberly Clark, Logitech and numerous other top tier brands.


CEO Q&A

What's your age?

39

Favorite online tool?

Modern SaaS Email List

Favorite book?

The Challenger Sale

Favorite CEO?

Jeff Bezos

Advice for 20 year old self

Start company faster


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Frequently Asked Questions about Boomerang

When was Boomerang founded?

Boomerang was founded in 2011.


Who is the CEO of Boomerang?

The CEO of Boomerang is Guru Hariharan


How many employees does Boomerang have?

Boomerang has 13 employees.

How much revenue does Boomerang generate?

Boomerang generates $3.9M in revenue.


How much funding does Boomerang have?

Boomerang has raised $400.0K.


Where is Boomerang headquarters?

Boomerang is headquartered at 820 Randolph Street NapaCaliforniaSwitzerland

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