Brisso Team Size (2026)

[00:00] He launched his own company, brisso. Which helps ecommerce brands launch their stores faster and also quickly generate content for Facebook ads. He's seeing all 11 of his signups use that product aggressively, hoping to launch a $10 per month paywall here shortly. He's a sole team member right now, work at then working on a SaaS company here as a side gig. Hopefully, it takes off. He quits, and he comes up on a year, he tells us he's [00:19] a millionaire. We'll see what happens. Hey, folks. My guest today is Almer Ibarra. He is the founder and CEO of brisso.io. It's e commerce infrastructure for SMBs. Almer, you ready to take us to the top? [00:32] >> Yes. I'm ready. [00:33] Alright. What got you into this space? Did you you have your own company or what? [00:36] >> Yeah. Yes. I have my own company. Right now, I've been working on it like a year a couple years ago. I started working on it a year ago. I started this idea because I knew there was a problem with e commerce right now. Here in LATAM, Latin America, I think there is a problem with the establishment of the e commerce. Okay? So the people that start e commerce, we can say entrepreneurs, people that want to sell [01:04] >> their [01:06] >> stuff, people that are already established a store, a physical store, they want to sell. Okay? But what's the problem? They always try to hire a graphic designer. They always start to look for another platform. Shopify, I can say, jump seller here. There is another application. I think it's summer that recently just got a fund of 5 millions. I think they fundraise 5 millions. They are from Rappi. They are ex Rappi. So, what is the problem here [01:39] >> with LATAM e commerce? [01:42] >> What I what I what I can say, what I see [01:47] is Almer, real quick. Just so we don't lose the audience, guys, my audience, what Almer is helping companies do, Almer, correct me if I'm wrong. You're helping them launch in LATAM their e commerce stores faster using templates, visual templates and structural templates for their website. Is that right? [02:00] >> Exactly. Exactly. What I can say is that with our solutions, you start e commerce platform, e commerce store in just one minute. There are solutions that you can start a store on five minutes, ten minutes. Even in Shopify, you start with front store in like five minutes because you have to [02:17] Yep. Yep. This makes sense, Almer. This is great. So help us understand how you're making money or are you pre revenue today? [02:23] >> Yeah. Right now I'm pre revenue. But what is my business what is our business model? Right now, we have a solution where you can make ads from Facebook directly from your application. You can put ads on Facebook. We try to partner with Google Ads and with Mercado Mercado Ads. You know, if you know Mercado Libre. [02:46] Of course. How are you planning to get your first customers, though? [02:50] >> What? Sorry? [02:50] How are you how are you planning to get your first customers? [02:54] >> Okay. In the moment, we are in traction. Okay. We are just recently a couple weeks ago, we start to make some ads on Facebook. On Facebook, we're starting to promote on some entrepreneurship, [03:07] >> drop shipping, [03:09] >> payroll groups. And we get we got our our first users, but we received a lot of feedback. [03:16] Almer, how many users do you have today? [03:18] >> Sorry? [03:19] How many users do you have today? How many sign ups? [03:23] >> 11. Eleven years year 11 sign ups. Yes. [03:26] 11 sign ups. Did any of them did any of those come from the Facebook ads? [03:30] >> Exactly. That. For instance, Facebook ads and Facebook groups for entrepreneurship and in drop shipping. [03:35] Name name a Facebook group that you've posted in that got you some of these sign ups. [03:40] >> Exactly. Currently, some groups is named Colombia Drop Shipping. [03:46] Colombia Drop Shipping. Okay. [03:48] >> Colombia Drop Shipping. And I think there was another group. [03:55] >> I think it was a group of e commerce. [03:58] And Almer, are you reaching out to the owner of Colombia drop shipping and asking them to partner with you? Or do you just hustle on the group? You just post a random update? [04:06] >> Yeah. Yeah. Yeah. Yes. I just promote on the group. Okay. I just promote on the group because I I first of all, I start to to start to get some feedback from new users. You know what mean? From from new users that they can they can test test it out, the application, because we have two solutions, the web app and the application. It is right now just in just in the Google Play Store. [04:28] How many of the 11 sign ups have launched a store? They have a live website. [04:32] >> Four. Four. Four users have their store. [04:36] Oh, what's going on there, YouTube? Good to see you guys. Now imagine this. You love watching these interviews with SaaS founders, but imagine if we took all of the valuation data out from over 2,807 interviews I've done manually. Saves you a lot of time. Well, we've done this. We've built it into the beautiful interface inside of Founderpath. Check this out. I'll show you how you can access this in a second, but you log in, you connect [05:00] your Stripe account, you see your valuation real time. You can see what it changed over the past eighty eight days and even set goals for valuation this year. Now the secret evaluation is there's many different ways to value a SaaS business. So the reason you're gonna see three or four different valuations inside of your Founderpath dashboard, this is all free by the way, is because depending on who's doing the buying of your SaaS company, you're gonna [05:24] get a different valuation. A VC is gonna pay a different valuation. Private equity firm is different. If you're gonna do a minority sale, that's different. And if you sell the whole business, that's a different valuation. You can see all those when I hover over here. Right? So the teal is what a VC would pay. Yellow is what private equity And red is if you sold the whole thing outright. Now what's cool about this is this is [05:46] not built off random data. Again, you guys hear these interviews on YouTube. All these datas are built from real time valuation data points founder share with us on the show. So traction 1,200,000 seed round 3.7 raise. They sold 22% of their business. Go in here and filter by the event. Maybe you only wanna see companies that have sold the whole business. Well, here are a bunch that have been acquired the valuation and the multiple. Maybe you're [06:11] going out right now and you're raising your seed round. We'll go in here and look at all this recent seed deals that went down, what they raised, what valuation they raised at and what percent that they sold. There's never been a larger dataset of SaaS valuations than what you can get now inside of Founderpath. And we're thrilled to bring it to you. All right. We're gonna go back to the YouTube video here in a second, but [06:33] if you wanna check this tool out, if you wanna jump in and sign up, you can check it out for free to get your valuation at this link, this link, founderpath.com/products/valuations. Or if you go to founderpath.com and hover over products, click on get your valuation here, and go ahead and sign up to give it a whirl. Again, all that valuation data live right inside the platform. I hope to see you there. Alright. Let's jump back into [07:00] the interview. When do you start when do you start planning? Like, when do you think you're gonna ask them to start paying? [07:07] >> Right now, I don't we don't have any paying users. We start what is what is happening right now? To be honest, I I stopped the the app because I got a lot of feedback because some users say that one of solutions that is the graphic designer, graphic design, the post, sorry, the post generator. So we have a solution where you can upload a photo from your gallery or you can take a photo with your camera. And [07:37] >> we make automatically some templates where you promote your products on social media, Facebook ads, on eBay. You can make those products. It's something like PhotoMap. You don't, I don't know if you know that app. Called PhotoMap. Or you can upload a photo and that generates some posts for your social medias in your store. Well, we have a solution like that. Something like that. Okay. With that solution, you can make posts for your social medias. And also [08:07] >> we have another solution where you can promote with [08:09] Almer, just sorry. Just to take a step back. We I think we understand the product. What I'm trying to understand is how you build this into a great company. Right? So what do you think you're gonna charge from a pricing perspective and when will you ask for money? [08:21] >> Exactly. Right now, that's what I'm trying to say. So or we can I can say our our our strongest feature is the the post generator? Okay? [08:34] Okay. [08:34] >> Because with with us post generator, you can make a pay with ads. Okay? You can make pay with ads. You you pay a small fee if you are a freemium user. [08:44] How much though? How much do you plan that when you launch pricing, what will your first price point be? [08:50] >> Exactly. We have three plans right now. The freemium, the basic plan that is $10 can say in Colombian pesos is [08:59] >> $10 right now. We have the resolution that is $15 I think. I don't know. I don't remember the the conversion right now. [09:10] We are So what's your plan to get some of these four customers that have launched their website to start paying $10 per month? [09:16] >> Exactly. That's what I want. I was trying to I was trying to go to that to a question. So we have a user flow where we start to get the first paying user. Okay? So this is the user flow. You start [09:35] >> your account, okay? You start to promote, to promote your store, your social media with our integration with Facebook ads, okay? You can promote from our application on Facebook ads for all those entrepreneurship, entrepreneurs, small businesses that don't know how to make marketing. Okay? So you create your content, you create your graphics for your social medias, You direct your phone app from app promoting on Facebook ads. We we charge a small fee for those for those for [10:08] >> those ads. [10:09] But, Almer, how many people are using the posting tool already to launch Facebook ads? [10:13] >> All those users. All those users. [10:14] Okay. All users. Exactly. Many how many of them are so when you show them $10 per month, do they say, yes, Almer, I'm ready to pay. And if they say no, why are they saying no? [10:25] >> At the moment, no. At the moment, our our users that are using our integration with Facebook ads are your streaming users. So to those freemium users, we charge a small fee. That is $2 for every for every ad content. [10:39] Okay? You have revenue right now? [10:41] >> No. At the moment, no. This is a feature that we're working on. Okay? It's a feature we're working right now. [10:47] So, Almer, you're you're missing my question. My question is how do you take your active users that are using your tool that allows them to post images to Facebook ads? Right? When when do you plan? It sounds like they're using it. When do you plan to say, you can't use this anymore unless you start paying $10 per month? [11:04] >> Yeah. Is we I plan to do that when there is alert that the user starts to promote more on our application. I can say [11:15] How many posts do you wanna see them making per month before you ask them to pay? [11:19] >> I mean, the the frequency where they make some posts is one a day. Once a day, okay? They make a post once a day and we try to charge a small fee. But if they want to make some more content, I don't know if more famous ads, we charge giving a greater fee. But if they have a plan, the basic plan or the entrepreneur plan that is $10 or $15 we a discount, okay? How about this [11:47] >> one? We offer a discount and [11:50] >> we have the we have an interaction with the with our gateway, the payment gateway, where you we can also charge less. [12:01] And Almer, we're almost we're almost at a time here. So I wanna get more of your story. Are you are you a single founder here or do you have a co founder? [12:06] >> Yeah. Yeah. I'm a I'm a single founder. [12:08] Does it just you right now working on the company or do you have a team? [12:11] >> Yeah. Yeah. Yeah. Right now, I'm working on about a person. [12:14] That's awesome. And are you in school? What you look young. How old are you? [12:17] >> I'm 22. 22. [12:19] 22. So did you drop out of school to do this or what? [12:22] >> No. No. Right now, I'm working. I'm a software engineer. I'm a senior software engineer right now. [12:27] At which company? [12:28] >> Quick Quick Help. So [12:30] So when do you when do you tell them, hey. I'm getting rich on my side business. I'm gonna quit. [12:35] >> I think I don't know. I it could be on six months. I don't know. A year. Because I already start to to piece my right now, have been incubated with founders. I started to piece with some investors. I have a very good networking scale, I can say. But right now, to be honest with you, [13:01] >> idea of mine, this company is already I think you have potential. Okay? You have potential, [13:07] but I do too. I mean, we're certainly we're certainly rooting for you. We hope it goes well. But for today, we're out of time. So let's wrap up. Number one, what's your favorite book? [13:17] >> My favorite book? It could be The Lean Startup. [13:21] Number two, is there a CEO you're following or studying? [13:24] >> My CEO I'm studying. I think it could be Daniel B. Bob. [13:30] >> It's it's Rappi. [13:31] Number two. Is there a number three. [13:33] >> What's your favorite online tool for building brisso.io? [13:38] >> Firebase. [13:40] Number four. How many hours of sleep do you get every night? [13:44] >> Sorry? [13:45] How many hours of sleep do you get every night? [13:48] >> Ten hours. [13:49] Ten. And what's your situation? Married? Single? Kids? [13:51] >> Single. Single. [13:53] I figured at 22. Alright. 22 years old. What's something you wish you knew back when you were 20? [14:01] >> I think it could be [14:08] >> I don't know. I don't know. Okay. I think it could be work on it. Take the risk. [14:13] Guys, take the risk. He launched his own company, brisso.io, which helps ecommerce brands launch their stores faster and also quickly generate content for Facebook ads. He's seeing all 11 of his signups use that product aggressively, hoping to launch a $10 per month paywall here shortly. He's a sole team member right now, work at then working on a SaaS company as a side gig. Hopefully, it takes off. He quits, and he comes up on a year, he [14:34] tells us he's a millionaire. We'll see what happens. Almer, thanks for taking us to the top. [14:38] >> Thank you. Thank you, Eric. [14:40] One more thing before you go. We have a brand new show every Thursday at 1PM central. It's called Shark Tank for SaaS. We call it deal or bust. One founder comes on, three hungry buyers. They try and do a deal live and the founder shares back end dashboards, their expenses, their revenue, ARPU CAC, LTV, you name it, they share it and the buyers try and make a deal live. It is fun to watch every Thursday 1PM [15:05] Central. Additionally, remember these recorded founder interviews go live. We release them here on YouTube every day at 2PM Central. To make sure you don't miss any of that, make sure you click the subscribe button below here on YouTube, the big red button and then click the little bell notification to make sure you get notifications when we do go live. I wouldn't want you to miss breaking news in the SaaS world, whether it's an acquisition, a big [15:27] fundraise, a big sale, a big profitability statement or else. I don't want you to miss it. Additionally, if you want to take this conversation deeper and further, we have by far the largest private Slack community for B2B SaaS founders. You want to get in there. We've probably talked about your tool if you're running a company or your firm if you're investing. You can go in there and quickly search and see what people are saying. Sign up [15:49] for that at nathanlatka.com/slack. In the meantime, I'm hanging out with you here on YouTube. I'll be in the comments for the next thirty minutes. Feel free to let me know what you thought about this episode. If you enjoyed it, click the thumbs up. We get a lot of haters that are mad at how aggressive I am on these shows, but I do it so that we can all learn. We have to counter those people. We got [16:08] to push them away. Click the thumbs up below to counter them and know that I appreciate your guys'support. Alright, I'll be in the comments. See you.