Bynder logo
Founded 2012


2018 Revenue







About Bynder

Award-winning brand management and digital asset management software and has been voted #1 in terms of user-friendliness, support and security.

Monthly Revenue


+ $2.3M (140.00%)
Total Expenses


Net Income


Ebidta Margin


YOY Growth


Rule of 40


How did Latka collect this data?

Podcast Youtube video

Latka collected this data by interviewing Bynder CEO Chris Hall on 12/01/2020

Watch the podcast


46 Max Euweplein AmsterdamNoord-HollandNetherlands

Bynder Revenue vs Funding



In 2018, Bynder revenue run rate hit $48.0M in revenue.


Funding History

Bynder has raised a total of $23.0M.

Why are so many SaaS founders taking money from instead of VC's?
Funding DateRoundTotalValuation


Bynder has 2K customers.

Lifetime Months


Monthly ARPU


Lifetime Dollars


Acquisition Cost


Average Annual Price


$0$44.4K8 month payback period024681012


Bynder has an annual churn rate of 7.00%

Churn vs Expansion

Gross Annual Dollar Churn


Annual Dollar Expansion


Net Revenue Retention




Bynder has 350 employees. They have 52 sales reps that carry a quota, an engineering team of 76 and a marketing team of 24.


Total Team Size



76 (22%)


52 (15%)


24 (7%)


Chris Hall

AMSTERDAM and BOSTON - October 17, 2019 Bynder, the global leader in Digital Asset Management (DAM), today announced Bert van der Zwan has joined the company as Chief Executive Officer. Appointed to lead the rapidly-growing company through its next phase of growth, van der Zwan will succeed current CEO and founder Chris Hall, who will join the Bynder Supervisory Board as of November 1. In this role, Hall will be able to fully focus on expanding Bynder’s vision, while ensuring that the company’s ambition and culture are maintained. Hall founded Bynder in 2013 and has grown the organization to 325 employees, with more than 1,500 customers and offices in Amsterdam, Rotterdam, Boston, London, Barcelona, Dubai and San Mateo. “What began six years ago as a start-up in an attic with great dreams has grown into a reality with offices in six countries and a team of hundreds of 'Byndies',” said Hall. “Figures like these tell only part of the story. To live such a period has been a magical experience—it’s been intense, great, and very personal. All Byndies have built something unique and fantastic: an organization that has fought its way from underdog to category leader. We recently launched new and updated features that are the first in a series of upcoming platform updates from our revamped product roadmap. This next, exciting growth phase requires someone with Bert's track record at the controls. Together with Jeff Horing and Arco van Nieuwland, I will remain closely involved with Bynder as part of the Supervisory Board. I am in a better position to ensure we remain focused on our strategy and to ensure that we retain our vision, ambition and culture in our next phase of growth as well.” Software veteran Bert van der Zwan joins the company with 25 years of experience growing SaaS companies in various leadership roles. He led WebEx as Senior Vice President, was CEO of Twinfield, Managing Director at Unit4 and is currently CEO at the fintech company Onguard. Since his appointment in 2016, he has transformed Onguard from a niche player in credit management to a market leader in financial software.


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Bynder Board of Directors

Shelley PerryBoard Director
Arco van NieuwlandChairman supervisory Board

Bynder Executives

Bert van der ZwanChief Executive Officer
Marianne SpaansChief Human Resources Officer
Andrew HallyChief Marketing Officer
Kevin BroomChief Product Officer
Michael MansellChief Technology Officer

Bynder Employees

Denny JansenCorporate Technology Recruitment Lead EMEA a.i.
Nathaniel RossCustomer Success Manager
Cemal PenceDigital Marketing Intern
Patrick BakkerFront-end developer
Jean ArnouldGroup CFO
Dewi OzingaHead of Recruitment EMEA Tech Non Tech Global projects ai
Stephan VisserSales Engineer
Damian BuzzacchiSoftware Developer
Daniel van den HovenVP EMEA Channel
Mark TennigloVP Product Marketing
Lennart Wesdijk

Frequently Asked Questions about Bynder

When was Bynder founded?

Bynder was founded in 2012.

Who is the CEO of Bynder?

The CEO of Bynder is Chris Hall

How many employees does Bynder have?

Bynder has 350 employees.

How much revenue does Bynder generate?

Bynder generates $48.0M in revenue.

How much funding does Bynder have?

Bynder has raised $23.0M.

Where is Bynder headquarters?

Bynder is headquartered at 46 Max Euweplein AmsterdamNoord-HollandNetherlands

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