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2025 Revenue

$50M

Customers · 2024

2K

Funding

$87.5M

Team · 2024

151

Founded

2017

Capacity Revenue & Funding (2025)

Capacity, founded in 2017 and headquartered in St. Louis, Missouri, is an AI-powered customer support automation platform that helps businesses handle inbound support across self-service, agent-assist, and campaign and scheduling workflows. The company has grown from $5 million in revenue in 2019 to approximately $43 million in 2024, completing eight to nine acquisitions along the way and raising just under $100 million in total funding.

In December 2024, Capacity acquired You Can Book Me, a bootstrapped online scheduling tool that had reached $5 million in annual revenue over roughly 12 years. The deal, structured as 50% cash and 50% equity, brought one million bookings per month onto the Capacity platform and extended the company's reach into scheduling as the third pillar of its 24-step customer experience journey framework.

CEO David Karandish, who previously founded Announce Media and led the acquisition and eventual sale of Answers.com for approximately $900 million to $960 million, retains just under one-third of Capacity's equity and maintains complete board control alongside his business partner. The company serves approximately 2,000 clients globally and has diversified away from an earlier concentration in the mortgage vertical, where it once derived 75% of its revenue.

Last updated

Capacity Revenue

Capacity reached approximately $5 million in revenue in 2019, a figure Karandish described as directionally correct when asked by the host. By the end of 2024, revenue had grown to approximately $43 million, representing roughly eightfold growth over five years.

Capacity Revenue GrowthReported revenue / ARR over time$0$12.5M$25M$37.5M$50M$62.5M201720182019202020212022202320242025$0$5M$5M$6.5M$13M$18M$27.8M$43M$50MSource: GetLatka.com interview on Feb 15, 2025 with Capacity CEO David Karandish
YearMilestoneSource
2025Capacity Hit $50m revenue in March 2025
2024Capacity Hit $43m revenue in January 2024Watch[1]Estimated
2023Capacity Hit $27.8m revenue in October 2023
2022Capacity Hit $18m revenue in November 2022
2021Capacity Hit $13m revenue in December 2021
2020Capacity Hit $6.5m revenue in December 2020
2019Capacity Hit $5m revenue in January 2019Watch[2]Estimated
2018Capacity Hit $5m revenue in December 2018
2017Launched with $0 revenue

Karandish told the host during the February 2025 interview: "We're right at about 43,000,000 to end last year. Correct." The company did not disclose a precise annual growth rate for intermediate years, and profitability was not discussed in the interview.

GetLatka estimate: applying the implied compound annual growth rate from 2019 to 2024 of roughly 54% as a ceiling and a deceleration-adjusted rate of approximately 20% to 30% as a floor, Capacity's 2025 revenue could range from approximately $52 million to $56 million. This is a GetLatka estimate based on the trailing five-year trajectory stated by the CEO and should not be treated as a company-confirmed figure.

Capacity Valuation, Funding Rounds

Capacity has not publicly disclosed its valuation. The company has raised $87.5M in total funding to date.

Capacity has raised $87.5M in total funding across 6 rounds, most recently a $26M Series D round in 2024.

Capacity Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)$0$20M$40M$60M$80M$100M20172018201920202021202220232024$87.5MSource: GetLatka.com interview on Feb 15, 2025 with Capacity CEO David Karandish
YearRoundAmountValuation% SoldSource
2024Series D$26M--
2022Series C$27M--
2020Series C$11M--
2019Series B$13.5M--
2018Series A$8.4M--
2017Seed$1.6M--

Interview Notes

Company snapshot

  • YouCanBook.me—launched in 2012 and now operating as Capacity’s scheduling business—has evolved from a fully-bootstrapped tool into a mature SaaS unit.
  • Current ARR: ≈ $5 million
  • Monthly volume: ≈ 1 million bookings
  • Prior external funding: none (100 % customer-funded)
  • Deal structure at exit: 50 % cash / 50 % Capacity equity
  • Acquisition closed on 18 Dec 2024

Growth trajectory

  • Revenue expansion was steady rather than “hockey-stick,” but it compounded impressively over time.
  • ARR grew from ≈ $1 million (2016-17) to ≈ $5 million (2024)—a 5× jump in ~7 years.
  • A pivotal catalyst: Capacity’s 2 000-customer base needed a native scheduler; YouCanBook.me needed reach—strong product-market synergy.
  • Bookings milestone achieved just before signing: > 1 million bookings per month.

Funding & buyer context

  • The contrast between bootstrapper and well-funded acquirer shaped the deal’s dynamics.
  • YouCanBook.me: never raised outside capital—$0 total.
  • Capacity: ≈ $100 million raised to date (latest $26 million Series D in Oct 2024).
  • Capacity FY-2024 ARR: ≈ $43 million.
  • M&A cadence: 8–9 prior acquisitions, guided by a “24-step customer-experience journey.”

Team & culture

  • A lean, remote-first crew will now anchor Capacity’s scheduling division.
  • Full-time employees: 22.
  • Total headcount incl. contractors: ≈ 35.
  • Headquarters: Bedford, U.K. (operates fully remote).
  • Post-deal plan: entire team—including founders—joins Capacity.

Founder snapshot

  • Bridget Harris continues to steer the product while sharing in the upside of the enlarged company.
  • Role: Co-founder & CEO.
  • Personal note: married to co-founder Keith Harris.
  • Post-sale status: remains in charge and now a Capacity shareholder.

Deal-making moments

  • A few colorful beats humanize the transaction timeline.
  • First outreach: LinkedIn DM (Mar 2024)—“Sold my last company for $960 M… would love to sync…”
  • In-person diligence: Halloween 2024 in St. Louis (teams met in costume).
  • Signing scene: on a train home from a Paul McCartney concert, 18 Dec 2024.
  • Capacity’s thesis: “Fill every one of 24 CX steps—scheduling was the missing piece.”

Quick-fire numbers

  • For at-a-glance reference:
  • 12 years bootstrapped.
  • $5 M ARR.
  • 1 M bookings / month.
  • 22 FTE / 35 total staff.
  • 50 % cash / 50 % equity deal.
  • 18 Dec 2024 close.
  • Capacity: $43 M ARR • $100 M raised • $26 M Series D • 8-9 acquisitions • 24-step CX roadmap.

Founder / CEO

David Karandish

CEO

David Karandish is the CEO and a co-founder of Capacity. He founded a company called Announce Media, which acquired Answers.com and took it through an international leveraged take-private transaction with private equity sponsors. The business subsequently went public, went through a PIPE, a take-private, a majority transaction, and a secondary before being sold for approximately $900 million to $960 million. Karandish used proceeds from that exit to seed Capacity alongside his business partner.

Karandish launched Capacity in early 2017. He retains just under one-third of Capacity's equity as of February 2025 and holds complete board control with his business partner. He told the host: "I own just under a third" and confirmed that he and his business partner have "complete board control."

Bridget Harris, co-founder of You Can Book Me, was the second guest in this interview. She is not a Capacity executive by title but became an investor in Capacity as part of the acquisition deal structure. Harris co-founded You Can Book Me approximately 12 years before the December 2024 acquisition, growing it from zero to $5 million in annual recurring revenue on a bootstrapped basis alongside co-founder Keith. You Can Book Me hit the $1 million revenue milestone in the 2016 to 2017 timeframe. Net worth for either individual was not discussed in the interview.

Q&A

QuestionAnswer
What's your age?-
Favorite online tool?-
Favorite book?-
Favorite CEO?-
Advice for 20 year old self-

Customers

Capacity served approximately 2,000 clients globally as of March 2024, the date Karandish sent his initial LinkedIn outreach to Bridget Harris. That figure appeared verbatim in the LinkedIn message Harris read aloud during the interview: "We have around 2,000 clients across the globe."

Pricing details, price per seat, ARPU, and free tier information were not discussed in the interview.

Capacity serves 2K customers.

Capacity Business Model

Capacity generates revenue through an AI-powered support automation platform sold to businesses, with use cases spanning self-service AI agents, agent-assist tools for human support teams, and campaign and scheduling workflows including SMS, voice dialer, and appointment booking. The company has organized its product strategy around a 24-step customer experience journey framework, divided into those three buckets, and pursues acquisitions to fill gaps across that framework.

The company uses Account-Based Marketing as a primary growth tactic, combining competitive research tools including GetLatka to identify acquisition targets and potential customers by ARR range, followed by outbound outreach via LinkedIn, email, and calls. Karandish described the approach: "We use tools like GetLatka to go look at who... every data point isn't always 100% accurate, but it's directionally correct. And enough for us to know, are we going to talk with someone who's at 50k of ARR, someone who's at 50,000,000 of ARR."

Capacity previously derived 75% of its revenue from the mortgage vertical before interest rate increases sharply reduced that market. The company subsequently diversified across industries and expanded from web-only to multichannel support including voice and SMS. Acquisition deal structures typically combine cash, equity, seller notes, and earn-outs; the company does not disclose individual acquisition prices. Gross margin, churn, LTV, CAC, burn rate, runway, and profitability were not discussed in the interview.

Point-in-time figures shared on the GetLatka podcast, each linked to the exact moment it was said on camera.

Customers (2024)

2000

David: I sold my last company for 960,000,000, Nathan, do you have to put that into your book? And started a new one, Capacity to help automate support. We have around 2,000 clients across the globe.

Watch

Capacity Employees & Team Size

You Can Book Me had 22 full-time employees and approximately 35 total including contractors at the time of its December 2024 acquisition by Capacity. Capacity's own headcount was not disclosed in the interview.

Capacity employs approximately 151 people as of 2026, up from 102 in 2023, including 15 sales reps that carry a quota. It serves 2K customers that rely on its solutions.

Capacity Team GrowthReported headcount over time040801201602017201820192020202120222023202400151151Source: GetLatka.com interview on Feb 15, 2025 with Capacity CEO David Karandish
YearMilestoneSource
2024Reached 151 employees (December 2024)
2024Reached 127 employees (October 2024)
2023Reached 102 employees (November 2023)
2023Reached 102 employees (September 2023)
2023Reached 107 employees (January 2023)
2022Reached 94 employees (November 2022)
2022Reached 94 employees (January 2022)
2022Reached 108 employees (January 2022)
2021Reached 82 employees (November 2021)
2021Reached 82 employees (August 2021)
2021Reached 76 employees (April 2021)

Frequently Asked Questions about Capacity

What is Capacity's revenue?

Capacity generates $50M in revenue.

Who founded Capacity?

Capacity was founded by David Karandish.

Who is the CEO of Capacity?

The CEO of Capacity is David Karandish.

How much funding does Capacity have?

Capacity raised $87.5M across 6 rounds.

How many employees does Capacity have?

Capacity has 151 employees.

Where is Capacity headquarters?

Capacity is headquartered in University City, Missouri, United States.

Compare Capacity to the industry

Capacity operates across multiple industries. Browse revenue, funding, and growth data for Capacity in each sector below.

Full Interview Transcripts

Capacity Hits $50m, Acquires YCBMFeb 15, 2025

[00:01] Folks, I am grinning big today because we have a real treat. Over the next twenty five minutes, you're gonna learn the story of that grind, that twelve year bootstrap hustle from 0 to $5,000,000 of revenue competitive space from Bridget Harris, who cut her teeth in politics before launching You Can Book Me about twelve years ago. They're they're about to make a announcement, which I'm not gonna steal the thunder from. They'll do it a second, but she [00:23] has now teamed up with David at capacity who's a seasoned entrepreneur, cut his own teeth teeth starting in 2011 at answers.com. One of the, we'll call it one of the fallouts of the 1999 heyday, but went public, went through a pipe, went through a take private, went through a majority, went through a secondary, ended up selling that business for about $809,100,000,000 bucks before launching Capacity, which is now focused on helping entrepreneurs enable and get their support [00:50] done quickly, providing great customer support, all leaning in to this AI revolution we're living in. On that note, David, Bridget, are you ready to take us to [00:57] >> the top? Let's do it. Let's [00:59] do it. Alright. Well, David, first off, what's the announcement? What happened recently? [01:04] >> I am really excited to announce that Capacity has acquired You Can Book Me. This brings world class online booking into our, collection of AI powered, platform pieces. And so one of the biggest use cases we've had for capacity is when folks want to automate their booking process. And now, we're able to do that on the tune of a million bookings a month. [01:31] That's incredible. Now, Bridget, I thought it would never happen. I'm going, there's no way. It's just this is never gonna happen. She's got profit sharing plans set up. You know, she's in full control. She's doing this with family members. This is great. Help us understand sort of, what what right before you guys signed the M and A deal and it closed, what did you grow revenue to, and what ultimately made capacity the right fit for You [01:56] Can Book Me? [01:58] So we had we've got You Can Book Me running at a really nice $5,000,000 a year, profitable, as you know well. You know, I've spoken a lot about creating profit, which you need to do if you're bootstrapped over long term. You need to start making money to make it worthwhile, frankly. So we've got to that stage. And, really, at the end of the day, I'm looking for how do I get You Can Book Me to the [02:21] next level? How do I get this, you know, this business that we have built, which has has got to a point which is really exciting, really something that, you know, means something for our team, our company, but also our customers. How do we get it to the next level? And, actually, there's a combination of reasons why. And and, I should say at this stage, you know, we didn't go through a process. We weren't for sale. We [02:43] didn't put some some big estate sign, you know, up in our in our lot. Capacity approached us, and, we like we really liked the offer. We liked we liked the fact that they're in customer support, an AI for customer support. It's a huge problem that needs to be solved. We know it. We feel it inside You Can Book Me. So I knew that, you know, what they, are doing, what they're what they're building for their own [03:07] customers is a really strong product offer that we know our customers could really benefit from. There's a huge amount of synergy, as David was saying, that, all of those guys need scheduling, and, we need, you know, we we need to find a vehicle to scale and grow what we do. So there was a lot of synergy there. And I think also that the team itself and the way they approached us, it was really respectful of us [03:32] being a bootstrap company, of us having our own, you know, our own engine that we grow through product led growth and self serve. And there was something very kind of obvious about the deal. I mean, it's one of those things where as we got closer to the deal the day before we signed and everything else, it got easier and it got more exciting to look forward to the day that we were closing as opposed to harder. [03:53] So I suppose, you know, when you're selling away your life, you might, at the point of about to sign, sit there and go, am I doing the right thing? You know? Is this a disaster? And, actually, genuinely and there's a story to tell you about it, Nathan, but, genuinely, the night that we signed it, we were so happy that we just got to the point where we we know that this is the right thing to do [04:11] for us. [04:12] And what night was that? [04:13] >> You were at a Paul McCartney concert that that night. [04:16] We told the lawyers on the day it was it was just before Christmas. We told them on the day, we have to close today because we're gonna see Paul McCartney tonight. And no matter how important, you know, the capacity team are and the equipment with team and all the lawyers and how expensive it all is, Paul Paul McCartney is more important. And so we went off to see Paul McCartney in the o two. It was obviously [04:37] an amazing gig. And we were on a train on the way back from London to Bedford where I am now, And the whole thing happened over a call, you know, on our train back full of drunk people coming back from London. But it was so it was a fantastic night [04:51] for both weeks. December what? December 22, twenty third, [04:54] something like that? Eighteenth. Eighteenth. [04:55] Yeah. December 18. [04:56] And then we've been in we've been in hibernation, Nathan, since then. We've been sort [04:59] of reeling from the shock. Yeah. No. It's great. Now before I jump more into the story, the backstory, the negotiations, you know, things to look out for both on on both sides, the acquirer and the one the group being acquired. Bridget, is this are we pretty much on the spot here in terms of revenue growth or any corrections you wanna stick in here? [05:15] Yeah. No. No. We hit 1,000,000 sort of much more in the 2016, 2017 mark. So it's a bit it's a bit more sort of it's it's less of a hockey stick and more of a of a of a nice a nice hill. [05:25] But about but about 5,000,000 at exit? Yeah. Yeah. Yeah. So, David, let me pivot over to you in capacity because you told me in our pre call you have a thesis. You built a list of 24 key items you think every company needs when they think about inbound and customer support. And you said, we're gonna go build or buy in all these spaces. Which of those 24 items led you to searching for booking tools and then [05:48] ultimately led you to email Bridget? [05:51] >> Yes. So when we think about the 24 steps of the customer experience journey, we can kind of divide them into three buckets. You've got self-service. So that's where a consumer can get help, from an AI agent without having to talk with a person, without having to fill out a contact us form, without having to place a call to a human. That's where we started. That was kind of capacity's bread and butter. It's where we have a [06:13] >> lot of, product entry points in that part. What we realized as we got into it though, and that was kind of the original thesis of capacity when we launched back in early twenty seventeen. Big thing though that we realized is that no matter how good your AI system is, you have to be able to handle the questions the AI doesn't know how to answer. So the second big pillar that we focus on is this whole agent [06:35] >> assist concept. How do we help support teams do their best work when something does need to escalate up to a person? As we got into it, we started working with a lot of these support teams, particularly marketing and sales support teams. They're like, our biggest workflow is being able to get leads into our business, being able to book appointments, being able to bring people in. And so our third bucket are those kinds of campaigns and workflows. [06:59] >> We have other types of campaigns we do, SMS campaigns, voice dialer campaigns. We have multiple types of workflows we support, but scheduling is one of the biggest ones, that we've been handling for years starting internally and then going externally. And so we looked at this and said, wow, if we could find a company that's doing this well at scale, I think there's a great opportunity to combine our self-service AI and our agent assist tools together. [07:25] Mhmm. Bridget, I'm gonna keep asking David questions while I'm doing that, though. Can you open up your email inbox and search his email and and go when you find it, read to me the subject line of the first email he sent you? Okay. [07:38] Nobody's asked me that, Nathan. You ask me so many unexpected questions. [07:41] Well, David, you know this. Like, right I mean, someone like Bridget is busy. Right? So, like, you're sending out these emails to potential people to acquire, and you gotta get the response. You've gotta say it in a curious way that gets her to say, okay. I'm interested when she's, like, been all against her of exiting. Right? All against the VC world and just wants to bootstrap. What what was [07:59] >> That's true. And well, no. I well, I was gonna say the first time they contacted me, I said no. So there you go. [08:03] Well, what what was your [08:04] >> email subject line was. [08:05] But, David, what what do have? Okay, David, do you have a process? Did you only reach out to Bridget or did you reach out to 15 companies in the scheduling space? [08:14] >> Yeah, so the first thing we do is we use competitive research tools. I know a great one that has a lot of great stats around SaaS companies that you might be familiar with. So we use tools like Gitlotka to go look at who Oh, nice. You know what? I gotta give the plug. Right? [08:31] No. I appreciate that. Thank you. [08:33] >> To go look and see where where people are at. And, you know what, every data point isn't always a 100% accurate, but it's directionally correct. And enough for us to know, are we going to talk with someone who's at, 50 ks of ARR, someone who's at 50,000,000 of ARR, probably outside the range in either side of what we can go do. Let me make our list. And then I I will go through and look at each [08:55] >> individual website to see if there's anything amiss. And just just to make sure it looks like there's a heartbeat and a pulse there. Then we have a process where we send out a bunch of different types of reach outs, some by LinkedIn, some by email, occasionally we'll also do some calls. And the idea is it's like, hey, here's what we're doing. Founder led company sold my last company for north of 900,000,000. We're in this AI powered [09:24] >> support automation space. Would love to talk and see if there's any ways we can work together. And sometimes it might come out of that and it's like, not a good fit. Or sometimes it come out, I would love to acquire them, price isn't right. Sometimes we come out of a conversation, it's like, there could be a partnership there. And then every once in a while, we come out of a conversation like that, let's go turn over [09:45] >> the next cards. Doesn't mean that we're the right fit for them or they're the right fit for us, but there's a there there worth at least exploring and having that conversation. [09:54] And you've just to give you some credit while Bridget continues digging through her her, I'm sure very busy Gmail or inbox email inbox, I wanna make sure we get your story sort of plotted accurately as well. So based off our research, capacity has acquired, I feel like, six companies, including the the Lumen Box in in 2016. Is that right? [10:14] >> I think the total number is up to, I think, eight or nine at this point. [10:18] Eight or nine now. Okay. And do we we generally have your revenue profile accurate? You broke the 5,000,000 mark in 2019 and now we're at about $4,045,000,000, 50,000,000? [10:29] >> We're right at about 43,000,000 to end end last year. Correct. [10:33] Okay. Four okay. Great. Great. And is did I get the 5,000,000 right in 2019, or is that too early? [10:40] >> I had to go back and look at it. It sounds directionally correct. Somewhere [10:42] Okay. And where did you you know, there's a lot of people listening right now that potentially wanna sell to a group like Capacity or wanna bootstrap like Bridge. There's also folks that wanna go start their own version of Capacity, maybe, like, with a search fund. Where did you get the initial capital to get going on this? You you weren't the original founder at answers.com, so I don't know how much you actually made when the company did [11:01] the secondary sale for $900,000,000, but where did you get the original capital? [11:06] >> Yeah. So I was the original founder of a company called Announce Media. We acquired answers.com. We did a international take private levered transaction for that. We had some private equity sponsors to help us there. So I did well in the answers.com exit. Didn't make as much money as the private equity guys did, but I I did well enough that I could use some of those proceeds toward future endeavors. And so when we started Capacity, our first [11:36] >> seed round was basically just insiders, my business partner and I, and then team members early on who wanted to invest. [11:42] And David, did you sell like most people in the seed round? Mean, you're selling 15% to 20% of the business. Were you in that same range? [11:48] >> Yeah. Somewhere in that range. [11:50] Okay. And was that the 1,600,000 in 2017? [11:55] >> That's correct. Yes. [11:56] Okay. [11:57] >> And then the idea was that we didn't wanna go take outside money until we had revenue customers and proven that we should exist. And then when we did that, we were able to have a much more sizable valuation in that next round. And, I wasn't pitching people an idea. I was pitching people a business. And so one thing your listeners who are super on the early stage, of their journey, my considers whatever you can do to [12:24] >> raise as least money as possible in order to get to that first dollar of revenue. I highly recommend that because you can keep more control, you can keep more, ownership and you don't have to give up the farm when you're still in the idea phase. [12:37] Mhmm. What did you pay though for LumenVox? I mean, was that a company you launched from scratch or you purchased? And if you purchased it, what was the total cash you had to pay to get that business under your belt? [12:46] >> Yeah. We we don't disclose the acquisition prices for deals partly because we've got a combination of cash, equity, seller notes, earn outs that we do. So we don't ever disclose what we pay for these things. But at a really high level, you can think of it as up through right around the pandemic time. We were a single channel web only customer support and employee support platform. So if you wanted to go automate support for team members [13:16] >> or customers, we could help you with When our biggest market at that time was in the mortgage space. And if you remember, mortgage was white hot, interest rates were free. And then pretty soon after Powell hit the brakes on, on the whole economy. And then we were on calls with clients that were getting fired in the middle of our calls. So we went from being 75% mortgage tech at that time to saying, okay, we're gonna need [13:46] >> to diversify the categories we're in. We need to go after because it wasn't our fault. Mortgage was a cyclical market. The second thing though is we need to we need to be able to go after the highest value highest value types of activities as possible which means we either need to get into a more expensive support which led us into voice, or we need to get tied back to revenue, which is why plugging in with bookings [14:15] >> and scheduling makes makes a ton of sense. Mhmm. So we went from single channel, web only, largely concentrated in one industry to saying we're gonna go and be diversified across industries, diversified across channels. And that means we're gonna need to support SMS and voice and social, and anywhere where you might get an email or a ticket or call. [14:38] Mhmm. I wanna go back to Bridget because I'm sure she's found the original conversation. Before I do that, though, David, just to sum up. So we talked about revenue and the number of acquisitions at capacity. You've raised what's the total you raised to date for capacity? [14:49] >> It's just under a 100,000,000. [14:51] Okay. And the last run was, I believe in October for 26,000,000 a series D? [14:56] >> Yes. You hesitated there. Extended that a little bit because we had some we raised a little bit more on top of that, but yes. [15:04] Okay. And most people, once you get past series B, series C, you can get down to the point where you can negotiate, especially with your background in answers and you're only selling, call it maybe four or five, six, 7% of the business. Were you sort of in that range for the series D? [15:18] >> So the way that we think about it is we [15:23] >> looked at doing our capital raise in a totally different way than most other companies do. So most companies, you start out, maybe you have a seed round, then you go off and you go bring on a VC, then you're maybe trading one VC, early stage VC for a late stage VC. Sometimes you're going into a third, a third VC at that, at that point. And then you end up with this scenario where the founder is diluted. [15:46] >> The founder doesn't have board control. And then when they want to sell or buy or raise capital, they get squeezed. I've seen this store. It's like, it's like one of those, [15:58] Well, David, this is why I'm asking. I can just cut to the real question, which is how much equity of capacity do you still own? [16:03] >> I own just under a third. [16:05] Okay. And you still have board control? [16:07] >> I own a third of the of the equity, and I have my business partner and I have complete board control. [16:12] Okay. That's awesome. Great. Okay. Bridget, subject line. What was it? [16:17] Just on that last point though, Nathan, I mean and this is kinda counterintuitive to every single corporate lawyer doing D and D. The fact that David and Chris have complete control of capacity was a plus point for me and Keith, not a negative. Because for us, we feel like we're we're whole you know, handing over a founder led company to a founder led company, which is [16:35] really important for pushed on this because I'm going, has David actually gone through a series d and still kept more than, like, 10 I mean, most series d founders I interview, they have, like, 5% of the company left, 10% of the company left. So it's great that David and crew have done that. And, obviously, basically, you it's way more aligned with how you think about business building too. [16:51] Yeah. That's it. I mean, the lawyer said, are you sure? They have complete control. It's like, well, we have complete control. So, you know, as long as you're comfortable with that. Do you want me to share my screen? Because I found it. It was on LinkedIn. [17:01] As long as David and you are both comfortable, of course. This is awesome. [17:05] Right. This is this is it. This is what I got in LinkedIn. This was in March. This was March 2024. I sold my last company for 960,000,000, Nathan, do you have to put that into your book? And started a new one, Capacity to help automate support. We have around 2,000 clients across the globe. Given the overlap with what you're doing, I love to sync up repartnership or m and a opportunity up for a quick call, David. [17:26] And then, this is the best example advert for my tool. I just sent him my scheduler. Get him addicted plus one user. [17:37] Did he convert [17:38] the paid account? [17:40] I think I think Marcus [17:42] >> capacity people move over to paid accounts pretty quick. [17:44] Yeah. Marcus upgraded. Okay. So the next the next call I had them with him was was a bit of a support call because, you know, Marcus upgraded. He wanted to ask a few questions. So, yeah, I mean, that was that was it. And that was in March. So there was there was some way to go. And, again, I wanted to emphasize for your audience that, you know, we weren't running a big process. We weren't sort of [18:02] trying to kind of get out at any cost. We we we sold because it was the right thing to because that approach, it didn't we didn't sell in March, but it it started a relationship and a conversation that then led to another couple conversations in September, October that led to, you know, Paul McCartney Paul McCartney Day. [18:22] Yes. You you you tech I went back and looked through our text, Bridget, and this is why I love doing what I do at Founder Path. Right? We're helping founders keep equity as they grow and hopefully make more when they exit. We did not have the privilege of backing Bridget, and you can book me with debt because she just didn't need it, and they were very happy, and it is what that is. But you did text [18:38] me October 7. You said, quote, I have an acquisition offer I'd love to chat with you through to get your advice. If you're in London, we could do face to face. And so, David, she was very good about holding back all the names and the details, but I do remember, Bridget, we had a really good brainstorm, and you were asking really good questions. I could tell you were seriously considering it because of the quality of questions [18:55] you were asking. When did, though, push come to shove? Right? When did the no. David, to your point, there's the total deal price, and then there's the structure, and these are very different. Right? The total deal price could be 60 I'm making this up $50,000,000, but the structure could be 10,000,000 cash, 10,000,000 stock, 10,000,000 earn out, sellers notes, etcetera. When did the total just deal price, not the flavor of the deal, but the deal price, when [19:20] did that really come out? [19:22] >> Yeah. I think the first thing that we did was just focus on, is this the right fit? And I I don't I don't wanna, like, jump past that because I'm a like both at individual level and at the company level. I've worked with brilliant like just a quick story. Worked with a brilliant product person at one point and he came from a larger organization and was an awesome fit for a large organization, but couldn't multitask at [19:53] >> a small scrappy startup. So wasn't, was a bad person or I was a bad boss. It just wasn't the right fit. And so when we, when we try to look at which companies we can go partner with, we need the people. And so part of it is like, we got to find people where, where there's a good mutual fit. If, if the company we're trying to acquire doesn't view us as being the right fit, there's no [20:14] >> way it's culturally going to work. [20:16] And Bridget, how many people are you full time? [20:19] We're about 22 people full time. And we have, we actually have an overall headcount of around 35 people if you include all of our contractors and things. [20:26] Okay. So David, back to the people side. Yeah. [20:28] >> After you've determined, Hey, I think there's a good cultural fit here. I think we can work together. Then it's like, well, what are the, what are the, hot button items? We have some companies we've acquired where they had existing debt we had to go take on. [20:41] Have some Wait. Let's we have a real example here. Let's try to use real wait. And what Bridget, what were the hot button items in this deal? [20:47] So for us, the it was so if you'd asked me a couple of years ago, Nathan, if you and I had been talking about about us being acquired, I would have told you a 100% that I would have wanted to sell and walk away. I would have wanted a 100% cash on close, and I'm I'm, you know, I'm riding off into the sunset. Because I believe that that that that was the only way that made sense [21:09] for us to I'm either running my company or I'm not, but I'm not gonna go in for some sort of hybrid deal. Now as we got to know David's offer and the you know, he's obviously got a team as well that was working with us, and it it did evolve. We did go back and forth. There were certain things about, you know, exactly, you know, how much equity, how much cash, all the rest of it. But [21:28] at the end of the day, what I actually felt quite comfortable was was the fact that we're not riding off into the sunset. We're becoming investors in capacity. So it was really important to us that we like the team, that we like the founder, that we like, you know, as I said, I'm in I'm in favor of founder led companies. I'm in favor of founders having a 100% control. And for me, the hot button topic was [21:48] I didn't want to feel like we were selling you can book me, and we were I don't know. That we were slinking away. Like, actually, this idea that, like, oh, I don't I don't wanna do that anymore. I'm off. I actually wanted I started to strongly feel that we needed continuity. I needed the story of you can book me in the company and the product and everything we've worked towards. There needed to be some continuity there [22:11] that I could be a part of that I liked. So, essentially, it was almost like and we did feel a little bit like this on the day that the day after close. All of us have felt like we've applied for a job to work for capacity. You know, we're all we we've all started to work for capacity now, and that needed to be as good and as important for me and Keith as anybody else. So I [22:29] did so the alternatives for us would have been private equity. You know, all of these huge vehicles that come along and try to scoop up loads of SaaS companies at about our kind of level. And we all know their names. You know, they're absolutely massive. And for me, I think I'd always have felt like even if they'd given me double if even if I'd got double double the amount, I'd all I would always have felt like [22:50] I was walking away from something that I helped create that I think I'm very proud of. This way and so I I never did it. We got offers. In fact, got offers over the last couple of years, we've had quite a few offers, but I never wanted to do it because I didn't want that feeling. And I think that the the point that I realized we could sell was actually was when we went to St. Louis [23:10] in Missouri where capacity is based, me and Keith flew out. So to try to reduce the amount of time for DD, we did a face to face, which I'd never done before, but I 100% recommend it. So me and Keith went to St. Louis. And on the first day we were there, obviously, everybody's a little bit trepidatious. I do my presentation. We meet David. We meet the team. They do their presentations. And everybody was so enthusiastic, [23:34] and there was so much energy. And we just wanted to crack on with scheduling and customers and support and what we're doing. Me and Keith went back to the hotel that night, we stared at each other. We're like we just basically said this is on. This is on. You know? They they wanna sell to us. They wanna buy to they wanna buy us, and we wanna sell to them. And I think there is it's an [23:52] important thing. [23:54] Was in when was that, David? [23:55] >> That was in, October end of October? [23:58] >> That was how old? [23:59] Because I Halloween. [24:00] It was Halloween. [24:01] >> Costumes the next day. [24:02] It was Halloween. It was Keith's birthday. Yeah. [24:04] >> Our UK friends with [24:06] with Howard. David dressed up as a sheriff on the day. But it was Halloween. And and so that was what really clicked, that emotional feeling of, like, yeah, we can do this. This feels safe to do this. We like these people. We like this team. We like what we like the joint plan. We like the vision. And what I've said to the team, it's like as we're the space shuttle docking on the International Space Station. You [24:27] know, the mission stays the same. We're still doing the same stuff, but we're basically joining a a a much larger, bigger operation so we can keep going with it. Mhmm. [24:37] Now put a put a cherry straw on top of this cake here. Share what you're comfortable sharing. My audience obviously loves numbers. Maybe I won't push you on a cash number, but, David, can you at least maybe share a revenue multiple you guys ended up trading at and getting the deal done at? [24:50] >> I would say we got to a number that was [24:54] >> great for Bridget, great for us. We both feel good about it in both ways. Because you gotta remember, anytime we it was a mix of cash and equity, but anytime [25:02] we If you're not gonna give me the top line, like, multiple because my my audience will kill me if I don't get something from you, can I you at least show the percentages of how it was split? So for example, 10% cash, 30% equity, you know, whatever whatever that and then they can't do the math because we don't know what the total multiple is anyway. [25:18] >> Yeah. I mean, it's was it like a third [25:21] in Orgin, are you comfortable with this? [25:23] I don't mind. The these but these are David's numbers. If I know the number, David, you want me to I know the split. So it's fifty fifty, 50 cash, 50 equity. And that's what we were happy with. [25:32] We we were happy with And did you start there with that initial offer, or did did you have to work to get to that? [25:37] We we negotiated. There was quite a few different terms that we negotiated, but I wanna say this is really important is that we were able to take a really generous amount of equity that we're really super happy with. A, because it feels like we're we're fully invested the success of You Can Book Me Inside capacity, but also because we're bootstrapped. So for me and Keith, as founders, we could take a, a hybrid offer much more easily [26:01] than so many people who, as David says, take on far too much complicated cap table nonsense at the very beginning. And I highly recommend it because as founders, as bootstrap founders, we were able to do a deal that exactly when we got our number, Nathan, we got exactly what we wanted. We're really happy. But at the same time, we've actually now got this new relationship with Capacity and David, which makes it even better than what we [26:23] were doing before. [26:24] >> Yeah. The the last thing I just kinda leave us with, because I know we're hitting time, is, Nathan, from our perspective, whenever we work with a company like You CanBookMe, What if the company isn't convinced that capacities equity is going to be worth X plus Y in the future, then we're probably not the right fit. We want everybody incentivized to be able to say, Hey, look, we want to build something together. And that means, yeah, you [26:49] >> should get compensated for what you built and have a good outcome. But we really like aligning the incentives where we're building something together. And the combination of these companies is much bigger and brighter than either one of them stand alone. [27:04] Yep. Well, guys, I wanna be respectful of everybody's time for the sake of my audience just to run down the story. We don't know what the total sort of top line multiple was, but let's say it was something very conservative, like two x on 5,000,000. That'd be a 10,000,000 deal price. And if it was 50% cash, that's 5,000,000 cash to a bootstrapper. Right? A bootstrapper team and bridge it. Right? And then 50% equity can go for [27:24] the ride after that. That's really what you wanna build. Right? You look how happy she is. She has full control. She had no board. She had to convince it was her and Keith in Halloween costumes presenting in Saint Louis, Missouri to get the deal done before or after a Paul McCartney concert. David, Bridget, thank you so much for the details. Thanks for taking us to the top, and congratulations. [27:41] >> Thank you. [27:42]...

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