Capacityrevenue & funding

Company snapshot

• YouCanBook.me—launched in 2012 and now operating as Capacity’s scheduling business—has evolved from a fully-bootstrapped tool into a mature SaaS unit.
• Current ARR: ≈ $5 million
• Monthly volume: ≈ 1 million bookings
• Prior external funding: none (100 % customer-funded)
• Deal structure at exit: 50 % cash / 50 % Capacity equity
• Acquisition closed on 18 Dec 2024

Growth trajectory

• Revenue expansion was steady rather than “hockey-stick,” but it compounded impressively over time.
• ARR grew from ≈ $1 million (2016-17) to ≈ $5 million (2024)—a 5× jump in ~7 years.
• A pivotal catalyst: Capacity’s 2 000-customer base needed a native scheduler; YouCanBook.me needed reach—strong product-market synergy.
• Bookings milestone achieved just before signing: > 1 million bookings per month.

Funding & buyer context

• The contrast between bootstrapper and well-funded acquirer shaped the deal’s dynamics.
• YouCanBook.me: never raised outside capital—$0 total.
• Capacity: ≈ $100 million raised to date (latest $26 million Series D in Oct 2024).
• Capacity FY-2024 ARR: ≈ $43 million.
• M&A cadence: 8–9 prior acquisitions, guided by a “24-step customer-experience journey.”

Team & culture

• A lean, remote-first crew will now anchor Capacity’s scheduling division.
• Full-time employees: 22.
• Total headcount incl. contractors: ≈ 35.
• Headquarters: Bedford, U.K. (operates fully remote).
• Post-deal plan: entire team—including founders—joins Capacity.

Founder snapshot

• Bridget Harris continues to steer the product while sharing in the upside of the enlarged company.
• Role: Co-founder & CEO.
• Personal note: married to co-founder Keith Harris.
• Post-sale status: remains in charge and now a Capacity shareholder.

Deal-making moments

• A few colorful beats humanize the transaction timeline.
• First outreach: LinkedIn DM (Mar 2024)—“Sold my last company for $960 M… would love to sync…”
• In-person diligence: Halloween 2024 in St. Louis (teams met in costume).
• Signing scene: on a train home from a Paul McCartney concert, 18 Dec 2024.
• Capacity’s thesis: “Fill every one of 24 CX steps—scheduling was the missing piece.”

Quick-fire numbers

• For at-a-glance reference:
• 12 years bootstrapped.
• $5 M ARR.
• 1 M bookings / month.
• 22 FTE / 35 total staff.
• 50 % cash / 50 % equity deal.
• 18 Dec 2024 close.
• Capacity: $43 M ARR • $100 M raised • $26 M Series D • 8-9 acquisitions • 24-step CX roadmap.