Each Tuesday, we reverse-engineer a real SaaS company's revenue, profit, CAC, funnels, and its top growth tactic.
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Our vision is to expedite the change from a linear towards a circular economy.
We make software, that enables companies to rent out their products instead of just selling them. In this way, we create further sales potential for our customers and at the same time bring sustainability to e-commerce.
With our subscription management software for physical products, we support young companies in optimizing and scaling existing rental models and help established companies to build new, circular business models as a second mainstay.
Our software is a white label solution that creates a customer-centric rental experience along the entire value chain of the rental model. Starting with the conclusion of a rental agreement, the set-up of recurring payments, the self-service by the end consumer up to the administration and tracking of all products as well as the integration of logistics service providers and financing partners in the backend.
We make circular business models easy.
Last updated
In 2024, circuly's revenue reached $6.6M. The company previously reported $4.9M in 2023. Since its launch in 2019, circuly has shown consistent revenue growth.
circuly is a bootstrapped Sustainability Management Software startup. Founded in 2019, circuly has grown to $6.6M in revenue without raising any venture capital or outside funding.
As a self-funded Sustainability Management Software SaaS company, circuly has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold | Source |
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| Advice for 20 year old self | - |
We do not have customer count information for circuly yet.
circuly employs approximately 13 people as of 2026, down from 16 in 2023, including 1 sales reps that carry a quota.
circuly generates an estimated $6.6M in annual revenue.
circuly was founded by Victoria Erdbrugger.
The CEO of circuly is Victoria Erdbrugger.
circuly is bootstrapped and has not raised outside funding.
circuly has 13 employees.
circuly is headquartered in Bielefeld, Germany.
circuly operates across multiple industries. Browse revenue, funding, and growth data for circuly in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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2024 Revenue
$6.6M(Est.)
Funding
$0
Team
13
Founded
2019
| Year | Milestone | Source |
|---|---|---|
| 2024 | circuly Hit $6.6m revenue in October 2024 | Estimated |
| 2023 | circuly Hit $4.9m revenue in December 2023 | Estimated |
| 2021 | circuly Hit $512.1k revenue in April 2021 | |
| 2019 | Launched with $0 revenue |
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 13 employees (December 2024) | |
| 2024 | Reached 13 employees (October 2024) | |
| 2023 | Reached 16 employees (December 2023) | |
| 2022 | Reached 23 employees (December 2022) | |
| 2021 | Reached 2 employees (December 2021) | |
| 2021 | Reached 6 employees (April 2021) |
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