Gezerlis did not name direct competitors by name in the interview. He stated that when L'Oreal first approached Convert Group approximately three years before the interview, no solution for measuring e-commerce market share existed anywhere in the world, including in Asia or the United States, positioning Convert Group as a first-mover in its category.
For valuation context, Gezerlis referenced Similarweb, which had recently completed an IPO on the New York Stock Exchange at approximately 17 times revenue. He cited this as a comparable for Convert Group's own fundraising valuation of 15 times revenue. This figure reflects Gezerlis's characterization of Similarweb's IPO multiple and is not a company-confirmed figure from Similarweb.