Panayotis Gezerlis
- Founder at Convert Group
GetLatka interview
How Convert Group Reached 78 Customers and 100% Year-Over-Year Growth (Interview with Panayotis Gezerlis)
Panayotis Gezerlis (Founder of Convert Group) spoke to Nathan Latka on July 14, 2021.
Convert Group figures from the interview
- Customers (2021)
- 78
- Avg Contract Value (2021)
- €20,000 per year
- Year-over-Year Growth (2021)
- 100%
- Gross Logo Churn (2021)
- 2.5% annually
- Team Size (2021)
- 50
“Well, it was three years ago that L'Oreal came to us and they asked us if they could find a way to measure their market shares in e commerce. So we told them that this doesn't exist anywhere in the world, neither in Asia or The United States. And they asked us to make a project. So that's why how we came with the idea to create a SaaS platform to actually give data to brands like L'Oreal on how they perform on e commerce.”
“I was trying to do both for like two years. I saw that this was not possible. So we sold our consultancy to Ernst and Young this January.”
“Well, last year we were about double of that 800. And this year, again, are double of that. So every year we go, you know, double times our ARR.”
Bio
Pan has been managing projects and firms across various industries with a focus on eBusiness & Technology. Amongst his roles was Head of Business Planning, for the leading mobile commerce firm, Upstream, with business development responsibilities in 40 countries. He founded Convert Group on 2014 as an eCommerce Consultancy and in 2019 they pivoted into an Enterprise SaaS with his partner, Elena.