Founder Interview Video
How Kit (Formerly ConvertKit) Reached $25M ARR While Staying Bootstrapped and Profitable (Interview with Founder and CEO Nathan Barry)
Chapters
- 0:01Introduction and Community Building
- 0:31Ghost Town Investment and In-Person Community
- 5:39ConvertKit's Early Near-Death Moment and First Team Retreat
- 8:14ConvertKit Revenue and Profitability Today
- 8:57Nathan Barry's Origin Story: Woodworking and Early Sales
- 13:13College Dropout and First $10K Contract
- 24:21ConvertKit Commerce Launch and GMV Progress
- 30:02Powered By ConvertKit as a Growth Channel
- 31:13SEO Strategy and Creator Photo Link Building
- 40:38Affiliate Program Size and Payouts
- 43:52Freemium Plan Launch and Conversion Rates
- 47:08Profit Sharing, Equity Split and Paid Advertising Spend
- 55:18Acquisitions, Investments, and Capital Leverage