Top 1 SaaS Companies in Wellington, Canada, November 2026

Wellington, Ontario, Canada

Willful is a Canadian online estate-planning platform that guides people through making a legal will, power of attorney documents and other end-of-life plans for a one-time fee, with free updates. Co-founders Kevin Oulds and Erin Bury started it in 2017 after a death in Oulds' family; Bury, an advisor and investor from the start, became CEO in 2019. Willful is available in all 10 provinces, with a bilingual offering in Quebec, and in 2022 it became the first online will provider to receive a conditional licence from the Law Society of Ontario. In late 2020 Bury told Latka that Willful had created about 40,000 documents for roughly 10,000 to 15,000 paying customers, had a team of 15 and had broken "a million dollar run rate" on one-time sales; she named no currency and declined to share fiscal-year revenue. Willful raised a C$1.1 million seed round led by Tactico in 2020, a C$750,000 bridge round in 2021 that included Dragons' Den investor Michele Romanow, and C$1 million more in 2023. It reported three-year revenue growth of 453% when it ranked No. 93 on The Globe and Mail's 2024 list of Canada's Top Growing Companies, and says more than 500,000 Canadians trust it.