Strzzano, Lombardia, Italy
Aryel is an Italian software-as-a-service augmented reality marketing platform founded in March 2020 and headquartered in Italy. The platform enables brands and creative agencies to build and launch AR marketing campaigns without coding skills or app downloads, and includes analytics tools designed to help customers measure campaign ROI across e-commerce, print media, and gamification channels. The company was bootstrapped from launch through October 2021, when it closed a $700,000 seed round via SAFE instrument with a floor valuation of $2,500,000 and a cap of $8,000,000. By December 2021, Aryel reported approximately $25,000 in monthly recurring revenue, up from $5,000 per month in December 2020, and was on pace to close 2021 with roughly $300,000 in total annual revenue. Co-founder and CEO Mattia Salvi, age 25 at the time of the interview, leads a team of 15 people including five engineers and three sales representatives. The company operates a freemium model with approximately 5,000 registered users, of whom 15 percent, or roughly 250 monthly SaaS subscribers, are paying customers at an average of approximately 180 euros per month.
- Revenue
- $1.9M
- Customers
- 250
- Year founded
- 2020
- Funding
- $794K
- Team size
- 54
- Growth
- -