Aryel Revenue, Valuation & Funding (2024)

Aryel generated an estimated $1.9M in annual revenue in 2024.

Aryel closed 2021 with approximately $300,000 in total annual revenue, up from $60,000 in 2020, representing roughly 400 percent year-over-year growth. At the time of the December 2021 interview, the company was generating approximately 20,000 euros, or about $25,000, in monthly recurring revenue, compared to $5,000 per month in December 2020, a fivefold increase over twelve months.

As of December 2021, Aryel had approximately 5,000 registered users on its platform, of whom 15 percent, or roughly 750 accounts, are classified as paid. However, Salvi clarified that this paid count includes lifetime deal customers. The active monthly SaaS subscriber base stands at approximately 250 customers.

Aryel operates a freemium model. The entry-level commercial plan starts at 29 euros per month, which unlocks commercial use rights. Higher-tier plans add features such as white-label branding, custom domain connection, and advanced reporting. The average revenue per user among paying monthly subscribers is approximately 180 euros per month, as stated by Salvi during the interview.

Aryel generates revenue through a freemium SaaS model. A free tier is available for personal and hobby use with no commercial rights. Paid plans begin at 29 euros per month for commercial access, with additional features available as upgrades within the platform. The average monthly revenue per paying SaaS customer is approximately 180 euros.

The company's customer acquisition cost is approximately $60 per paid account, derived from a cost per lead of roughly $10 on Google and a free-to-paid conversion rate of 15 percent, meaning approximately six leads are required to convert one paying customer. In December 2021, Aryel was spending $10,000 per month on Google and Facebook advertising, compared to an initial launch spend of $1,000 on those same channels in 2020.

Profitability was not discussed in the interview. Gross margin, churn, LTV, payback period, burn rate, and runway were not discussed in the interview.

Aryel employed 15 people as of December 2021. The team includes five engineers and three sales representatives. No further breakdown of team composition by function was provided during the interview.