
Vidigueira, Portugal
Founded in 2016, HiJiffy aims to improve guest communications in the hospitality industry through conversational AI. With its innovative Guest Communication Hub, HiJiffy bridges the gap between hotels and their guests, automating interactions and increasing revenue from direct bookings and upselling. HiJiffy was named by the UNWTO as one of the most innovative companies in global tourism. Hotel Tech Report also named HiJiffy a top choice in the chatbot category and awarded its global customer support a prestigious level III certification. HiJiffy is powered by its own AI, Aplysia, developed in-house by a dedicated expert team. Combining advanced natural language processing, sentiment analysis, large language models (LLMs) and generative AI technologies, Aplysia provides accurate, human-like responses across over 130 languages. In 2025, over 2,300 hotels in more than 60 countries use HiJiffy to optimise operations and improve communication across the entire guest journey. The solution’s impact is backed by real-world results: • Over 87% automation rate on answering guest queries • 92% guest satisfaction score • 5% direct booking conversion through chat • 70% reduction in incoming
- Revenue
- $6.3M
- Customers
- -
- Year founded
- 2016
- Funding
- -
- Team size
- 57
- Growth
- -