Iselin, New Jersey, United States
Birdzi is a B2B SaaS customer intelligence platform that sells personalized marketing and promotion technology exclusively to supermarket retailers. The company's platform sits on top of existing grocery loyalty programs, using first-party transaction data and machine learning to generate six to eight individualized offers per shopper per week, replacing the traditional CPG-driven coupon model with a shopper-first personalization engine. As of mid-2022, Birdzi serves approximately 10 grocery chain customers at an average monthly contract value of roughly $40,000, producing an annualized run rate of close to $5 million. The company reached cash flow positive status by mid-2022 after burning $150,000 per month as recently as 2019, adding nearly $2 million in ARR over the prior 24 months despite operating through the pandemic. Founded by Shekar Raman, who serves as CEO, Birdzi has raised approximately $9.4 million in total funding across a $1 million pre-seed round in 2014, a $3.5 million seed round in 2018 at a roughly $20 million post-money valuation, and $1.2 million in convertible notes closed in 2021. The company is targeting $5 million in realized revenue as the threshold for a competitive growth equity round it expects to pursue in early 2023, at which point Raman projects a valuation of $50 million to $60 million.
- Revenue
- $10M
- Customers
- 10
- Year founded
- 2014
- Funding
- $5.7M
- Team size
- 25
- Growth
- -
