Top 2 SaaS Companies in Lutz, United States, September 2026

Lutz, Florida, United States

Pricimetrics is a pre-revenue pricing optimization software company founded in 2019 by Mike Kimel, who holds a PhD in economics from UCLA and brings roughly 30 years of experience in analytics and pricing. The company's software identifies profit-maximizing prices across a company's full SKU catalog and provides simulation tools, ad and circular response analysis, and profitability guidance. Kimel's stated ambition is to democratize enterprise-grade pricing technology, making it accessible to businesses that cannot afford the $150,000 to $250,000 annual site licenses charged by established competitors such as PROS Holdings. As of February 2023, Pricimetrics operates with 10 team members, nine of whom work for equity without cash compensation. The company has invested approximately $100,000 of founder capital to build its minimum viable product and has assembled a three-person sales team focused on landing the first paying customer. The company is bootstrapped and has not yet closed an outside funding round. Kimel originally launched the entity in 2019 as a consulting vehicle, retaining the same client base for roughly eight years before pivoting the company toward software approximately one and a half years prior to the interview. The company uses React for its front-end development and targets businesses with at least 50 SKUs that conduct meaningful transaction volume.