Portland, Oregon, United States
Segmetrics is a marketing analytics and attribution platform founded in 2015 by Keith Perhac, who serves as CEO. The company helps marketers track the long-term value of their leads by connecting ad spend to downstream customer outcomes across more than 130 integrations. Perhac built the first version of the product in six weeks while running a marketing agency, initially delivering results as a text file over Skype before adding a proper login and billing system. The company reached approximately $4 million in annual revenue by 2026, serving more than 5,000 paying customers with a team of fewer than 10 people. Segmetrics has raised only $100,000, a seed investment from Tiny Seed in 2020 when monthly recurring revenue stood at roughly $10,000. The company has carried no debt and has grown without paid advertising since mid-2025, relying instead on affiliate partners, organic search, and YouTube content. Perhac declined a hypothetical $60 million acquisition offer, stating his goal is for Segmetrics to become the default analytics install for anyone standing up a marketing site, in the same way Google Analytics once was for general web properties.
- Revenue
- $5M
- Customers
- 5K
- Year founded
- 2016
- Funding
- $225K
- Team size
- 10
- Growth
- -