Marketing Analytics SoftwarePortland, OregonFounded 2016CEO Keith Perhac
Segmetrics is a marketing analytics and attribution platform founded in 2015 by Keith Perhac, who serves as CEO.
Segmetrics' annual revenue was $5M in April 2026 (source not recorded). Segmetrics is #561 on the Latka List, level with 27 others. The list ranks the 1,301 companies Nathan Latka has interviewed by revenue.
| As of | Revenue | Source |
|---|---|---|
| Sep 2016 | $60K | – |
| 2022 | $1M | – |
| Dec 2023 | $202.5KEST | GetLatka estimate |
| Oct 2024 | $275.7KEST | GetLatka estimate |
| Apr 2026 | $5M | – |
– source not recorded
Segmetrics has raised $225K across two rounds since 2020. The latest was a $125K Seed round in December 2020.
| Date | Round | Raised | Source |
|---|---|---|---|
| Dec 2020 | Seed | $125K | – |
| 2020 | Seed | $100K | Keith Perhac on cameraRead the transcript at 21:04 |
| Total raised | $225K |
Nathan Latka has interviewed Segmetrics once, speaking with Keith Perhac. Each figure links to the second it was said.
February 2026 · Keith Perhac, Founder and CEO
Growth tactics they described: Organic SEORead the transcript at 13:02Affiliate MarketingRead the transcript at 14:01
Segmetrics competes most directly with Funnelytics and LeadsRx. It is the largest of the three by revenue.
| Company | Revenue | Funding | Employees | Customers | Founded |
|---|---|---|---|---|---|
| Segmetrics | $5M | $225K | 10 | 5K | 2016 |
 Funnelytics | $1.3M | $1.2M | 11 | 160 | 2018 |
 LeadsRx | $713.1K | $10K | 10 | – | 2015 |
#185 of 870 Marketing Analytics Software companies by revenue · category median $1.7M · See the ranking
Keith Perhac founded Segmetrics in 2016 and runs it as CEO. Segmetrics has 10 employees (2026), up from 9 a year earlier.
| As of | Employees | Source |
|---|---|---|
| 2026 | 10 | Keith Perhac on cameraRead the transcript at 5:42 |
| Oct 2024 | 9 | |
| Dec 2023 | 9 | |
| Dec 2022 | 8 | |
| Dec 2021 | 7 | |
| Sep 2016 | 8 | – |
Segmetrics' annual revenue was $5M in April 2026 (source not recorded).
Segmetrics has raised $225K across two funding rounds. The latest was a $125K Seed round in December 2020.
Segmetrics has 10 employees as of 2026, as Keith Perhac said on camera.
Keith Perhac is the CEO of Segmetrics and founded the company in 2016. Nathan Latka interviewed Keith Perhac in February 2026.
Keith Perhac founded Segmetrics in 2016.
5 said on camera · 4 from public sources · 2 estimates. Founder figures link to the second they were said; public figures name their source; estimates are marked EST and say whose they are. Not financial advice. The Latka List ranks the private, operating companies Nathan Latka has interviewed by the latest revenue figure on each profile, reported or estimated; equal figures share a rank.
Updated Oct 30, 2026Data disclaimerReport a correctionClaim this profile