February 2026 · Keith Perhac, Founder and CEO
How SegMetrics Grew to 5,000 Paying Customers, Then Cut Paid Ads to Zero (Interview with CEO Keith Perhac)
- Customers5,000Watch at 4:45
- Employees10Watch at 5:42
- Outside funding$100KWatch at 21:53
Segmetricsrevenue & funding
Marketing Analytics SoftwarePortland, OregonFounded 2016CEO Keith Perhac
Segmetrics is a marketing analytics and attribution platform founded in 2015 by Keith Perhac, who serves as CEO.
segmetrics.ioUpdated Oct 3, 2026
- Customers
- 5K
Segmetrics revenue
Segmetrics' annual revenue was $5M in April 2026 (source not recorded). Segmetrics is #607 on the Latka Top, level with 29 others. The Latka Top ranks the 1,372 companies Nathan Latka has interviewed by revenue.
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$2M
$4M
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$1M
$202.5K
$275.7K
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$5M
2017201820192020202120222023202420252026
All 5 revenue readings, with sources
| As of | Revenue | Source |
|---|---|---|
| Sep 2016 | $60K | – |
| 2022 | $1M | – |
| Dec 2023 | $202.5KEST. | GetLatka estimate |
| Oct 2024 | $275.7KEST. | GetLatka estimate |
| Apr 2026 | $5M | – |
– source not recorded
Segmetrics funding rounds & investors
Segmetrics has raised $225K across two rounds since 2020. The latest was a $125K Seed in December 2020.
| Date | Round | Raised | Source |
|---|---|---|---|
| Dec 2020 | Seed | $125K | – |
| 2020 | Seed | $100K | Keith Perhac on cameraWatch at 21:04 |
| Total raised | $225K |
Interviews with Keith Perhac
Nathan Latka has interviewed Segmetrics once, speaking with Keith Perhac. Each figure links to the second it was said.
Growth tactics they described: Organic SEOWatch at 13:02Affiliate MarketingWatch at 14:01
Segmetrics competitors
Segmetrics competes most directly with Funnelytics and LeadsRx. It is the largest of the three by revenue.
| Company | Revenue | Funding | Employees | Customers | Founded |
|---|---|---|---|---|---|
| Segmetrics | $5M | $225K | 10 | 5K | 2016 |
 Funnelytics | $1.3M | $1.2M | 11 | 160 | 2018 |
 LeadsRx | $713.1K | $10K | 10 | – | 2015 |
#192 of 885 Marketing Analytics Software companies by revenue · category median $1.7M · See the ranking
Segmetrics CEO, founders & employees
Keith Perhac founded Segmetrics in 2016 and runs it as CEO. Segmetrics has 10 employees (2026), up from 9 a year earlier.
- Keith PerhacCo-founder & CEO
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10
2017201820192020202120222023202420252026
All 6 headcount readings, with sources
| As of | Employees | Source |
|---|---|---|
| 2026 | 10 | Keith Perhac on cameraWatch at 5:42 |
| Oct 2024 | 9 | |
| Dec 2023 | 9 | |
| Dec 2022 | 8 | |
| Dec 2021 | 7 | |
| Sep 2016 | 8 | – |
Segmetrics FAQ
How much money does Segmetrics make?
Segmetrics' annual revenue was $5M in April 2026 (source not recorded).
How much funding has Segmetrics raised?
$225K across 2 rounds; the latest was a $125K Seed in December 2020.
Who is the CEO of Segmetrics?
Keith Perhac, a co-founder.
Who founded Segmetrics?
Keith Perhac, in 2016.
How many employees does Segmetrics have?
About 10 as of 2026.
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How this page is sourced
5 said on camera · 4 from public sources · 2 estimates. Founder figures link to the second they were said; public figures name their source; estimates are marked EST. and say whose they are. Not financial advice. The Latka Top ranks the private, operating companies Nathan Latka has interviewed by the latest revenue figure on each profile, reported or estimated; equal figures share a rank.
Updated Oct 3, 2026Data disclaimerReport a correctionClaim this profile