Boukris identified Sourcepoint as a direct competitor in the consent management space, noting that Sourcepoint launched earlier than Didomi and had raised $48 million in total funding. According to Boukris, Sourcepoint's average contract value was higher than Didomi's at the time of acquisition, and its customer base was concentrated in enterprise accounts in the US and UK, which he described as more valuable geographies. These figures reflect Boukris's characterization of Sourcepoint and are not independently confirmed by Sourcepoint.
Didomi ultimately acquired Sourcepoint in 2025 through Marlin Equity Partners' backing, describing it as a complementary portfolio rather than a pure competitor combination. Addingwell, a martech platform also acquired in 2025, was described as adjacent rather than a direct competitor, serving a similar ideal customer profile with a focus on marketing technology rather than privacy technology.