Marketing Evolution
2024 Revenue
$40.3M(Est.)
Funding
$50.7M
Team
318
Founded
2000
Marketing Evolution Revenue & Funding (2024)
Marketing Evolution generated an estimated $40.3M in annual revenue in 2024. Source: GetLatka estimate
Marketing Evolution is a full-service provider of marketing ROI management solutions, delivering real-time, one-to-one marketing optimizations. It partners with Fortune 500 marketers, helping them to more confidently and effectively measure the impact of their marketing efforts, make better marketing decisions, meet KPI objectives, and improve marketing ROI.
Last updated
Marketing Evolution Revenue
In 2024, Marketing Evolution's revenue reached $40.3M. The company previously reported $30M in 2023. Since its launch in 2000, Marketing Evolution has shown consistent revenue growth.
| Year | Milestone | Source |
|---|---|---|
| 2024 | Marketing Evolution Hit $40.3m revenue in October 2024 | Estimated |
| 2023 | Marketing Evolution Hit $30m revenue in November 2023 | Estimated |
| 2020 | Marketing Evolution Hit $32.7m revenue in August 2020 | Not recorded |
| 2000 | Launched with $0 revenue |
Marketing Evolution Valuation, Funding Rounds
Marketing Evolution has not publicly disclosed its valuation. The company has raised $50.7M in total funding to date.
Marketing Evolution has raised $50.7M in total funding across 3 rounds, most recently a $26.1M Series C round in 2019.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2019 | Series C | $26.1M | - | - | Not recorded |
| 2018 | Series B | $20.6M | - | - | Not recorded |
| 2017 | Series A | $4M | - | - | Not recorded |
Founder / CEO
Stephen Williams
CEO
Stephen Williams became CEO of Marketing Evolution in 2022, capping a path that began in the company's innovation lab and ran from engineer up through the ranks. Founded in 2000 and headquartered in New York, Marketing Evolution offers a SaaS platform that measures and optimizes marketing spend across the full media mix for large enterprise brands, turning fragmented campaign data into decision-ready insight.
Marketing Evolution Employees & Team Size
Marketing Evolution employs approximately 318 people as of 2026, up from 275 in 2023, including 30 sales reps that carry a quota.
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 318 employees (December 2024) | Not recorded |
| 2024 | Reached 275 employees (October 2024) | Not recorded |
| 2023 | Reached 275 employees (September 2023) | Not recorded |
| 2023 | Reached 275 employees (January 2023) | Not recorded |
| 2022 | Reached 303 employees (January 2022) | Not recorded |
| 2021 | Reached 305 employees (August 2021) | Not recorded |
| 2020 | Reached 334 employees (December 2020) | Not recorded |
| 2020 | Reached 50 employees (August 2020) | Not recorded |
| 2020 | Reached 349 employees (June 2020) | Not recorded |
| 2019 | Reached 354 employees (December 2019) | Not recorded |
| 2018 | Reached 317 employees (December 2018) | Not recorded |
Frequently Asked Questions about Marketing Evolution
What is Marketing Evolution's revenue?
As of 2024, Marketing Evolution generated an estimated $40.3M in annual revenue.
Who founded Marketing Evolution?
Marketing Evolution was founded by Stephen Williams.
When was Marketing Evolution founded?
Marketing Evolution was founded in 2000.
Who is the CEO of Marketing Evolution?
The CEO of Marketing Evolution is Stephen Williams.
How much funding does Marketing Evolution have?
Marketing Evolution raised $50.7M across 3 rounds.
How many employees does Marketing Evolution have?
As of 2024, Marketing Evolution had 318 employees.
Where is Marketing Evolution headquartered?
Marketing Evolution is headquartered in New York, New York, United States.
Compare Marketing Evolution to the industry
Marketing Evolution operates across multiple industries. Browse revenue, funding, and growth data for Marketing Evolution in each sector below.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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