Total Expert
Saint Louis Park, Minnesota, United States
How Total Expert hit $30.8M revenue and 100 customers in 2023.
Total Expert is a fintech software pioneer of the first modern, enterprise-level Marketing Operating System (MOS) that enables financial services organizations to create customers or members for life by re-humanizing complex financial decisions. The company's system aligns marketing, sales and compliance in a single system of record, allowing salespeople to grow their marketing and sales efforts while ensuring they stay compliant with complex regulations and marketing content and brand assets can be developed at the community level and every asset ever created, downloaded or deployed is tracked with on-demand audit-level reporting, enabling businesses and mortgage related businesses to have settings for endless custom reporting and analytics options based on the unique preferences of the organization and manage their financial lives in the digital, social era.
2012
Founded
$30.8M
2023 Revenue
19.19%
YOY
$86M
Funding
Total Expert Revenue
In 2023, Total Expert revenue run rate hit $30.8M in revenue.
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2023
Total Expert hit $30.8M in revenue in 2023
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2020
Total Expert hit $19.5M in revenue in 2020
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2012
Total Expert launched in 2012 with $0 revenue
Total Expert Funding History
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2019 Series C
Total Expert raised a Series C of in October, 2019
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2018 Series B
Total Expert raised a Series B of in October, 2018
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2016 Series A
Total Expert raised a Series A of in April, 2016
| FUNDING DATE | ROUND | AMOUNT | VALUATION |
|---|---|---|---|
| October, 24 2019 | Series C | ||
| October, 11 2018 | Series B | ||
| April, 12 2016 | Series A |
Team
Total Expert has 303 total employees and 37 sales reps that carry a quota. They have 100 customers an engineering team of 60 and a marketing team of 16.
| DISTRIBUTION | QTY |
|---|---|
| Total team size | 303 |
| Engineer | 60 (20%) |
| Sales | 37 (12%) |
| Marketing | 16 (5%) |
Founder / CEO
Joe Welu
Q&A
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What's your age?
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Favorite online tool?
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Favorite book?
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Favorite CEO?
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Advice for 20 year old self
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Customers
Churn
Total Expert Executives
| Name | Position | Working Email | Personal Email |
|---|---|---|---|
| Joe Welu | CEO | [email protected] | - |
Total Expert Employees
| Name | Position | Working Email | Personal Email |
|---|---|---|---|
| Joe Welu | CEO | [email protected] | - |
Frequently Asked Questions about Total Expert
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When was Total Expert founded?
Total Expert was founded in 2012.
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How much revenue does Total Expert generate?
Total Expert generates $30.8M in revenue.
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Who is the CEO of Total Expert
The CEO of Total Expert is Joe Welu.
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How much funding does Total Expert have?
Total Expert raised $86M.
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How many employees does Total Expert have?
Total Expert has 303 employees.
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Where is Total Expert headquarters?
Total Expert is headquartered at Saint Louis Park, Minnesota, United States
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