Total Expert logo
Founded 2012

Total Expert

2020 Revenue

$19.5M

YOY

Funding

$86.0M

How Total Expert hit $19.5M in Revenue with 100 Customers in 2020.

About Total Expert

Total Expert is a fintech software pioneer of the first modern, enterprise-level Marketing Operating System (MOS) that enables financial services organizations to create customers or members for life by re-humanizing complex financial decisions. The company's system aligns marketing, sales and compliance in a single system of record, allowing salespeople to grow their marketing and sales efforts while ensuring they stay compliant with complex regulations and marketing content and brand assets can be developed at the community level and every asset ever created, downloaded or deployed is tracked with on-demand audit-level reporting, enabling businesses and mortgage related businesses to have settings for endless custom reporting and analytics options based on the unique preferences of the organization and manage their financial lives in the digital, social era.

Monthly Revenue

$1.6M

Total Expenses

$1.6M

=
Net Income

-$1.0

Ebidta Margin

0.00%

+
YOY Growth

=
Rule of 40

0


Headquarters

Saint Louis ParkMinnesotaUnited States
$Funding$Revenue

Total Expert Revenue

In 2020, Total Expert revenue run rate hit $19.5M in revenue.

$19.5M

Total Expert Valuation and Funding History

Total Expert has raised a total of $86.0M.

Why are so many SaaS founders taking money from Founderpath.com instead of VC's?
Funding DateRoundAmountTotalValuation
10/24/2019Series C$52.0M
10/11/2018Series B$20.0M
04/12/2016Series A$14.0M

Customers

Total Expert has 100 customers.

Lifetime Months

×
Monthly ARPU

=
Lifetime Dollars


Acquisition Cost

Average Annual Price

$0$0.0024681012

Churn

Total Expert has an annual churn rate of 0.00%

Churn vs Expansion

-100-500%50100
Gross Annual Dollar Churn

-0.00%

Annual Dollar Expansion

0.00%

Net Revenue Retention

0.00%

Team

Employees

Total Expert has 250 employees. They have 36 sales reps that carry a quota They have an engineering team of 39. and a marketing team of 16.

20182019202019.00%▲19.00%▲
DistributionQty

Total Team Size

250

Engineers

39 (16%)

Sales

36 (14%)

Marketing

16 (6%)

CEO/Founder

Joe Welu


CEO Q&A

What's your age?

-

Favorite online tool?

-

Favorite book?

-

Favorite CEO?

-

Advice for 20 year old self

-


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Frequently Asked Questions about Total Expert

When was Total Expert founded?

Total Expert was founded in 2012.


Who is the CEO of Total Expert?

The CEO of Total Expert is Joe Welu


How many employees does Total Expert have?

Total Expert has 250 employees.

How much revenue does Total Expert generate?

Total Expert generates $19.5M in revenue.


How much funding does Total Expert have?

Total Expert has raised $86.0M.


Where is Total Expert headquarters?

Total Expert is headquartered at Saint Louis ParkMinnesotaUnited States

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